Digital Marketing is Only for Big Businesses

The truth is digital marketing is for businesses of all sizes. Small businesses can benefit significantly from digital marketing, allowing them to reach a wider audience and compete with larger companies. With the various channels and platforms available, small businesses can tailor their digital marketing strategies to suit their budget and needs. Digital marketing levels the playing field for small and large businesses, allowing them to reach potential customers and grow their online presence.

You Need a Massive Budget for Digital Marketing

While it’s true that having a large budget can help you reach a wider audience, it’s not a necessity. There are plenty of cost-effective digital marketing strategies that can yield impressive results. For example, social media and email marketing can be carried out with little to no budget while providing a significant investment return. The key is to start small and gradually scale your efforts as you see results.

SEO is Dead

SEO (Search Engine Optimization) is far from dead. Indeed, Google and other search engines constantly update their algorithms, making some SEO techniques obsolete. However, this doesn’t mean that SEO is no longer relevant. It simply means that businesses must adapt their SEO strategies and focus on creating high-quality, relevant content that provides value to users. SEO is still an essential aspect of digital marketing, and businesses should continue to invest time and effort into optimizing their websites for search engines.

Social Media is Not Relevant for B2B Companies

While social media might seem more suited to B2C businesses, it can still benefit B2B companies. Platforms such as LinkedIn are specifically designed for professionals and businesses, making them ideal for B2B marketing. Furthermore, social media allows B2B companies to engage with their clients, showcase their expertise, and establish themselves as thought leaders. By neglecting social media, B2B companies miss valuable opportunities to connect with potential clients and partners.

More Traffic Equals More Sales

While increased website traffic can lead to more sales, it’s not the only factor contributing to a successful digital marketing campaign. It’s important to focus on attracting the right traffic – users who are genuinely interested in your products or services and are likely to convert. This means targeting your marketing efforts toward your target audience and using data-driven strategies to reach the right people. Simply driving large amounts of traffic to your website without considering the quality of that traffic will not necessarily result in increased sales.

You Can “Set and Forget” Your Digital Marketing Strategy

Digital marketing is an ongoing process that requires regular monitoring, analysis, and optimization. It’s not enough to set up a campaign and then forget about it. Businesses need to constantly evaluate the performance of their digital marketing efforts and adjust their strategies accordingly. Continuously refining your digital marketing strategy ensures that your efforts yield the best possible results.

Conclusion

Several myths surrounding digital marketing can mislead businesses and prevent them from achieving their marketing goals. By debunking these myths and understanding the true value of digital marketing, businesses can develop effective strategies that will help them reach their target audience, build brand awareness, and generate leads.

Do you need help with digital marketing in Vaughan? Analytics Beyond got you covered. Our digital marketing company offers website development, SEO, and PPC services to help you reach your target audience and achieve your marketing goals. Contact us today!

The post The Truth behind Digital Marketing: Busting 6 Common Myths appeared first on Analytics & Beyond Marketing.

This tutorial will teach you how to use promises to wait in JavaScript.

In this tutorial, I will teach you about the Promise.all() and Promise.allSettled() methods and how you can use them to work with multiple promises.

Using the Promise.all() Method

The Promise object has three useful methods named then(), catch(), and finally() that you can use to execute callback methods when the promise has settled.

The Promise.all() method is a static method, which means that it belongs to the whole class instead of being tied to any specific instance of the class. It accepts an iterable of promises as input and returns a single Promise object.

As I mentioned earlier, the Promise.all() method returns a new Promise. This new promise will resolve to an array of values of settled promises if all the promises passed to the method have resolved successfully. This new promise will also be settled with a rejection as soon as one of the passed promises gets rejected.

All Promises Resolve Successfully

Here is an example of the Promise.all() method where all the promises resolved successfully:

1

const promise_a = new Promise((resolve) => {

2

  setTimeout(() => {

3

    resolve('Loaded Textures');

4

  }, 3000);

5

});

6

7

const promise_b = new Promise((resolve) => {

8

    setTimeout(() => {

9

      resolve('Loaded Music');

10

    }, 2000);

11

});

12

13

const promise_c = new Promise((resolve) => {

14

    setTimeout(() => {

15

      resolve('Loaded Dialogues');

16

    }, 4000);

17

});

18

19

20

const promises = [

21

  promise_a, promise_b, promise_c

22

];

23

24

console.log('Hello, Promises!');

25

26

Promise.all(promises).then((values) => {

27

  console.log(values);

28

  console.log('Start the Game!');

29

});

30

31

/* Output

32

33

19:32:06 Hello, Promises!

34

19:32:10 Array(3) [ "Loaded Textures", "Loaded Music", "Loaded Dialogues" ]

35

19:32:10 Start the Game!

36

37

*/

Our statement before the call to the Promise.all() method was logged at 19:32:06. Also, our third promise named promise_c takes the longest to settle and resolves after 4 seconds. This means that the promise returned by the call to the all() method should also take 4 seconds to resolve. We can verify that it does take 4 seconds to resolve by passing a callback function to the then() method.

Another important thing to note here is that the returned array of fulfilled values contains those values in the same order in which we passed the promises to the Promise.all() method. The promise named promise_b resolves the quickest, in 2 seconds. However, its resolved value is still in the second position in the returned array. This matches the position at which we passed the promise to the Promise.all() method.

This maintenance of order can be very helpful in certain situations. For example, let's say you're fetching information about the weather in ten different cities using ten different promises. All of them are not going to resolve at the same time, and the order in which they will be resolved isn't likely to be known beforehand. However, if you know that the data is returned in the same order in which you passed the promise, you will be able to assign it properly for later manipulation.

One Promise Rejected

Here is an example where one of the promises is rejected:

1

const promise_a = new Promise((resolve) => {

2

  setTimeout(() => {

3

    resolve('Loaded Textures');

4

  }, 3000);

5

});

6

7

const promise_b = new Promise((resolve, reject) => {

8

    setTimeout(() => {

9

      reject(new Error('Could Not Load Music'));

10

    }, 2000);

11

});

12

13

const promise_c = new Promise((resolve) => {

14

    setTimeout(() => {

15

      resolve('Loaded Dialogues');

16

    }, 4000);

17

});

18

19

20

const promises = [

21

  promise_a, promise_b, promise_c

22

];

23

24

console.log('Hello, Promises!');

25

26

Promise.all(promises).catch((error) => {

27

  console.error(error.message);

28

  console.log('Stop the Game!');

29

});

30

31

/* Output

32

33

20:03:43 Hello, Promises!

34

20:03:45 Could Not Load Music

35

20:03:45 Stop the Game!

36

37

*/

Again, our statement before the call to the all() method was logged at 20:03:43. However, our second promise promise_b settled with a rejection this time. We can see that promise_b was rejected after 2 seconds. This means that the promise returned by the all() method should also reject after 2 seconds with the same error as our promise_b. It is evident from the output that this is exactly what happened.

Usage With the await Keyword

You probably already know that the await keyword is used to wait for a promise to resolve before proceeding further. We also know that the all() method returns a single promise. This means that we can use await along with a call to the Promise.all() method.

The only thing to keep in mind is that since await is only valid inside async functions and modules, we will have to wrap our code inside an async function, as shown below:

1

function create_promise(data, duration) {

2

  return new Promise((resolve) => {

3

    setTimeout(() => {

4

      resolve(data);

5

    }, duration);

6

  });

7

}

8

9

const promise_a = create_promise("Loaded Textures", 3000);

10

const promise_b = create_promise("Loaded Music", 2000);

11

const promise_c = create_promise("Loaded Dialogue", 4000);

12

13

const my_promises = [promise_a, promise_b, promise_c];

14

15

async function result_from_promises(promises) {

16

  let loading_status = await Promise.all(promises);

17

  console.log(loading_status);

18

}

19

20

result_from_promises(my_promises);

21

22

/* Outputs

23

24

08:50:43 Hello, Promises!

25

08:50:47 Array(3) [ "Loaded Textures", "Loaded Music", "Loaded Dialogue" ]

26

27

*/

This time, we have defined a function called create_promise() that creates promises for us based on the provided data and duration. Our async result_from_promises() function uses the await keyword to wait for the promises to resolve.

Using the Promise.allSettled() Method

It makes sense to use the Promise.all() method when you only want to proceed after all the promises resolve successfully. This could be useful when you are loading resources for a game, for example.

However, let's say you are getting information about the weather in different cities. In this case, it would make sense for you to output the weather information for any cities where fetching the data was successful and output an error message where fetching the data failed.

The Promise.allSettled() method works best in this case. This method waits for all the passed promises to settle either with a resolution or with a rejection. The promise returned by this method contains an array of objects which contain information about the outcome of each promise.

1

function create_promise(city) {

2

  let random_number = Math.random();

3

4

  let duration = Math.floor(Math.random()*5)*1000;

5

6

  return new Promise((resolve, reject) => {

7

    if (random_number < 0.8) {

8

      setTimeout(() => {

9

        resolve(`Show weather in ${city}`);

10

      }, duration);

11

    } else {

12

      setTimeout(() => {

13

        reject(`Data unavailable for ${city}`);

14

      }, duration);

15

    }

16

  });

17

}

18

19

const promise_a = create_promise("Delhi");

20

const promise_b = create_promise("London");

21

const promise_c = create_promise("Sydney");

22

23

const my_promises = [create_promise("Delhi"), create_promise("London"), create_promise("Sydney"), create_promise("Rome"), create_promise("Las Vegas")];

24

25

async function result_from_promises(promises) {

26

  let loading_status = await Promise.allSettled(promises);

27

  console.log(loading_status);

28

}

29

30

result_from_promises(my_promises);

31

32

/* Outputs

33

34

[

35

  {

36

    "status": "fulfilled",

37

    "value": "Show weather in Delhi"

38

  },

39

  {

40

    "status": "fulfilled",

41

    "value": "Show weather in London"

42

  },

43

  {

44

    "status": "fulfilled",

45

    "value": "Show weather in Sydney"

46

  },

47

  {

48

    "status": "rejected",

49

    "reason": "Data unavailable for Rome"

50

  },

51

  {

52

    "status": "fulfilled",

53

    "value": "Show weather in Las Vegas"

54

  }

55

]

56

57

*/

As you can see, each object in our array contains a status property to let us know if the promise was fulfilled or rejected. In the case of fulfilled promises, it contains the resolved value in the value property. In the case of rejected promises, it contains the reason for rejection in the reason property.

Final Thoughts

We learned about two useful methods of the Promise class that let you work with multiple promises at once. The Promise.all() method is helpful when you want to stop waiting for other promises to settle as soon as one of them is rejected. The Promise.allSettled() method is helpful when you want to wait for all the promises to settle, regardless of their resolution or rejection status.

The post How To Use Performance Max For Travel Campaigns appeared first on Search Engine Journal.

The post Google Search Updates: About This Author, Diverse Views, + More appeared first on Search Engine Journal.

The post ChatGPT, Bing, Bard, Or Claude: Which AI Chatbot Generates The Best Responses? appeared first on Search Engine Journal.

What Is a Sitemap and Why Is It Important for Home Remodelling Contractor Websites?

A sitemap is a comprehensive map of all the pages and structure of your home remodelling website. It outlines what pages to include and how they are related to each other. It also highlights the primary navigation path for visitors on your website. Sitemaps provide an easy way to understand the layout of your website and tell visitors where they should go to find what they need.

An optimized website with a well-structured sitemap provides the following benefits:

• Better User Experience: Sitemaps help visitors find information in a fast and easy manner. This way visitors don’t get lost in a maze of links and can find important pages in fewer clicks.

• Better Navigation: Sitemaps provide users with a guide to navigate your website. They can help them access the information they’re looking for.

• Improved Search Engine Optimization: Sitemaps help search engine crawlers find your website’s content. They can then index and organize this information for ranking and presentation.

Must-Have Pages: Website Structure for a Home Remodeling Contractor

When creating a sitemap for your home remodelling contractor website, there are several must-have pages you need. You should include these to create an effective website structure.

Let’s see below which are the must-have pages for a home remodelling contractor’s website:

About Us page

The About Us page is a great way to introduce yourself and your business. It is a good place to share the story of how you started the business. You can also share the mission statement and core values of your business. This is also the place to showcase your team’s experience and qualifications.

You can further divide this page into sub-pages such as “Our Team” with team details and photos. You can also show your Awards and Associations here. This will help customers gain more trust in your business.

Source: https://ashtonrenovations.com/who-we-are/

Services Page

This page should provide a detailed description of all the services you offer. This can include pictures, videos, and descriptions for each service. Make a main service page showing all the services you provide. This can include full home renovations, kitchen remodelling, bathroom transformations, outdoor reconstructions, and more! Each of these services should have a corresponding individual webpage showing more details.

Each of these service pages should also have the following elements added to them:

• Unique selling proposition (USP)
• Unique value proposition (UVP)
• Sub services, such as painting, lighting, plumbing, carpentry, and more
• A section dedicated to your process for each service
• Pricing details for the respective services
• Service areas
• A gallery of images of your services and completed projects
• Testimonials related to the individual services
• Common questions people ask about your services (FAQs)
• A quick contact form added to the sidebar of the services page

Source: https://kitchenandbath.ca/bathroom-renovations-remodeling/

Our Process

This is a dedicated page to explain the steps taken in a remodelling project. This page provides a step-by-step guide on the remodelling process and will help visitors understand what they can expect when they engage in your services.

The page can have information related to assessment, design consultation, planning, and execution. It can also include project management details and payment options.

Source: https://sunnyleahomes.ca/approach/

Pricing or Cost Breakdown

This page should provide an estimate of the cost for the different remodelling services. The page can also have a cost breakdown for individual remodelling services by location. These can include services such as kitchen renovations, bathroom renovations, or outdoor projects. You can also include add-on costs such as materials, labour, and taxes in the pricing list.

Source: https://luxehomereno.com/renovation-costs/

Project Portfolio Page

Home remodelling is a visual experience. Showcasing your previous work can be of great help. You can include project portfolios on the website with before and after images of the home remodelling projects. You can also include photo galleries and videos to showcase your work and divide the page into sections based on project categories.

Source: https://ashtonrenovations.com/portfolio/glengarry-ave-ledbury-park-toronto-ensuite-bathroom/

Case Studies Page

Case studies are a great way to build trust with potential customers. The page should list the following: challenges faced, goals achieved, and solutions provided for each remodelling project.

The case study page should also include images and customer testimonials. This will help in increasing website credibility. Create a case study listing page where you can showcase all your case studies and categorize them based on the service type for easy navigation.

Source: http://www.noredge.com/case-studies.aspx

Testimonials Page

Add a testimonials page dedicated to customer reviews and feedback. Client testimonials can help build trust among potential customers and should include short customer stories that showcase the positive results of your services.

This page should also mention how your services have benefited your customers. Video testimonials also a great way to prove customer satisfaction because they help increase trust. They also provide more information to the customer and improve website engagement.

Source: https://easyrenovation.ca/testimonials/

FAQ Page

You should include a Frequently Asked Questions page. It should give detailed and straightforward answers to common questions and should relate to the remodelling services you provide.

Common FAQ can include details about pricing, the time required to complete the project, and other queries. Create multiple FAQ pages that focus on each individual service. Doing so will ensure your customers have everything they need to know for each of the services you offer.

Source: https://www.renowow.ca/faq/

Contact Page with a Quick Contact Form

The contact page should include your email address, phone number, and physical address. You can also add a quick contact form with fields such as name, email address, and message or query. Adding a quick contact form helps to engage customers quickly as they can easily leave their concerns for you to look into.

Source: https://sunnyleahomes.ca/contact/

Request a Quote Page or Form

You can also add a quote request form to the website. This will help customers get an accurate cost estimate for any project. The information required for a quote request should include the following details:

• The type of service required
• The size of the project site
• The timeline for completion,
• Any other information that you might deem necessary

Source: https://www.elite-construction.ca/contact/

Blog Posts on Home Improvement and Remodelling Tips

Add informative rich content such as blog posts and articles. These can help showcase your knowledge and expertise. You can create blog posts with topics related to home improvement and remodelling or you can write about recent projects and trends in the industry. This can help keep your customers informed and engaged.

Source: https://www.elite-construction.ca/blog/

Tips to Create an Effective Sitemap for Home Remodelling Contractor Websites

Create an effective sitemap for your home remodelling contractor website by following these points:  

• Determine the Structure of the Website: This will help you decide which pages are most important. You can get a clear idea of what to include in the sitemap.

• Organize Pages into Categories: Categorizing pages makes it easier for visitors to navigate your website. They can find what they need faster. Create categories based on the services you provide. You can also categorize by topics.

• Prioritize Content: Determine the order in which you want pages and content to appear. You should resist cluttering up the sitemap with pages that aren’t required to help convert leads into customers.

• Include Links to Social Media: Add links to your social media profiles in your sitemap. Links to Instagram, Twitter, Facebook, Pinterest, and others are useful to visitors. These will help visitors find more information about your services and allow them to stay connected with you.

• Allow for Easy Navigation: Sitemaps should be designed in such a way that they are easy to navigate and allow visitors to find what they need quickly. Keep it simple but include enough detail to provide a good user experience.

Follow the above steps to create a sitemap for your home remodelling contractor website. This will be easy to navigate and helps customers find the information they need fast. This will also increase user engagement and improve customer satisfaction, and ultimately lead to more conversions.

Related Post: Essential Elements for Your Home Renovation Website

The post Sitemap of a Home Remodelling Contractor Website: Must Have Pages and Website Structure appeared first on Numero Uno Web Solutions.

Can you believe we’ve already sped through the first quarter of the new year? So much has happened, and on the strength of the warm reception this nascent local search quarterly review received in 2022, I’m going to continue the series this year. Thank you for being a reader. Let’s dive right into the most interesting new things we’ve seen in the first three months of 2023!

A new local search ranking factor!

Joy Hawkins and her Sterling Sky squad discovered something truly new this February: selecting pre-defined Google Business Profiles services from the list that Google offers some categories of business can have a tremendous positive impact on local pack rankings. Joy’s dream team is working to see whether custom-written services have a similar effect. For now, if Google shows you a choice of ready-made services (not to be confused with service areas) in your NMX interface and they relate to your business, definitely add them! By my count this brings us up to 5 GBP factors we strongly believe directly impact rank: title, URL, categories, reviews, and now, pre-defined services.

The ABCs of…ABC

In crunchy spherical fruit news, Apple launched Apple Business Connect to make it easier for local businesses to get on the map, because, of course, you want to reach those 137k iPhone users. Mike Blumenthal has the best write-up on the new ABC features, and Moz Local customers get a collective pat on the back because their info is already being distributed to Apple Maps hassle-free. I hope to have a column coming out soon on Apple’s launch, but in the meantime, local SEOs are seeing this as one more signal (amid all the AI chat buzz) that there could be a few cracks of competitive opportunity in the Google local monolith. It can be worth major money to win even a point away from Google’s market share, and this is an interesting time in search.

BBB as trusted source in troubleshooting

In other acronymic headlines, Stefan Somborac and Ben Fisher spotted Google requesting a link to your BBB listing in one of their assistive help forms. You may encounter this when reporting problems with your listings and need to go find yourself on the Better Business Bureau site. The Better Business Bureau has not always earned good press in local search circles, but this move from Google signals that they clearly trust the longstanding organization. Might be a good time to look at how you’re rated there.

GBP products in Google Shopping results

At first, there was uncertainty as to whether this was a new feature when Colan Nielsen spotted it, but on the strength of the “wows” from the local SEO community, Barry Schwartz did a write-up on this phenomenon of products that were manually added to Google Business Profiles showing up within the search engine’s large shopping interface. In the past, I had only seen products added via the Merchant Center appear this way. Communication of local inventory remains a major hurdle for independent businesses, and this change from Google is a good incentive to be sure you’re adding products to your Google Business Profiles with help, if you need it, from my handy tutorial.

Shelfies spotted in NYC

This March, when I wrote about the nifty idea of shelfies (photos of store shelves you upload to GBP to display the breadth of your inventory), I had yet to see Google altering 3-pack visuals to feature them based on my search language. Kudos to Mike Blumenthal for capturing a live instance of this behavior for “backpacks nyc” and note that the local pack images show many products instead of a single item. I’m still not seeing this in my west coast environs, but am even more convinced now that local businesses should be taking shelfies.

NMX Profile Strength leaves us feeling a bit weak

Darren Shaw’s tweet captures the real-time letdown of finding a novel New Merchant Experience feature…only to discover it seems like a sales tool for Google Ads. Apparently, in order to get a good Profile Strength score, you need to pay. Colan Nielsen perfectly summarizes the awkwardness that is happening for agencies as a result of this debut:

Google’s rollout of the NMX was not popular, and I don’t know how it is affecting local business owner engagement with the local product, but if this metric is meant to inspire more commitment from users to completing their free profiles, it’s odd to mix it up with a paid product. A red herring, a primrose path, a bait-and-switch, gammon and spinach? Hardly a brilliant success if agencies are telling their clients to ignore this “feature”. And speaking of things that were once free…

Local Service Ads: A whole lot going on

Matt Casady wrote an excellent article over at LocalU about dentists becoming eligible to “pay to play” via LSA. If you’re marketing a new practice or helping one compete in a dense market, you can purchase the visibility you need to fill the patient roster. This sounds like good news, at a glance, but it’s also part of the ongoing saga of local business visibility becoming less “free” at Google’s house. At last count, 70 categories have become eligible for LSA and Google just keeps adding to the list.

LSA isn’t just a budgetary woe for underfunded SMBs, but a hotbed of very concerning spam. As my friends at NearMedia point out in the foregoing article, LSA’s review requirements are a temptation to engage in review spam, and both fake businesses and fake review content are ending up getting recommended by Google in this program. If you’re thinking of paying Google for leads, please read Ben Fisher’s alarming piece on LSA arbitrage and spam, complete with real-world examples of some very deceptive ads. At this point, I don’t trust Google’s “guarantee” any more than I do the local packs…I’ve just seen too much fraud to pretend that such content is uniformly trustworthy. Not to say that Google isn’t making some efforts, including:

Emergency brakes during spam attacks

Another doff of the cap to Colan Nielsen for sharing a new Google doc explaining why and how they may suspend user generated content (UGC) including reviews, images, and videos during upticks in prohibited behavior. For example, if a business becomes major controversial news and begins to receive a large number of reviews from non-customers, Google can pull the emergency brake for a period of time to defend the brand (and the quality of the index).

This capability is not new, but the documentation of the practice is noteworthy. The problem is, it’s no guarantee that Google will protect you from a spam attack. Remember that review spam may not always consist of a bunch of obviously negative reviews. There’s the erosion tactic of leaving a lot of 4-star reviews to downgrade the 5-star rating of a business, and another trick I only recently encountered of spammers initially leaving a high-star review and then sneakily changing it to a low-star one. All good reasons to continuously monitor your reviews, using software if you find this task too time-consuming. And be prepared to act quickly with this step-by-step Mike Blumenthal tutorial if your business is sabotaged

Two scoops of juicy justifications

Damian Rollison brings us some better news about UGC this quarter, in the form of double local business justifications (some of which stem from reviews) appearing on listings. Justifications are textual snippets embellishing local business listings, like the, “My whole family uses them for car repairs,” shown above.

In my 2021 column, Local Justifications are a Big Deal and You Can Influence Them, I documented the different types of justifications I saw, including reviews, websites, posts, services, menus, in-stock, and sold here. At that time, however, all justifications I encountered in my study were single. Damian’s find is exciting because of the large amount of screen space being given to a double justification, with its dual conversion pitches. Have you written a Google post lately (actually, they are confusingly called “updates” now, so have you updated your GBP with an update, lately?). Double justifications would be well worth the effort, if you’re lucky enough to get them.

Immersive views for big buildings

When I was a child, my family had a coffee table book called Above London which showcased aerial photography of the capitol. Now, everyone and their cousin can buy a drone to get these kinds of shots, but lovers of new things will appreciate this tweet from Punit of the 360 Map View that Google then talked about as “immersive view” at their memorable Paris announcement. Looking up the Getty Museum in LA on Google Maps showed me that many big buildings in the area have this treatment. If your local business is contained within a landmark edifice, you could get this eagle’s eye view of where you work.

In non-Google news

Yelp has really struggled of late to compete with Google for local mindshare, but the fellows at Near Media drew my attention to a new report from the National Bureau of Economic research finding that restaurants which get listed on Yelp see a 5% increase in sales. In fact, even if your first reviews aren’t great, you still get a bump in diners. The restaurant business is HARD and that 5% could mean a great deal.

Actually, success is always the great challenge for nearly any local business, and that brings me to my last tidbit: the new, must-read report from the Institute of Local Self Reliance on the impact of dollar stores in the US. I have read countless articles over the past few years from towns and cities where dollar stores replaced all local variety and residents are stuck with little fresh food, dismal wages, and a loss of community identity. In 2022, nearly half of the businesses that opened in the US were some type of dollar store - an unprecedented figure, and these exemplars of the race to the bottom are the exact opposite of what independent businesses are working so hard to build.

I said this was non-Google news, but I’ve come to see Google Business Profiles as some of the best armor an SMB owner can don in the fight against lowered standards of living across the country. Use your profiles, and your website, and your social media to get the word out that your business is unique, local, ethical, green, family-owned, and a key contributor to the economic localism that makes the difference between a good place to live and a difficult place to be. Keep going, and I’ll be rooting for you in Q2!

Artykuł Social commerce and its impact on e-commerce pochodzi z serwisu iCEA Group.

Artykuł What is consumer research, and is it worth conducting? pochodzi z serwisu iCEA Group.

Artykuł Bookstore SEO pochodzi z serwisu iCEA Group.

What’s new. Google is:

• Rolling out the About this result globally.
• Launching Perspectives for top stories.
• Launching About this author.
• Making it easier to access the About this page feature.

Let’s dig in.

About this result expands globally: The Google About this result feature, which launched in 2021 to help searchers learn more about the sources and sites they see in Google Search, is now expanding to all languages. If you don’t see it yet, you should within the next few days.

By clicking the three dots next to most search results, you can learn more about where the information is coming from and how Google determined it would be useful for a query. 

Perspectives. Google has been testing Perspectives in Google Search since August 2022 and now it is rolling out in the English US results. The Perspectives carousel will appear below Top Stories and showcase insights from a range of journalists, experts and other relevant voices on the topic you’re searching for.

Here is what it looks like:

About this author. The About this author will be in the About this result. Now when people tap on the three dots readers will be able to find more information about the background and experience of the news voices surfaced on Google Search, Google explained.

So maybe your authors might matter a bit more with this feature?

Access to About this page. Google also said it is making it easier to access the About this page feature. You can now type in the URL of the organization in Google Search and information from About this page will populate at the top of the Google Search results.

You’ll be able to quickly see how the website describes itself, what others on the web have said about the site and any recent coverage of it.

Here is how it looks:

Why we care. With Google surfacing more information about your site, the authors and your page to searchers, making it clear to searchers that you can trust the site, the authors and the content on the page have become more and more important.

Not only that, Google can surface other perspectives around topics that already are ranking well in top stories, which gives publishers and content creators more visibility within the Google Search results.

Dig deeper. Read Google’s official announcement: Five new ways to verify info with Google Search.

The post Google launches Perspectives, About this author and more ways to verify information appeared first on Search Engine Land.

Why we care. Adhering to the policy helps prevent ad disapprovals, account warnings, or even account suspensions. Staying informed allows advertisers to adjust their ad content and strategy accordingly. Additionally, compliance with the policy demonstrates that advertisers and brands operate responsibly and professionally, which is crucial for building trust with consumers.

The new changes. The date when Google will begin enforcing policy changes from March 31 to May 24. The second change is that Google is removing Germany as a region-specific exception under “Public road access fees and passes.”

Google will begin enforcing the new policy globally on May 24, with full enforcement ramping up over approximately 6 weeks.

The new policy. To recap the changes, the Google Ads Government documents and official services policy will undergo the following updates:

1. The policy will be revised to cover only an exhaustive list of applicable categories.
2. Regional-specific category exclusions will be added.
3. Germany, initially excluded under “Public road access fees and passes” in the January 31 update, will no longer be an exception in the final policy. Advertisers promoting this category and targeting Germany must qualify as a government or authorized provider and apply for the required certification as outlined in the policy.
4. Government-issued business identification will fall within the policy’s scope.
5. The policy will permit government-authorized providers and discontinue the requirement for “delegated providers.”

Good to know. In February, Google introduced a pilot program for authorized California car registration entities, enabling advertisers authorized by the state of California to process vehicle registrations on its behalf to run ads for the services they’re authorized to provide. This pilot remains unaffected by changes to the enforcement start date.

Breaching this policy will not result in immediate account suspension without prior notice. A warning will be given at least 7 days before any account suspension.

Google encourages advertisers to review this policy update to determine if any of your ads are subject to the policy, and if so, remove them before May 24.

Dig deeper. Review Google’s policy here.

The post Google delays enforcement of Government documents and official services policy appeared first on Search Engine Land.

If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don’t matter for SEO, imagine how much more of your effort could be put into the one thing that matters: Developing content that ranks.

In this bold presentation DemandJump’s Chief Solution Officer, Ryan Brock, will dare you to evaluate how much stock you put into your website’s Domain Authority and why. 

Register today for “Domain Authority is Dead: Focus on SEO Content That Ranks,” presented by DemandJump.

Click here to view more Search Engine Land webinars.

The post Domain Authority is dead: Focus on SEO content that ranks appeared first on Search Engine Land.

Do you recall those childhood memories when your imagination would take you to places that were beyond reality? Redmer Hoekstra, a Dutch illustrator, brings back those memories through his surreal illustrations. He combines random objects and animals to add a spark of fantasy to his artwork.

More: Redmer Hoekstra, Instagram h/t: demilked

In an interview with DeMilked, Hoekstra explained his creative process and the message behind his art. “What I like is that everything is possible, but the brain does not accept everything. It is analyzing the world in patterns. That what you know is safe, and new things stick out. So, I sometimes disguise a subject as something normal, so the mind wanders by. But if people take a second look, they see that not everything is what it appears,” he said.

Hoekstra discovered his passion for this style of drawing in his final year of art academy. He said, “After struggling for two years with not knowing what my story should be, my angle of attack, in the end, it turned out to be the thing that I had been doing as a child. Creating my explanations for how things work. And realizing I can make my own reality gives enormous freedom creatively.”

Talking about his creative process, Hoekstra elaborated, “Every drawing starts with an idea. An association of the mind, a combination of shapes that match (for me) or a way of movement that does not seem obvious. This is the basis or the spark of the drawing around which I create the rest of the traveler or object/drawing.”

Hoekstra’s art conveys a message of moving towards new horizons and new ideas. “For the past few years, it feels as if I am working on a parade. All are walking to the right to new lands, new horizons, out of the frame, and towards new ideas,” he added.

Redmer Hoekstra’s surreal illustrations not only bring back childhood fantasies but also remind us that our imagination is limitless.

Source

Kyuradorosu (vampire monster)/ Height: 5 meters/ Weight: 800 kilograms/ From Chiba

In the 1970s, kaiju and tokusatsu were all the rage in Japan, inspiring Yokopro to create Pachimon. These collectible cards featured several “Pachimon,” monsters based on popular kaiju series such as Godzilla, Gamera, and the Ultra Series. These monsters were often depicted attacking famous cities and places, making them all the more exciting for fans.

h/t: vintag.es

Kashuasu (pollution monster)/ Height: 10 meters/ Weight: 3,000 tons/ From Osaka

While Pachimon may be relatively obscure, they have amassed a dedicated following among Japanese collectors and otaku. This fandom has resulted in a range of products, including vinyl figures (both official and independently custom-built), fan-made video games, and even short films.

Gohoho (ice monster)/ 18m/ 10,000 tons/ From the South Pole, moved to Tokyo

The Kewpie Corporation produced a set of promotional playing cards featuring original creature artwork, complete with names and stats. However, some of the designs were still derivative of existing characters, leading them to be grouped together with other Pachimon cards.

Altamegaro (space monster)/ 35m/ Weight unknown/ From Alta W, planet 5

Despite their cult following, Pachimon may not be as well-known as their more famous kaiju counterparts. Nevertheless, they continue to capture the imaginations of collectors and fans who appreciate the creativity and uniqueness of these obscure collectibles.

Deredoron (pesticide monster)/ 20m/ 10,000 tons/ From Tohoku

Tapikurosaurus (ancient monster)/ 35m/ 9,000 tons/ From Kyushu

Elekipurosu (electric humanoid)/ 25m/ 15,000 tons/ From Kurobe Dam

Meji (space wolf)/ 16m/ 5 tons/ From Meteoroid R

Eru (space monster)/ 32m/ 18,000 tons/ From the planet Pegasus

Puradon (space monster)/ 32m/ 5,000 tons/ From Galaxy W, planet 8

Mambaa (monster fish)/ 20m/ 15,000 tons/ From the Arctic depths

Oapiaa (proto-Saharan)/ 6m/ 1 ton/ From the Sahara Desert

Alien Achiira (space monster)/ 15m/ 9 tons/ From the planet Achiira, moved to Japan Alps

Methanoron (pollution monster)/ 28m/ 30,000 tons/ From Tokyo-Kawasaki-Yokohama area

Buranpiitaa (ultrahigh-speed monster)/ 25m/ 5,000 tons/ From the planet Narcissus

Aurororas (South Pole monster)/ 85m/ 80,000 tons/ From the South Pole

Andromeropius (space monster)/ 60m/ 10,000 tons/ From the planet Sparta

Peroggaa (adhesive monster)/ 30m/ 30,000 tons/ From Eagle Comet

Goroboasu (macro monster)/ 108m/ 180,000 tons/ From New York

Vacuuma (vacuum monster)/ 25m/ 6,000 tons/ From Yumenoshima

Metrokabayan (space eel)/ 46m/ 40,000 tons/ Origin unknown

Tibetron (Himalayan monster)/ 5 m/ 10,000 tons/ From the northern Himalayas

Aamu (radiowave monster)/ 60m/ 80,000 tons/ From Guam, moved to Shizuoka

Jiradon (dragon)/ 15m/ 40 tons/ From the northern Alps

Kimu (space monster)/ 30m/ 20,000 tons/ From the Methane Nebula

Alien Carter (alien)/ 28m/ 7,000 tons/ From the Carter Nebula

Oxydron (pollution monster)/ 35m/ 10,000 tons/ From the Tokyo suburbs

Heater (heat monster)/ 30m/ 10,000 tons/ From Hokuriku (northwest Honshu)

Jeunesse (Mach speed monster)/ 105m/ 100,000 tons/ From the M18 star cluster

Spater (space monster)/ 12m/ 2,000 tons/ From the Jupiter Nebula

Begovia (space monster)/ 70m/ 30,000 tons/ From somewhere in space

Orix (meteor monster)/ 3m/ 300kg/ From the Orionids

Kabisantaa (bacteria monster)/ 20m/ 7,000 tons/ From central China

Peshura (space mouse)/ 40m/ 20,000 tons/ From the planet Corona

Chiipaa (invisible monster)/ 23m/ 4 tons/ From Europe

H (hydrogen monster)/ 1,000m/ 500kg/ From Egypt

Raru (monster bug)/ 19m/ 600kg/ From the tropics

Meromeron (Meron monster)/ 23m/ 30,000 tons/ From the Meron Comet

Alien Morris (alien)/ 20m/ 10,000 tons/ From the Morris meteoroid

Smogger (pollution monster)/ 45m/ 20,000 tons/ From the Kanto area

Uradon (nuclear monster)/ 40m/ 30,000 tons/ From the ocean depths, moved to Osaka

Computron (mechanical monster)/ 35m/ 8,000 tons/ From Tokyo

Gurora (space monster)/ 95m/ 120,000 tons/ From the planet Beta, moved to Tokyo area

Perebon (Saturn monster)/ 25m/ 40,000 tons/ From Saturn

Menakujira (soft-bodied monster)/ 40m/ 40,000 tons/ From Okutama

Pla-king (plastic man)/ 20m/ 5 tons/ From Kanagawa prefecture

Okusu (space gorilla)/ 30m/ 30,000 tons/ From the planet Claude

Betarasu (fifth-dimension monster)/ 7m/ less than 1kg/ From the fifth dimension

Buruburu (ape monster)/ 45m/ 6 tons/ From the southern slopes of Kilimanjaro

Glamingo (bird monster)/ 3m/ 400kg/ From northern Alaska, moved to Hokkaido

Pira (solar monster)/ 13m/ 300kg/ From near the sun

Alien Iron (alien)/ 40m/ 20,000 tons/ From the planet Sigma

Joker

Source

Here’s the deal:

???? They’ve got this awesome blend of style and function

???? They capture the spirit of the sport perfectly

???? They’re overflowing with creativity and inspiration

So, today we’re gonna ride the wave and explore an article titled “Big Collection of Surfing Websites for Inspiration.” Trust me, you’re in for a treat!

Ready to get stoked by some of the coolest surfing websites out there? Grab your (virtual) board and let’s paddle out into the world of amazing web design! ????????

Top surfing websites to check

Surf Line

This website is the best place to check before you head out for your surf trip. It provides a great wave forecast and overview of surf conditions, such as live winds, storms, tides, and more. You can also check their surf blog for news, or spend some time searching through their awesome gallery.

Surfline owns over 200 surf cams around the world, and at least 100 of those are HD. This makes it possible to provide detailed forecasts and real-time information. You will also like how simple and easy to use the website is, and the attention it pays to every visitor.

Endless Surf

This is another example of a simple, yet very informative surf website. It comes with a contemporary layout and high-end surf park technology. Surf enthusiasts with a bit of tweaking knowledge can even customize it for their next surf trip needs.

Steph Gilmore

Steph Gillmore is probably the best woman surfer of all time. She has a website that is as refined as her rail-to-rail surfing skills, but also easy to navigate and stylish. On the website we see different scenes of Steph’s life that help us connect with her on a personal level: we see her surfing, we see her at home, and much more. The website also relates to her social media pages and even lets us watch videos and follow events.

TheCaliCamp

The CaliCamp is one of the best surfing websites in terms of video footage. It lets us enjoy the beautiful scenery of California’s pro-surfer beaches and the best surfing experience. The website helps explore California’s long surf culture and look for tips and accommodation.

TotalSurfCamp

If you love surfing, TotalSurfCamp is the place to be. Rather than a website, this is the world’s best directory for surf camps. You can check schools, camps, and surf accommodation providers and find the best one for your needs. The surf websites are available to interested readers worldwide. The reason is that the trending surf articles cover information on multiple regions.

Sansara Surf and Yoga Resort

Sansara admins t bring surf culture and yoga culture under one roof. To do so, it focuses on the beautiful Pacific coastline and its magnificent beaches.

You will appreciate the breathtaking imagery and free surfing information. The surf website is beginners friendly and will help you make surfing part of your world.

Swell Surf Camp

Swell surf camp provides the best surfing tips for enthusiasts. It transmits a good surfing vibe on the screen and offers a truly captivating web design.

Tony Silvagni Surf School

This expert advice website aims to do a very simple thing: transmit surfing drama to the online world. To do so, they make use of professional and dynamic videos and YouTube content. At the same time, they provide information for professional and average surfers.

You won’t miss the personal touch either. Tony and his team present their passion for surf coaching in a very attractive manner. You will simply wish you had their energy and knowledge of the surfing world!

Surf House Barcelona

What if you could learn everything you need about surfing in Barcelona with only one click? This cleanline surf website makes it possible! There are surf blogs packed with information, as well as a menu with different activities.

FLKLR (Folklore Surf)

FLKLR Surf is one of the most elegant surf blogs you can find online. It uses a monochrome color palette, and it incorporates elegant type fonts.

Hans Hedemann Surf School

Similarly, Hand Hedemann attempts to stand out from the crowd with smartly chosen colors. His recognized Honolulu surf school is gaining more and more attention around the world. A big portion of this success is owed to their beautifully executed website. You can check it for the best surf tips and online SUP lessons on Waikiki surfing.

Lapoint

Lapoint is also one of the surfing websites that bring the real surfing world to your screens. They showcase how amazing it would be to visit their surf camps in Costa Rica, Si Lanka, or Portugal. Thanks to their live surf cams, they offer some of the best images and videos you can find on the internet.

Surf Careers

Surf Careers is the best surf platform for prospective job seekers. It is one of the very few free surfer platforms where you can look for employment, and it operates on a global level. In such a fashion, it brings recruiters, employees, and other like-minded people under the same roof. Don’t forget to follow their surf blogs for industry-related information.

Real Surf Forum

The Real Surf Forum brings the top world surf league performers together in one place. Professionals such as Nick Carroll are regular contributors to the forum. This makes it a perfect starting point for inexperienced surfers.

Sure, the design is stuck in 1999, but you can learn best surf practices, and beginner tips, and get valuable insights. Experts are around quite often, so you can ask all the questions you want. It may so happen that you learn your surfing basics from the world’s greatest surfers.

Quite exciting, isn’t it?

John John Florence

This amazing surfing website is a real eye-treat. It combines John’s two main passions: surfing and photography. You will also be able to learn more about sailing, traveling, food, and art.

Kelly Slater

This may not be the best surfers’ website ever, but it has merits we can’t ignore. For starters, information is very well-organized and easily accessible. Surfers can explore many different areas regardless of their knowledge. More than anything else, Kelly Slater thought of user experience.

On the website, Kelly provides information on his other businesses as well. Examples are his drink company Purps, and his OuterKnown surfboard design business.

Surfer Magazine

If your want to know what other surfers are up to these days, Surfer Magazine is the place to be. There are tons of useful surfing resources. For example, you will discover in-depth scoops on private league surfers and interactive forums.

You can also watch highlight videos of perfect waves, and read weather forecasts for your region. No wonder the brand has been so successful – they are around since 1962!

Surf Strength Coach

Cris Mills shares his passion for surfing on the North Shore through a very attractive website. The goldmine of this website is his experience – even the world’s greatest surfers will have something to learn!

Surfers Hype Magazine

Surfers Hype Magazine is a blog dedicated to world surf league professionals. If you are a newcomer, however, this site will provide information on all aspects of surfing. You can learn which is the best technique for you, which type of equipment you need, and where you should begin your surf travel.

You will also have the most wonderful surfing experience! This website is impeccably designed, well-structured, and packed with information. Try it out, and it will soon become a habit to check their news every day!

Laird Hamilton

When we hear of Laird Hamilton, we immediately associate the name with tow surfing and stand-up paddle boarding. Hamilton is the founder of ’The Millennium Wave’, and according to many – the godfather of big wave surfing as we know it today.

You can check this website to follow breaking news and trending surf articles. Laird makes sure all of his appearances, newly produced surf gear, and industry discussions are available on the website. This is the perfect place to choose your next SUP board, learn Wim Hof breathing tactics, or simply shop for cool surf clothes.

 Surfd

A list like this would not be complete without surfers’ hype delight Surfd. This is the ultimate destination for gear reviews, but also surf lifestyle, and passionate discussions.

The website also comes with surf blogs where you can read about the best coasts, environmental concerns, and even surf-related home decor.

FAQs on designing surfing websites

What are the essential elements of a surfing website design?

A well-designed surfing website must have simple navigation, obvious calls to action, eye-catching imagery, and persuasive content.

Displaying your surfing wares in the best light possible is crucial.

You should also check that your site runs quickly on mobile devices and that it is optimized for them. Social proof features, such as reviews and testimonials from satisfied customers, are an effective way to gain the confidence of potential new ones.

How can I make my surfing website user-friendly?

Focus on simplicity and usability to make your browsing website popular. Make sure the navigation is simple and straightforward, and that you use clear, succinct language.

Think about incorporating icons or other visual clues to aid people in navigating your site. Also, make sure that your website is mobile-friendly and has a quick load time.

What colors and fonts are best for a surfing website?

The brand identity and intended audience will determine the best color palette and typeface for a user-friendly website.

Yet, sans-serif typefaces, which are both clean and modern, tend to project an air of professionalism and reliability.

Websites designed for surfers frequently utilize vibrant hues like blue, green, and orange to evoke feelings of freedom, excitement, and adventure.

How can I showcase surfing products and services on my website?

You can promote your surf shop, surf lessons, and surf excursions by writing in-depth descriptions of these offerings on your website.

Reviews and testimonials from satisfied clients are powerful evidence of your competence.

What types of images and graphics should I use on my surfing website?

You should utilize high-quality images and visuals that are consistent with your brand on a surfing website.

It’s a good idea to include photos of you actually using your surf gear, as well as photos of stunning beaches and surfers in action.

How can I optimize my surfing website for search engines?

Do some keyword research and use those terms throughout your surfing site’s content and meta tags to make it search engine friendly.

Make sure your website is easy to use on mobile devices and loads quickly. If you want to increase your site’s visibility in search engines, you should think about establishing inbound connections from credible resources.

How can I ensure my surfing website is accessible to all users?

Consider employing accessible design techniques, such as using clear and readable fonts, providing alt tags for photos, and making sure your website can be accessed using a keyboard, to make your surfing website accessible to all users.

You should also test your website’s accessibility with third-party technologies like screen readers.

What content should I include on my surfing website to engage visitors?

Articles and blogs that provide useful information on surfing methods, surfing subculture, and surfing vacation spots can be great ways to keep readers interested in a surfing website.

To further pique the interest of site visitors, consider including quizzes or polls. Consider using social proof pieces like reviews and testimonials from satisfied consumers as well.

How can I incorporate interactive features on my surfing website?

Online surfboard rental reservations, simulated surf lessons, and surf trip organizers are just a few examples of the kinds of interactive features that can be integrated into a surfing website.

Your website’s user engagement and user experience can both benefit from these additions.

What are some best practices for designing a mobile-friendly surfing website?

Using a responsive design that adapts to multiple screen sizes, optimizing photos and material for mobile devices, and making sure your website loads quickly are all best practices for developing a mobile-friendly surfing website.

Also, make sure your mobile site’s navigation is simple and straightforward.

Final thoughts on designing surfing websites

Coming up with the perfect surfing website is not an easy task. You need to be a professional with a fresh and energetic view, and be able to communicate with your audience on a daily business. Yet, we haven’t met a passionate surfer so far who is not willing to share this passion with the world!

Begin by researching the magnificent surfing websites on this list. Do you need a dynamic blog that discusses the current issue, or perhaps an e-store to sell surf gear? As practice shows, your brand-new surf hub can have it all!

Remember, surfing websites are supposed to bring fresh energy and nature vibes to the screen, so use the appropriate colors to set the mood. Live surf cams and beautiful imagery can only support your case!

If you enjoyed reading this article about surfing websites, you should check these also:

• Great looking political website design to inspire you
• The Best Startup Websites You Can’t Afford To Miss 
• Crucial benefits of unlimited graphic design for your business promotion

The post Big Collection of Surfing Websites for Inspiration appeared first on Design Your Way.

The world of digital marketing is fast changing due to artificial intelligence (AI), with advanced language models like ChatGPT playing a key role in this transformation. CHAT GPT AI, or Conversational AI based on Generative Pre-trained Transformer models, is a type of advanced artificial intelligence system designed for generating human-like text responses. These models are pre-trained on vast amounts of data, enabling them to understand context, generate relevant content, and engage in natural language conversations with users. By leveraging the power of AI, businesses can streamline their marketing efforts, engage with their target audience more effectively, and ultimately achieve greater success. In this article, we will discuss the various ways ChatGPT and AI are impacting digital marketing and redefining success in the digital age.

Content Creation and Optimization:

AI-powered tools like ChatGPT can generate high-quality, engaging content at scale, enabling digital marketers to maintain a consistent online presence. By analyzing user queries and context, these tools can also optimize content for search engines and improve keyword usage, leading to better visibility and higher organic traffic.

Personalization and Targeting:

AI-driven marketing platforms can analyze large amounts of data to create personalized experiences for users. By segmenting the target audience based on their preferences, behaviour, and demographics, marketers can deliver tailored content and offer that resonates with their audience, resulting in higher engagement and conversion rates.

Social Media Management:

AI and ChatGPT can assist in managing social media accounts by automating the posting and scheduling of content, as well as monitoring and responding to user comments and messages. It allows marketers to retain a strong social media presence while focusing on more strategic responsibilities.

Sentiment Analysis and Online Reputation Management:

Using AI-driven sentiment analysis, businesses can monitor their online reputation by tracking user feedback, reviews, and social media mentions. This allows marketers to identify trends, address customer concerns, and make informed decisions to improve their brand image.

Customer Support and Chatbot Integration:

Integrating AI-driven chatbots like ChatGPT can enhance customer support by providing personalized, accurate, and timely responses. By handling routine customer queries and issues, chatbots can improve user experience, increase conversions, and build customer loyalty.

Predictive Analytics and Data-Driven Decision Making:

AI-powered predictive analytics can help digital marketers forecast trends and customer behaviour, allowing them to make data-driven decisions and optimize their marketing strategies. This leads to better resource allocation, higher ROI, and, ultimately, greater success in the digital marketing realm.

Email Marketing Automation:

AI can streamline email marketing efforts by automating the creation and distribution of personalized emails, as well as tracking open rates, click-through rates, and conversions. This helps businesses optimize their email marketing campaigns and maximize engagement with their target audience.

As AI continues to advance, tools like ChatGPT are reshaping the digital marketing landscape and creating new opportunities for businesses to succeed. By embracing these innovations, marketers can stay ahead of the competition, better connect with their audience, and achieve greater success in the digital age.

Discover the Future of Digital Marketing with Canadian Web Designs!

Are you ready to supercharge your digital marketing strategy with the power of AI? At Canadian Web Designs, we specialize in harnessing advanced AI technologies to drive marketing success for businesses like yours.
Plus, with our Social Media Optimization (SMO) services, we’ll help you amplify your online presence and make a lasting impact on your target audience.
Don’t let your competitors outpace you. Contact Canadian Web Designs for a FREE consultation and let’s create a tailor-made AI-driven digital marketing strategy for your success.

The post ChatGPT’s Impact on Digital Marketing Success appeared first on .

The post The Difference Between Game Design and Game Development appeared first on BR Softech.

Read on to learn more about the history of graphic design styles, what their key features are and how you can use them to create an incredible portfolio.

Table of Contents:

1. Art Nouveau
2. Art Deco
3. American Kitsch
4. Swiss/International
5. Psychedelic
6. Punk
7. Grunge
8. Minimalist and Flat
9. 3-Dimensional

Why is knowing graphic design styles important?

 A great designer is not just someone who is skilled and versatile on the tools. Great designers are also exceptionally rigorous researchers. We would argue that the ability to research and continually invest time in expanding your knowledge of graphic design styles, both contemporary and historical, is a key ingredient to being an exceptional designer. This is true whether you plan to work in-house or focus on freelance client work. Every designer must cultivate a rich personal library of references to work from, because these become the ingredients of your own design process.

Historically, the generation of new design styles is a cyclical one. If you aren’t aware of where design has been, trends in design can seem to rise and fall on the daily, as though out of thin air. In reality, new stylistic approaches in design develop by taking a little from what came before and a lot from what is happening around it, whether that is in art, film, fashion, politics, music or society in general.

Each design style listed here can be recognisable based on certain elements or design choices. These key components of style can be specific, such as precise typographic choices, a preference for illustrated or photographic images or the strong use of grids. Alternatively they can be more general, like a tendency to a flat depth of field to the design, the colour choices, the prominence of negative space or the quality of the lines used in imagery.

1. Art Nouveau

Art Nouveau is a style of architecture, decorative art and graphic design which rose to prominence in Western Europe and the USA during the late nineteenth century, continuing into the early twentieth century, reaching its peak by the 1920s.

The key characteristic features of this style are the bold outlines and flat yet intricately hand-illustrated designs and typefaces. The characters and forms depicted in this design style possess flowing curves which speak to the unique forms found in nature. The design style is whimsical, romantic and highly technical.

A perfect example of a well-known practitioner of this style is the Czeck-painter, illustrator and graphic artist Alphonse Mucha. His designs graced posters and advertisements of the era, yet his work has also consistently crossed into fine art with paintings and lavish object designs. Characteristic not only of Mucha’s work, Art Nouveau is known for the consistent use of the female form. Most Art Nouveau designs depict sumptuously dressed women, often crowned with flowers, poised amongst beautiful depictions of plants and nature.

Characteristics

• Intricate illustrative style
• Bold, heavy weighted outlines
• Hand drawn and coloured
• Use of natural forms
• Use of a natural colour and tonal palette
• Regularly features female personas

2. Art Deco

Art Deco is a form of design, visual arts and architecture which came to prominence as a symbol of luxury, wealth and sophistication in challenge to the austere influence of World War I. A diminutive of Arts Décoratifs, the name was taken from the 1925 Parisian exhibition titled ‘Exposition Internationale des Arts Decoratifs et Industriels Modernes’ which was the first to feature works of this style.

The characteristics synonymous with this graphic design style are bold curves, strong vertical lines, capitalised type, rich contrasting colours, aerodynamic forms, airbrushing, motion lines and the geometric treatment of patterns and surface.

Of its era, Art Deco became a popular style utilised for advertising. The style was at once progressive and expansive, yet never crossed the line into outrageous. It was enticing, familiar yet exciting. Art Deco style lent itself perfectly to the purpose of promoting luxury brands, fashion labels and far flung travel destinations.

Interestingly, you could google almost any location alongside the words art deco and find a classic tourism poster from this style. Try it and see what you find.

Characteristics

• Bold geometric shapes
• Use of vertical and motion lines
• Capitalised typefaces
• High contrast in colours
• Flat (in terms of depth)

3. American Kitsch

The influence of Art Deco lasted long after the 1930s, inspiring a proliferation of new design styles. One unique style which followed was American Kitsch. This design approach rose to prominence in the 1940s to 1960s in the USA, with an idealised, cartoon-like illustrative style. American kitsch designs of this era were known for their particular font styles and a futuristic stylisation with dramatised or caricatured imagery.

The graphic design style is synonymous with informal shapes, rich and high contrasting colour use, hand drawn and coloured illustrations, space-age forms and dramatic curves. We might observe a cross-pollination between American Kitsch design and the tone of voice in the advertising and signage of the day. Both employed the characteristic idealism of the American dream, peppered with caricatures. Film posters offer some of the best examples of American Kitsch style film, especially those of the science fiction or fantasy genres.

Characteristics

• Contrasting imagery and fonts
• Cartoon-like illustrative images
• Bold, vibrant colours
• People in dramatic poses
• Aerodynamic shapes

4. Swiss/International

Originating in Switzerland in the 1940s, Swiss style design has concurrently been referred to as the International Typographic Style or the International Style. Hugely influential, this style of design was the foundation upon which the majority of design movements grew throughout the 20th century. Favouring objectivity, simplicity and legibility, this design style was initiated and led by the designers of the Zurich School of Arts and Krafts and the Basel School of Design.

Few other schools of design contributed as much to last century’s stylistic innovations. In particular the use of grids and asymmetrical layouts, alongside sans-serif typography were amongst the most prominent stylistic developments. The combination of typography and a general preference for photographic images are also noted as key characteristics, though colourful, geometric block illustrations were also common.

The style demanded a clean coherent design space, with a considerable amount of negative space given amongst elements.

As with Art Deco, poster design in particular became one of the most influential forms of the Swiss/ International design style.

Josef Müller-Brockmann is amongst the most celebrated graphic designers of the 20th Century. As a figurehead of the Swiss style, his designs offer a veritable cornucopia of references. Müller-Brockmann studied at the Zurich School of Arts, previously noted here as one of the key institutions from which this design style sprung. His work is praised for its simplified, gridded design approach and a preference for unornamented typefaces, such as the sans-serif Akzidenz-Grotesk typeface.

Characteristics

• Consistent use of negative space
• Saturated, matte colour palettes
• Very ‘clean’ and simple
• Sans serif fonts favoured
• Asymmetrical layouts

5. Psychedelic

The phenomena of psychedelic design, art and music is synonymous with the 1960s and 1970s. It influenced and was influenced by the style of dress, philosophy, literature and culture of the time, while holding sway over the design culture throughout the decade. It still emerges as a recycled stylisation in design today.

In its epoch, psychedelic design sought to encapsulate and inhabit the mood of the era—a time of hallucinogenic drug trips, counter cultural exploration and innovation.

Band and concert posters of the 1960s to 1970s offer a vast reference library for this style. We see the use of bright and clashing colours, illegible hand-drawn curvaceous type, abstracted curvilinear shapes and metaphysical or surreal illustrative or photographic subject matter. The psychedelic design style harbours the influence of Art Nouveau designs, particularly in the hand-drawn type and consistent use of images depicting women or the female form.

Characteristics

• Influenced by the psychedelic drug culture
• Intense, clashing colours
• Type and image use influenced by Art Nouveau
• Hand-drawn type generally illegible and hard to read
• Abstracted curvaceous forms and design elements

6. Punk

A strong ethos of DIY and anti-establishment attitude permeates all aspects of punk design. The rawness of this form of design came from the culture in which it originated in the late 1970s punk music movement. The design of the time spoke to the individual designers and artists creating these works. Most were entirely untrained as designers and usually were the band members or friends of the bands whose posters they made.

Their limited means—sometimes only scissors, found print media, a camera and a photocopier— heavily informed the way they designed.

Iconic elements of the punk design style are the DIY hand written or cut and paste typographic elements. Often designers collaged text using found and incongruous type elements—haphazardly intermingling bold serif and sans serif typefaces to achieve the classic punk style.

Punk design style lives on in contemporary zine culture, album cover designs and DIY poster design. These creative communities often operate from the position of having low to no budget. The cheap and readily available production mediums of screen printing and photocopying offer punk design a consistent aesthetic which is very easily emulated.

Characteristics

• Low quality, photocopier printed images
• Grainy and matt screen printing effects
• Found and collaged type
• Predominantly photographic imagery
• High contrast, bold colours
• Overall rough, textured aesthetic

7. Grunge

Emerging as a design style in the wake of the millennium, grunge takes its name and inherent style from the 90s music and subculture movement, synonymous with Nirvana and the Seattle sound. Distressed and layered textures, ripped and uneven edges alongside a rather chaotic approach to layouts are all key features of grunge design. While there are certainly some nods to what punk design created, grunge is very much a unique design style.

Embracing the grit and urban grime that was endemic to the 90s grunge scene, this style embraces the use of many critically avoided approaches in design. Uneven lines, crooked elements, dirty stains, badly hand-written text and very grainy or torn photographs all play their part in conveying the tone of grunge style.

Some popular and recognisable contemporary uses of grunge design style can be seen in the branding of skateboarding companies and magazines, band websites and gig posters, alternative fashion brands, music venues and street art culture.

Characteristics

• Dirty textures and background images
• Irregular lines and crooked elements
• Dirty stains such as coffee rings and spilled out liquids
• Torn images and paper edges
• Hand-written and hand-drawn elements

8. Minimalist and Flat

Minimalist and flat designs are a current graphic design style, which first started to gain popularity in the 2010s. This style is easily recognised for its monochromatic or limited approach to colour use, minimal shading, bold line work, strict adherence to grids, crisp photographic images, simplified linear illustrations and a preference for sans serif typefaces.

Reflecting historically, this style lends some kinship with Swiss style design, especially the strong grid use, though here its outcomes are symmetrical. This style is a return to a celebration of clean, highly legible design.

The ongoing popularity of minimalist and flat design is palpable. It is utilised in every sphere design is found, from branding and packaging, to editorial, infographics and digital. This style is everywhere because when done well it offers clean, stylish and easy to read design outcomes which are easily translated across every design format.

Iconic examples of the minimalist design style can be seen in the branding of well-known skincare company Aesop, whose brown glass bottles and minimally designed packaging are recognised as a style icon globally. An example from print and editorial would be art and travel magazine Cereal, with its sleekly designed covers and efficient, minimalist layouts. In all, despite seeming sparse, this approach to design offers our digital age a versatile approach for the effective communication of information, branded style and story telling.

Characteristics

• No depth of field
• Minimalist design space
• Neutral tones and secondary colours
• Linear design elements
• Use of negative space

9. 3-Dimensional

As technology advances and becomes more widely available, innovations in design continue. While not entirely recent in its use, the quality and realism of 3-dimensional design has skyrocketed with the advent of more powerful and refined programs.

This style is highly popular across a range of designed spaces, though particularly amongst gaming, online and digital brands. While characters, logos and online content are all designed with a 3-dimensional view in mind, so too are the simple appearance of skeuomorphic elements such as buttons, icons and other interactive features. These seemingly simple design elements are often highly considered and are in turn given a more weighted and lifelike appearance with a few simple 3-dimensional additions.

A perfect example would be to turn on your phone and look at the Google suite icons. With just a few indications of depth and light, many of these icon illustrations are given a 3-dimensionality. Most app icons maintain skeuomorphic elements, meaning the imagery has been designed to mimic the weighting and lighting of the original 3-dimensional object they replicate. 

Another key use of this style of graphic design which many new designers are excited to use is the ability to swiftly mock up designs digitally and offer a sense of weight and presence to the designed object. The simple inclusion of a drop shadow and some design tweaks can move a completely fanciful product design from a flat, lifeless digital image to a more believable, lifelike object.

Characteristics

• Illusion of live-like depth and volume
• Employs various lighting effects
• Shadow and depth indications often utilise one colour, with tonal variations

While this is by no means an exhaustive list, there is no doubt you will now begin to recognise these and other distinctive graphic design styles all over the place. Developing and cultivating your knowledge of design styles through continuous research will allow you to become a more adaptive and effective designer no matter what project you take on.

Artwork by #ShilloNYC teacher Shrenik Ganatra.

Ready to learn more? Study graphic design with Shillington, in London, New York, Sydney, Melbourne or Online, and you’ll learn to create designs in every style imaginable, alongside the design theory and the technical skills to complement it in three months full-time or nine months part-time.

The post 9 Graphic Design Styles to Integrate Within Your Designs appeared first on Shillington Design Blog.

You’ve decided to invest in HubSpot. Congratulations! Good decision. HubSpot is a great system and, used properly, can really help your business.

His eyes are focused on the pages dedicated to LEGO. The boy finds himself overcome with joy, thinking about all the possibilities to expand his LEGO city. Will he ask for the police station, the gas station, or maybe the medieval castle? He tries to imagine how each enhances his city and the additional stories they can bring.

This young boy was me back in 1986.

LEGO delivered on its mission to inspire and develop the builders of tomorrow. How do I know that to be true? Well, here I am as a product leader who is curious and enjoys experimenting and trying new ways to devise, innovate, and to meet and exceed customer needs.

LEGO is a prime example of a company that recognizes the value of being customer-obsessed, researching, observing, experimenting, and trying over and over again to build what excites and inspires generations to come. It truly harnesses the power of research and development (R&D).

In this guide, we’ll explore what R&D is, the different types of R&D, and how it can inform product development. We’ll also show you how research and development influence go-to-market and help determine whether a launch is successful.

Table of contents

• What is research and development (R&D)?
  • R&D example
• Research and development (R&D) vs. product development
• R&D and the product development lifecycle
  • Example: How does R&D influence go-to-market?
• 3 types of R&D
  1. Basic research
  2. Applied research
  3. Experimental development
• How to incorporate R&D into the product development process
  • Example: How does R&D influence product development?
• How to analyze and interpret the results of R&D
  1. Define the objectives and hypothesis
  2. Gather and organize data
  3. Analyze the data
  4. Interpret the results
  5. Validate the results
  6. Communicate the results
  7. Use the results to inform future R&D decisions

What is research and development (R&D)?

Research and development (R&D) refers to activities and investments directed toward creating new products, improving existing products, streamlining processes, and pursuing knowledge.

The main purpose of R&D is to promote innovation and, in doing so, drive growth and increase competitiveness. Additionally, by improving processes and finding efficiency gains, R&D can lead to cost savings.

In some industries, R&D is necessary for regulatory compliance and to maintain or improve product quality.

R&D example

For an example of how R&D can impact a company’s growth, let’s look a LEGO’s research and development process.

LEGO works to create new building block shapes and designs and endeavors to improve their performance and safety on an ongoing basis. One of LEGO’s primary R&D efforts aims at developing sustainable production methods.

In 2015, the company invested nearly $150 million into sustainable materials R&D. It’s important to its mission to leave a positive impact on the planet for future generations to inherit.

We’ll refer to the LEGO examples throughout this guide to show what research and development efforts look like in the real world.

Research and development (R&D) vs. product development

It’s tempting to say that R&D and product development are one and the same, but while they overlap, not all product development is R&D.

To qualify as true, authentic, and real R&D, an activity must meet specific criteria that make it SUPA (yes, I just created that acronym).

SUPA stands for:

• Systematic — R&D must follow a systematic approach to solving problems or creating new products
• Advancement — R&D must involve either the creation of new knowledge, a significant improvement to existing knowledge, or a significant advancement in overall understanding
• Purpose — R&D must have the primary purpose of creating new knowledge, improving existing products radically, or creating new ones
• Uncertainty — There must be an element of uncertainty or risk involved in the work. This means you can’t always anticipate the outcome with confidence

As a product manager, most of the above should be familiar. As Marvin Gaye would have said, R&D and product management work together just like music.

R&D and the product development lifecycle

Research provides you with the necessary information and insights to inform and guide your product design. Development helps you bring ideas to life, validate them and then build and commercialize them.

The product development lifecycle is as follows:

1. Research
2. Ideation and concept development
3. Design and prototyping
4. Development
5. Launch and commercialization

Let’s zoom in on each stage to see how R&D plays a role in every aspect of product development.

1. Research

The research phase involves systematically gathering market data, understanding the competitive landscape, and assessing customers in their current use of your product and their unmet needs. R&D helps you find the next big thing or game changer that gains you more market share.

2. Ideation and concept development

This step focuses on generating new ideas and concepts that push the boundaries of what you know. It requires looking at new ideas at a high-level and evaluating their potential feasibility.

3. Design and prototyping

Dip your toes further into the development waters — but make sure not to step on a LEGO while doing so.

The design and prototyping stage is where you create your hypothesis, conduct experiments, create designs, and prototype solutions to validate the assumptions made.

4. Development

During the development stage, any prototypes that fail to deliver advancements are abandoned. Those passing the validation are ready for development consideration.

5. Launch and commercialization

The activities described above will aid in making informed decisions about the product launch, pricing, and go-to-market strategy.

Example: How does R&D influence go-to-market?

Let’s refer back to our example:

LEGO was hugely successful through R&D when bringing the LEGO Mindstorms line to market.

This line empowers users to build and program robots using LEGO bricks and a microcomputer. The creation of the product line involved a multidisciplinary approach. It combined expertise in product design, software engineering, and electronics.

The R&D process started with research that identified the need for a product that allowed users to experiment with and learn about robotics.

LEGO then went through intensive ideation iterations and decided to work with experts in the field to design a system that would be easy to use and accessible to people of all ages and skill levels.

The design and prototypes were thoroughly tested and proved to validate assumptions.

The resulting product was a great success.

3 types of R&D

There are several types of research and development that you can pursue. Each type requires different approaches, resources, expertise, and generates different outcomes.

You can choose to focus on one or more R&D types, depending on your strategic objectives, resources, and capabilities.

Let’s have a look at the three major types of R&D:

• Basic research
• Applied research
• Experimental development

Basic research

Basic research aims to increase knowledge and understanding of a particular subject, with no immediate application in mind.

LEGO continuously explores new methods for connecting building blocks to each other. This research could involve looking into new materials or design principles that could improve the strength and stability of the connections between the blocks.

Applied research

Applied research focuses on solving specific practical problems and developing new or improved processes, services, or products.

To reduce its carbon footprint, LEGO is researching a new plant-based plastic for its building blocks. This new material, made from sugarcane, replaces traditional petroleum-based plastic.

Experimental development

Experiment research involves designing, building, and testing a prototype to evaluate the feasibility and potential of new processes, services, or products.

LEGO is developing building sets that incorporate augmented reality (AR) technology. The R&D effort combines applied research with experimental development, as the company seeks to create a new product that utilizes AR to enhance the building and play experience.

How to incorporate R&D into the product development process

So you want to incorporate R&D into your product development process. Kudos to you!

Practice makes perfect. Before looking at a few ways to do this, it is important to remember that incorporating R&D into your product development process is a continuous endeavor and requires adjustments along the way.

The following strategies will help you incorporate R&D:

1. Prioritize R&D
2. Foster a culture of innovation
3. Embrace experimentation
4. Build user-centered
5. Collaborate with external partners

Prioritize R&D

The obvious one here is to ensure that R&D is a priority within your company and resources are freed up. This could include dedicating a portion of the budget, allocating capacity, or setting aside dedicated R&D time.

Foster a culture of innovation

Encourage a culture in your company that values and supports innovation, experimentation, and risk-taking. It could include encouraging employees to pursue their own interests and providing them with the resources to do so.

Embrace experimentation, prototyping, and testing

R&D-ers love experimenting and testing their assumptions through building hypotheses, prototyping, and testing. It allows you to validate ideas, refine designs, identify and address any issues or limitations before bringing a product to market. As a product manager, you probably already have incorporated some of these practices. If not, I highly encourage you to do so.

Build user-centered

To find an opportunity you will need to discover and unravel a need. User-centered building helps ensure that products and services are designed with the end-user in mind, leading to better, more effective problem-solving, and solutions to meet the needs of the people who will be using them.

Collaborate with external partners

Consider partnering with external organizations, such as universities, research institutes, or other companies, to help drive R&D. This can provide access to additional resources, expertise, and perspectives.

Example: How does R&D influence product development?

Referring back back to our example:

LEGO places a strong emphasis on user-centered design. It conducts user research to understand their needs, preferences, and behaviors and incorporate those findings into product design and development.

LEGO also collaborates with a variety of external partners, including universities, research institutions, and other companies, to drive innovation and R&D. For example, it has worked with the Massachusetts Institute of Technology (MIT) on several projects.

LEGO uses rapid prototyping and testing to iterate and improve its products and encourage employees to be creative and innovative. It does this through the LEGO IDEAS program, which provides a platform for employees to submit and vote on new product ideas.

How to analyze and interpret the results of R&D

It goes without saying that analyzing and interpreting the results of research and development is crucial. How else will you validate or disprove hypotheses, determine the success or failure, and inform future R&D decisions?

Here are some steps that will help you out:

1. Define the objectives and hypothesis
2. Gather and organize data
3. Analyze the data
4. Interpret the results
5. Validate the results
6. Communicate the results
7. Use the results to inform future R&D decisions

1. Define the objectives and hypothesis

When you want to analyze results, it’s crucial to have a clear understanding of what you set out to achieve and what you expected to see.

2. Gather and organize data

Collect all relevant data and organize it in a way that allows for easy analysis and interpretation.

3. Analyze the data

Use appropriate statistical methods to analyze the data, such as hypothesis testing, regression analysis, or analysis of variance (ANOVA).

4. Interpret the results

Based on the analysis, interpret the results and draw meaningful conclusions. This may involve identifying patterns, correlations, or relationships between variables.

5. Validate the results

Validate the results by checking for consistency, accuracy, and reliability. It may also be necessary to perform additional tests or experiments to confirm or refute the results.

6. Communicate the results

Communicate the results of the R&D project to stakeholders, including management, investors, customers, and employees. This may involve presenting data, charts, graphs, or other visual representations of the results.

7. Use the results to inform future R&D decisions

Use the results of the R&D project to inform future R&D decisions, including what to research next, what to improve, and what to commercialize.

Conclusion

Proper analysis and interpretation of R&D results are crucial to make informed decisions and drive innovation and growth.

There are various strategies you can implement in your product process. It is key to define your objective and expected results and have a structured process to validate R&D success.

Featured image source: IconScout

The post Research and development (R&D) and the product lifecycle appeared first on LogRocket Blog.

Boilerplate code may include operations like setting up basic file structures, initializing variables, defining functions, or importing libraries or modules. In some cases, packages provide boilerplate code as a starting point for developers to build upon, usually by generation after code behavior configurations.

Although boilerplate code may be necessary and valuable for application functionality, it can also be wasteful and redundant. For this reason, there are many tools to minimize boilerplate code.

go generate is a command-line tool for the Go programming language that allows for automatic code generation. You can use go generate to generate specific code for your project that is easy to modify, making the tool powerful for reducing boilerplate.

Jump ahead in this article:

• Getting started with go generate
• Generating Go code with go generate
  • The Stringer code generator
• Best practices for using go generate to reduce boilerplate code

Getting started with go generate

The go generate command allows you to run code generators as part of the go build process. Code generators are third-party programs that generate Go code based on specific inputs, such as protobuf files, database schemas, or configuration files. Popular Go packages like Gqlgen use Go generate to generate code for the build process.

There are many benefits to using go generate for boilerplate code:

go generate simplifies code generation: You can automate the process with go generate instead of manually running code generators. This method makes it easier to generate code and reduces the chances of errors or typos.

Improves code maintainability and reusability: By automating code generation, you can ensure that generated code is always up-to-date with the latest changes to your input files, making it easier to maintain your codebase and avoid bugs caused by outdated code. You can also use generated code in multiple projects, making it easier to reuse code and reduce duplication (reducing boilerplate code).

Enables integration with other tools: Using go generate for code generation means allowing you to inter-operate with other tools, such as go fmt or go vet, to automate common development tasks.

Generating code from annotations: You can use go generate to generate code based on annotations in the source code. You can define a custom struct tag to represent a field in a database schema, then use go generate to generate code to convert between the struct and the database schema automatically.

Generating code from external sources: You can use go generate to generate code from external sources such as API specifications or database schemas. For example, you can use go generate to generate client code for a REST API based on its Swagger definition.

go generate is built into Go’s toolchain, and starting with the tool is easy. You’ll need to add a special code comment to your Go code that specifies generators and their arguments.

Here’s an example of the special comments you can use with go generate:

//go:generate protoc --go_out=. myproto.proto

The comment specifies that go generate should run the protoc command with the --go_out flag and generate the Go code from the myproto.proto file.

You can have multiple go:generate comments in a single file; go generate will run the comments in the order they appear in the file.

After specifying the comments, run go generate in the same directory as your Go file to run the files and generate the code:

go generate

You can learn more about the go generate command-line tool by specifying the help command before the generate command:

go help generate

The command returns information about go generate and the options and functionalities you can explore with the tool:

go generate does not parse the file, so lines that look like directives in comments or multiline strings will be treated as directives.

Generating Go code with go generate

You can use many code generators for your Go programs, each with their own pros and cons.

Here’s an overview the Stringer generator; one of the most popular code generators in the Go ecosystem.

The Stringer code generator

Stringer is a code generator that automatically creates string methods for Go types. The generated methods are used to convert the values of the type to strings, which can be helpful for debugging and printing output.

Add this line of comment to your code to use the Stringer generator:

//go:generate stringer -type=MyType

The comment specifies that go generate should run the Stringer generator with the MyType type. After generating, the argument must be executable with the directive to perform an action.

Here’s an example of how you can use go generate to generate boilerplate code with the stringer code generation tool.

stringer implements a String() method for any type, allowing you to convert the instance of a custom type to a string.

Run this command in the terminal of your current working directory to install the Stringer tool:

go install golang.org/x/tools/cmd/stringer@latest 

Stringer generates Go code to implement the Stringer interface for any type. Here’s an example Stringer interface:

type Stringer interface {
    String() string
}

Implementing the interface allows type conversion to string implementation. To use go generate with stringer, you’ll need to define a type that needs a string representation:

type Color int

const (
    Red Color = iota
    Green
    Blue
)

Create a separate Go file and add this go:generate directive at the top to specify the command that generates the stringer code:

//go:generate stringer -type=Color

package main

The directive tells go generate to run the stringer command with the -type flag set to Color.

Run the go generate command in your working directory to generate the resulting file named colour_string.go in the same directory containing the implementation of the String method for the Colour type:

go generate ./...

The command runs all go generate directives in your working directory.

Here’s the code generated by the stringer tool:

// Code generated by "stringer -type=Color"; DO NOT EDIT.

package main

import "strconv"

func _() {
        // An "invalid array index" compiler error signifies that the constant values have changed.
        // Re-run the stringer command to generate them again.
        var x [1]struct{}
        _ = x[Red-0]
        _ = x[Green-1]
        _ = x[Blue-2]
}

const _Color_name = "RedGreenBlue"

var _Color_index = [...]uint8{0, 3, 8, 12}

func (i Color) String() string {
        if i < 0 || i >= Color(len(_Color_index)-1) {
                return "Color(" + strconv.FormatInt(int64(i), 10) + ")"
        }
        return _Color_name[_Color_index[i]:_Color_index[i+1]]
}

The program provides the functionality you need to return the string representation of constant values.

You can now use the String() method to convert a Color value to a string:

func main() {
    c := Red
    fmt.Println(c.String()) // Output: "Red"
}

Here’s the result of accessing the Red constant and printing the string representation:

That’s how you can use go generate and stringer to automate the generation of string methods for custom types to save time and reduce errors.

Best practices for using go generate to reduce boilerplate code

When using go generate to reduce boilerplate code, it is important that you adhere to best practices for the best output during code generation.

Here are a few tips you’ll want to consider when using the go generate tool:

1. Use go generate with other Go tools like go fmt and go vet to automate common development tasks
2. Ensure that the generated code is updated with the latest changes to your input files for easier maintainability
3. Document the go generate directive to prevent confusion
4. Use separate files for the go generate directive instead of adding the directives to existing files to keep your code organized and easier to modify
5. Use go generate for repetitive code like serializers, deserializers, and mock implementations, and avoid using the tool for dynamic code
6. Always test the generated code to ensure it works as expected to catch bugs and issues early

Conclusion

In this article, you learned about the go generate tool and how you can use it to generate code and reduce boilerplate and redundant code in your projects.

go generate simplifies code generation, improves code maintainability and reusability, and enables integration with other tools. Using go generate with other best practices can reduce boilerplate code and save time while avoiding errors or typos.

The post Using go generate to reduce boilerplate code appeared first on LogRocket Blog.

Well, that’s when we incorporate UX design, understanding the importance of knowing users’ pain points, needs, and goals.

We have several tools available to comprehend users, and among them, we have personas, which can help us to gain insights and empathize with prospective clients.

• Why should you build a persona for your B2B services?
• How to create personas focused on B2B and how to use them
• How to brainstorm and create a persona
  • Segmenting your personas
  • Expanding on the persona’s details
  • Characterizing individuals, not businesses
• Creating an example persona

Why should you build a persona for your B2B services?

Knowing your user can be even more crucial when it comes to B2B companies.

While building for B2B products, you should keep in mind not only the individuals (as you would when you build for B2Cs) but also the business as a whole and how the product you are building will affect both extensively.

You should gather insights about business structure, processes, and workflows; this information can be used to create a user experience that is specifically tailored to a business.

How personas influence the design considerations

If you are building a digital product, it’s imperative you have a good knowledge of who will be using your product before you sell it.

In order to create a persona, you will have to segment your customers and get to know them in depth. It is not enough to know their basic demographics and problems; you will need to go through real research, and if possible, go to their offices, watch their workflow, and talk with them. This will be the better way of researching users when it comes to B2B.

Dropbox (a well-known cloud storage and file-sharing platform) has created many personas, such as IT administrators and project managers. They used the information and insights from these personas and research to inform the specific design of features and functionalities that were tailored to the specific needs of these users.

For example, they used their personas to create a feature called “teams space” (that allows businesses to create shared workspaces for specific teams or projects). This feature was just created because they knew through close research that project managers were struggling to keep track of files and documents across multiple teams and projects.

You can follow Dropbox’s example, creating personas through research and using them to inform the design of product features, which can greatly enhance user experience and drive the success of your product.

How to create B2B enterprise personas and how to use them

An enterprise persona is similar to a B2C persona, but it is very important to have in mind that when you are dealing with an enterprise, you will need to establish a long-term relationship from the start.

You cannot expect an enterprise to buy from you based on emotion, short-term solutions, or market impulsions; you need to settle your business strategy for analytical decisions and long-term relationships.

Why I am saying that? Because you will need to learn your product persona’s intentions and what would fit the partnership and experience they are searching for, not only for the moment but also for how they will benefit in the long run. Enterprises are not merely interested in understanding your product features and functions. They are also looking for something that can address a specific challenge or seize a potential opportunity.

So when it comes to creating a business-to-business persona, you should first understand the type of business you’re targeting, what their struggles are, what solutions they have already tried, and most importantly, you should be attentive to their goals.

Once you understand your target business(es), it is time to start segmenting your personas by focusing on individual users inside the enterprise. In the next section, we’ll go over how to understand this individual’s struggles and goals and how it matches with the business objectives.

How to brainstorm and create a persona

Segmenting your personas

Here, you will start from the basics. Maybe you already have your segmented personas, but if you don’t, it is very simple.

You just need to separate your customers based on similarities, and you can start from the data you already have.

Gather data about your target audience through various research methods, such as surveys, interviews, focus groups, and online analytics tools. Although I would recommend always talking directly with users when it comes to B2B, you are free to use any research techniques.

Use this data to identify patterns and insights about their behavior, needs, preferences, and pain points.

Expanding on the persona’s details

Next, you should use the data gathered to create a detailed persona that represents a typical customer for the enterprise. Basically, you will analyze the similarities between the people you interviewed and create a single persona to represent each group.

The persona should include information such as:

• Demographics
• Goals
• Motivations
• Pain points
• Preferred communication channels
• Working habits

Always gather the information that will better achieve your goal. For instance, maybe it’s important to know how many times this persona does business trips per year because your product can provide some impact on that. Don’t stay only with the basics.

Characterizing individuals, not businesses

In a minute, I will give you an example of how to characterize the individuals at a business. But before you ask why the personas we are creating are individuals and not examples of a company, let’s remember that we are talking about a user experience, which means you have a product that another business will buy but the people from that business will be the ones using it. Normally, this company will want to buy a product that will fit their employees’ workflow and needs.

For example, I used to work for a company where a SaaS business wanted to sell us their product. The person in our company with the purchasing power wouldn’t follow through before the employees who would be using the software had tested it and approved it.

So, remember: in UX, we want to provide a great experience for the final users of a product, and if you are delivering to an enterprise, you are still delivering to individual people.

The idea here is that your product needs to fit not only a company, but it has to match exactly what is going on inside, what their employees are struggling with, and what the best solution is to these pain points.

In a report from DemandGen, 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage of the buying process said they would engage with a vendor’s website if it had content that spoke directly to their company needs and could understand their business well.

Creating an example persona

Let’s take an imaginary example and segment what could be a persona from an enterprise that buys from a customer relationship management (CRM) platform. This platform provides marketing, sales, and service software to businesses.

First, they would need to segment their main users, and because we don’t have too much information to do that (we aren’t this company, after all), we can segment by users’ goals, tasks, and job functions.

See that we already have relevant information, such as which CRM product each one of the functions is using to improve their workflow:

Marketing Manager

• Function: Drive demand for their company’s products or services
• How they succeed: Lead generation, customer acquisition, and increasing brand awareness
• How the CRM helps: May use the CRM’s marketing software to create and manage marketing campaigns, measure their effectiveness, and optimize their marketing efforts

Sales Representative

• Function: Close deals and generate revenue for their company
• How they succeed: Prospecting, qualifying leads, and managing customer relationships
• How the CRM helps: May use the CRM’s sales software to manage their pipeline, track their interactions with prospects and customers, and automate their sales processes

Customer Service Manager

• Function: Ensure customer satisfaction and retention
• How they succeed: Managing customer inquiries, resolving issues, and providing a positive customer experience
• How the CRM helps: They may use CRM’s service software to manage customer tickets, track customer feedback, and measure customer satisfaction

Executive Director

• Function: Supervise the company’s overall strategy and growth
• How they succeed: Monitoring key performance indicators, making data-driven decisions, and ensuring that the company is meeting its goals
• How the CRM helps: They may use HubSpot’s analytics software to track their company’s performance, analyze trends, and make informed decisions

Once you have segmented your personas (and it doesn’t have to be like the example above), separate them based on what makes sense to your company, on what makes them similar, and based on the data that you have.

You can include demographics, goals, motivations, main things they do at work, and pain points as well, but let’s say that we still don’t have all this data and we are searching for it.

A shortcut to researching your personas

It is time to nail down your research. To do this, you can use the help of a reverse engineering technique.

Create a board with three different columns, then write down on the top of the board your goal for creating these personas. Maybe you want to learn about their main obstacles when it comes to achieving success at work. The things you would like to know should reflect the service you offer.

Next, write these things down in the columns:

• Things you know for sure about your users (they are facts and you can prove them)
• Things you assume you know about users (you believe you know)  —  try to stay focused on the goal
• Things you are unsure about or would like to learn more about these users  (questions)

Great, now that you have everything on the board under three different columns, it is time to decide what is relevant to know about them and what you should know that would be crucially relevant to your business.

Pick the relevant questions and create your research based on discovering that information.

Remember to avoid biases in your research. In order to do that, your research should involve neutral and open-ended questions, a nonjudgmental environment, and an objective analysis of the data. Avoid leading questions or assumptions that could influence participants’ responses.

You can do your research in many ways, such as through surveys or focus groups, but individual interviews will be a great addition.

Finalizing the persona

Now that you did the research, you can summarize the answers to create your real persona.

Here’s an example I created in Canva:

Creating a persona that accurately reflects a real person’s personality is crucial, and using a photograph of an actual individual can be beneficial in helping your team connect with and empathize with the persona.

This can make it easier for your team to understand the persona’s goals, challenges, and behavior, and create effective product strategies that will resonate with your target audience.

For example, by creating a persona like Mary, our CRM example could better understand the needs and preferences of its target audience and tailor their product and services to meet those needs. Based on Mary and her struggles, they could prioritize developing resources and features that help users with limited budgets improve their marketing efforts.

They could also provide educational content and support to help users like Mary keep updated with the latest industry trends and best practices.

The Mary persona is not only useful for the design team, but it should also be shared across the company so that everyone is aware that there is a real person behind the product being built.

By humanizing the product and putting a face to the target audience, you can create a more personal connection between the company and the business it is serving.

For example, a persona can really help the marketing team create better content. According to a report by Forrester, B2B marketers who use personas to guide their content marketing efforts see a 73 percent higher conversion rate compared to those who don’t use personas.

Conclusion

As you can see, knowing your user can be a great advantage to your business, and if you are not caring for them, your competitors will.

So, make sure to craft your persona and learn more about your user’s journey; it will help you not only solve the core struggle of a business but also to convert even more users.

Header image source: IconScout

The post Creating enterprise personas for B2B UX appeared first on LogRocket Blog.

This article will discuss how we can use Neo4j and GraphQL and what problems we can solve using them. Before starting this article, you should have a strong knowledge of creating projects and backend development with Node.js and some familiarity with GraphQL.

This is an introductory article for Neo4j, so it is absolutely fine if you are unfamiliar with Neo4j. Even if you have used Neo4j before, this article can help you introduce GraphQL and work on projects with Neo4j and GraphQL. So, without further ado, let’s get right into it!

Jump ahead:

• What is GraphQL?
• What is Neo4j?
  • Why should we use Neo4j?
• Using Neo4j with GraphQL
• Building an example project
  • Setting up the project
  • Installing the GraphQL and Neo4j dependencies
  • Configuring the project
  • Viewing the visualization result in Neo4j

What is GraphQL?

GraphQL is a query language for implementing the API. According to the GraphQL website:

“GraphQL is a query language for APIs and a runtime for fulfilling those queries with your existing data. GraphQL provides a complete and understandable description of the data in your API, gives clients the power to ask for exactly what they need and nothing more, makes it easier to evolve APIs over time, and enables powerful dev tools.”

In more simple terms, GraphQL is a query language that can be used as an API to communicate between the client and the server. For example, we can use queries in GraphQL to get properties and mutations for specific operations.

We make GraphQL requests using types and fields instead of endpoints and retrieve the data as a JSON object. This helps us get only the data we requested from the server. For example, a typical GraphQL query will look like this:

{
  products {
    productId
    title
    variant {
      price
      size
    }
  }
}

The response data will look like this:

{
  "data": {
    "products": [
      {
        "productId": "1",
        "title": "Blue Jeans",
        "variant": {
          "price": 35,
          "size": "XL"
        }
      },
      {
        "productId": "2",
        "title": "Armani Suit",
        "variant": {
          "price": 59,
          "size": "XXL"
        }
      }
    ]
  }
}

As you can see, we are getting the JSON response in the same structure as we sent the request. Please head over to the GraphQL documentation to learn more about GraphQL.

What is Neo4j?

Neo4j is a native graph database that differs from other data storage solutions. Neo4j uses the data storage facility and is highly optimized for storing and maintaining relational data. Neo4j stores the data in the database as a graph. In this graph, each node represents the data, and the relationships between them are defined by a direct edge between the two nodes. All the information to find the next node in a sequence is available in the node itself. According to their website:

“With a native graph database at the core, Neo4j stores and manages data in a natural, connected state. The graph database takes a property graph approach, which benefits traversal performance and operations runtime.”

Why should we use Neo4j?

So, why should we use Neo4j? Because Neo4j uses the connected graph to store data in the native storage layer. It is much more helpful in the relational database, where the data is extensively connected to the other nodes. The queries are similar to SQL. However, the execution time is much faster, especially when performing heavy query operations between multiple nodes.

Some of the most outstanding advantages of using Neo4j include the following:

• Ease of use: Very easy to represent the data
• Speed: The query of the data is much faster
• Learning curve: Neo4j uses CQL for query language, which is similar to SQL and easy for humans to understand
• Simplicity: It doesn’t require complex JOIN operations like SQL because the data is directly connected to the graph

Using Neo4j with GraphQL

Neo4j gives us the facility to work directly with GraphQL. This allows us to implement our backend project with Neo4j and GraphQL using the Neo4j GraphQL Library. It is a JavaScript library that can be used in any JavaScript GraphQL implementation, such as Apollo Server.

The Neo4j GraphQL Library automatically generates CRUD operations when we provide the GraphQL type definitions to the library. That means we don’t need to write queries or mutations explicitly to perform CRUD operations. The Neo4j GraphQL Library automatically handles all of that for us. It also provides complex pagination, sorting, filtering, and more.

Building an example project

Enough theory discussion — let’s build an example project. In this article, we will create a to-do application using GraphQL as the API and Neo4j AuraDB as the database. We will only focus on the backend part and not cover the frontend, as this is not in the scope of the article. Let’s get started!

Setting up the project

First, let’s initiate a new project. We will create our root project folder and create a package.json file for our Node.js backend project by running the following command:

npm i -y

We will get the following result:

Installing the GraphQL and Neo4j dependencies

Now, let’s run the following command to install the required files for our project:

npm install @neo4j/graphql neo4j-driver graphql apollo-server dotenv

The code above will install all the required packages that we need. Also, let’s install nodemon. It will make our life easier, and we won’t have to restart our server every time while making any changes. Install it with the npm install --save-dev nodemon command.

Next, we will create a new Neo4j AuraDB instance from the Neo4j Aura website. You will need to create an account for a new Neo4j AuraDB instance. First, let’s create an Empty instance from the website. You can also make other instances with existing data and play around:

After clicking the Create button, we will get the following modal containing the username and password:

Let’s download the env file containing the credentials by clicking the Download button and selecting Continue.

Configuring the project

Let’s create our first file and start writing some code. Let’s start by creating a new file named server.js and paste the following code:

const { ApolloServer } = require("apollo-server");
const { Neo4jGraphQL } = require("@neo4j/graphql");
const neo4j = require("neo4j-driver");
const { typeDefs } = require("./typedefs");
const Config = require("./config");

const driver = neo4j.driver(
  Config.NEO4J_URI,
  neo4j.auth.basic(Config.NEO4J_USERNAME, Config.NEO4J_PASSWORD)
);

const neoSchema = new Neo4jGraphQL({ typeDefs, driver });

neoSchema.getSchema().then((schema) => {
  const server = new ApolloServer({
    schema: schema,
  });
  server.listen().then(({ url }) => {
    console.log(`GraphQL server ready on ${url}`);
  });
});

Here, we can see that we will also need to create two additional files: config.js and typedefs.js. So, let’s create the config.js file and paste the following code:

require("dotenv").config();

module.exports = class Config {
  static NEO4J_URI = process.env.NEO4J_URI;
  static NEO4J_USERNAME = process.env.NEO4J_USERNAME;
  static NEO4J_PASSWORD = process.env.NEO4J_PASSWORD;
  static NEO4J_AURA_INSTANCENAME = process.env.AURA_INSTANCENAME;
};

Now, let’s paste the following code into the typedefs.js file:

const { gql } = require("apollo-server");

module.exports.typeDefs = gql`
  type Todo @node(label: "Todo") {
    title: String!
    status: String!
    category: Category! @relationship(type: "Category", direction: IN)
  }

  type Category @node(label: "Category") {
    title: String!
    todos: [Todo!]! @relationship(type: "Category", direction: OUT)
  }
`;

Here, the @relationship schema directive helps the Neo4j understand the relationships between the types in our type definition. Before running the server, we also must make the following changes to our package.json file:

{
  ...
  "scripts": {
    ...,
    "start": "node server.js",
    "start:dev": "nodemon server.js"
  },
  ...
}

Now, let’s run the server and see the changes by running npm run start:dev to the terminal. After running the command, we will see the following message:

If we click the link, we will see the following screen in our browser:

After clicking the Query your server button, we can see that the Neo4j GraphQL library provides some basic CRUD operations (queries and mutations). Now, because we started from an empty Neo4j AuraDB instance, we need to create some todos by running the following mutation in the playground (and, of course, changing the input for each entry):

mutation CreateTodos {
  createTodos(input: {
    category: {
      create: {
        node: {
          title: "Assignment"
        }
      }
    },
    status: "NEW",
    title: "Assignment on Fourier Transform"
  }) {
    info {
      bookmark
      nodesCreated
      relationshipsCreated
    }
    todos {
      category {
        title
      }
      status
      title
    }
  }
}

You can find all the information about the nodes in the Apollo Server playground. Here, note that we can create categories while also creating todo. However, if we want to use an existing category while running the createTodos mutation, we can rewrite the previous mutation, as shown below:

mutation CreateTodos {
  createTodos(input: {
    category: {
      connect: {
        where: {
          node: {
            title: "Assignment"
          }
        }
      }
    },
    status: "NEW",
    title: "Assignment on Fourier Transform"
  }) {
    info {
      bookmark
      nodesCreated
      relationshipsCreated
    }
    todos {
      category {
        title
      }
      status
      title
    }
  }
}

We can also query all the todo items in our database by running the following query in GraphQL:

query Todos {
  todos {
    title
    status
    category {
      title
    }
  }
}

After running the query, we will get the JSON output:

{
  "data": {
    "todos": [
      {
        "title": "Write an Article on ChatGPT",
        "status": "NEW",
        "category": {
          "title": "Writing"
        }
      },
      {
        "title": "Assignment on Fourier Transform",
        "status": "NEW",
        "category": {
          "title": "Assignment"
        }
      },
      {
        "title": "Assignment on Neural Network",
        "status": "NEW",
        "category": {
          "title": "Assignment"
        }
      }
    ]
  }
}

Viewing the visualization result in Neo4j

We can also visualize the data from the Neo4j Workspace. Let’s go to the Neo4j AuraDB dashboard and click the Open button of our instance. Then enter your password, and you will log in to the Neo4j Workspace:

Now, in the Neo4j Workspace, select Show me a graph and hit enter in the search bar. You will see all the nodes and relationships between them. In our example, we will see a graph like the image below:

Conclusion

In this article, we successfully performed the CRUD operation using GraphQL and then visualized the data in Neo4j AuraDB. Using the powerful technology of Neo4j, we can do complex relational queries without all the JOIN operations and get our results faster and more efficiently. We can also use the Neo4j GraphQL Library to work with GraphQL. We saw that we could quickly generate CRUD operations for our given GraphQL type definitions without explicitly writing any queries or mutations.

The post Visualizing GraphQL query data with Neo4j appeared first on LogRocket Blog.

We are beyond thrilled to invite you to AWSUMMIT, taking place in Bucharest from May 7th to 9th, featuring a star-studded line-up of pioneer leader who will cover topics ranging from affiliate marketing, e-commerce, entertainment, content creation, and so much more.

For the 11th edition of AWSummit, the speakers are ready to reveal to you the most important aspects you need to take your game to the next level. The world is changing quickly, so you need the newest and most effective ways to succeed.

Seats are limited, so act fast and secure your spot now!

A sneak peek at some of speakers

• ???? Tim Burd, the mastermind behind Facebook Ad Buyers Group and AdLeaks
• ???? Matas Kemzura, a digital marketing strategist and founder of Sugatan
• ???? Zach Benson, an Instagram influencer and founder of Assistagram
• ???? Brendan Kane, a business and digital strategist who has worked with some of the biggest names in entertainment
• ???? Anna Gita, an affiliate marketing expert and founder of Maxweb
• ???? Stefan Muehlbauer, seasoned expert in affiliate marketing and Head of Business Development at Master in Cash 
• ???? Julian Goldie, a YouTube growth expert and founder of Goldie Agency
• ???? Alex Huditan, is the founder of Amazonienii, entrepreneur and marketer
• ???? Chris Kubbernus, a social media expert and the founder of Kubbco
• ???? Mike Vineyard, a technology focused digital marketer

Check out the full list of speakers.

Use ZORBAS promo code to claim a Regular Ticket with a 50% discount. Check out the purchase form on the official website of the conference.

Are you an Affiliate? To get your Free Ticket contact the AWSummit Team.

Are you a Content Creator or an Affiliate? Check out the steps to get your free ticket today and start building strong connections that will help you kickstart successful collaborations!

See the steps here

Check the floor map here:

Сообщение AWSUMMIT Bucharest появились сначала на ZorbasMedia.

This is exactly what we are about to do in this article. We are going to learn about guaranteed and preferred deals, private and public RTB, and explain briefly why programmatic, RTB, and header bidding are not interchangeable terms — contrary to the most persisting beliefs out there. But before that, let’s figure out the essence of advertising, as well as its origins.

A quick history lesson

When it comes to an advertising chain, there are 3 key links to it: the advertiser, publisher, and recipient. Modern advertising can take many forms, and that does not concern ad formats only. The ways in which advertisers interact with publishers can be different, implying different opportunities, privileges, and revenues.

Historically, advertising was about establishing a tête-à-tête meeting to negotiate a suitable price. The advent of the telephone simplified the matter, but not to the degree of full automation. It did allow squeezing in more meetings per day, yet it was not enough for an efficient business communication.

The computers were next in line to arrive. On their own, they have almost non-existent communication value. However, computers gave way to another invention that has revolutionized the way we see communication today — the internet.

Programmatic advertising

Computers enable programming, and when the latter enters the world of internet — the magic happens. With the right set of software, online deals can be facilitated, simplified, and sped up — digitalized. Initially, ad purchasing online worked akin to real life ads: every website visitor saw a bunch of ads, despite their personal preferences.

No doubt people were irritated. Consequently, the next step was to tailor the ad impressions to target the exact audience. While it is difficult to imagine a tangible billboard to appear and disappear, depending on who looks at it; online ads can be programmed to be shown to an exact user. And this is where programmatic advertising comes into play.

Programmatic ad deal is a highly automated process, where a publisher sells its inventory (spots) to an advertiser, which can be done in a matter of seconds and without human interference. Unlike simple digital tools, programmatic ad purchasing allows paying for target impressions only. In a blink of an eye, the technology determines if the ad is to be shown to the user, depending on the campaign setup, which is handy, since the users are no longer raked up. Basically, programmatic ads include 3 parts:

• Sale automation — all negotiations are made with the help of AI, so no mails, spreadsheets, or phone calls; programmatic ads must be automated, or else they are not programmatic
• Direct sale (yes/ no) — either a publisher and advertiser negotiate the price directly or enter an auction, where the bidding takes place
• Guaranteed impression (yes/ no) — a fixed volume of inventory to be given is a generous gift, which is not the case in most of the time

Programmatic advertising can take different forms, depending on the sum of its components. Time to explore some of its subsets, as well as to address some common misconceptions.

Programmatic subtypes

Programmatic deals can be ranked from the most to the least premium ones. This is exactly how we are going to approach them this time:

Guaranteed deal — is the first subtype, marked by its stability: fixed inventory, fixed price, one-to-one deals. Plain and simple, an automated direct deal in a nutshell, with a reserved impression. It has the highest server priority and boasts the greatest transparency, control over the creatives used, and facilitation of long-term relationships.

Preferred deal — the second subtype, where the impression is not reserved. It is still an automated direct deal, but the amount of inventory is not guaranteed. This configuration is very similar to how private market works, which will be explained next. One more thing to note about this subtype is that while the amount of inventory is not guaranteed, the privilege to see the inventory first is secured. This, in turn, helps to establish better relationships with buyers. Moreover, this format has very precise targeting and decent level of control over the creatives involved.

Private auction — no reserved inventory, the price is dynamic but has a minimum threshold, and it is open only for specially invited advertisers. Most of the auctions are grounded on Real-Time Bidding basis. We will elaborate on RTB just a bit later, for the time being all you need to know that RTB is made of 3 key components: advertisers, publishers, and an ad exchange to connect both parties seamlessly and in milliseconds. Closed auction is a well-rounder with good transparency, robust fraud prevention, and very high Cost-per-Mille (CPM), thanks to the combination of premium inventory and selected advertisers.

Open auction — as the name suggests, it is an invitation-only auction but made public. While open exchange is the least premium one, it is open for everyone, making it an excellent starting point for inexperienced publishers. The advantages of open auction are quick setup, simple optimization, and the possibility of selling inventory remnants.

Auctions are different

Auctions differ not only in terms of their exclusivity but functioning too. Originally, RTB was limited to the so-called waterfall configuration. Instead of aggregating all the platforms in one place like modern header-bidding does, waterfall addressed each platform sequentially, or in a daisy-chain fashion.

Imagine an auction where the bidders are invited one by one into the hall room, and each subsequent participant has a chance to see the inventory only after the first in line refrains from making a purchase. This is approximately how waterfall functions. Obviously, this is not fair, ineffective, and counter-intuitive, yet this was the best solution at the time.

Strictly put, waterfall is not an RTB in its full sense, because bidding is made in turns. To some degree, preferred deal resembles the falling into oblivion waterfall, but with one important difference — the preference is given voluntarily and deliberately.

In contrary, header bidding is a veritable RTB and the closest digital resemblance to real-life auctions. It is free from double commission, as all the interactions with publishers can be made directly with no mediation from an ad network. It maximizes the publisher’s revenue and gives a chance to new advertisers — something waterfall was not capable of. Finally, it lowers the latency, thanks to lower number of intermediaries.

The foundation of RTB, though, is set in stone: publishers use supply side platforms (SSP) to manage and sell the inventory to advertisers. The latter rely on demand side platforms (DSP) to automate ad placement and purchasing. These platforms function within an ad exchange ecosystem, responsible for establishing and maintaining the business communication at a lightning speed. These core components of RTB are complemented with minor elements like ad networks, data management platforms, trading desks, and ad verification & brand protection.

Conclusion

Let’s recap everything we have learned. Programmatic advertising is a type of digital advertising, marked by its relatively high targeting precision. Programmatic ads can be direct and auction-based. The former can be divided further into guaranteed and preferred deals. Guaranteed deals are pre-negotiated in full, while preferred ones does not guarantee the ad inventory to remain. As for the auction, it is split into private and open RTB, with limited or unlimited access respectively.

Real-time bidding is not the same as header bidding, because waterfall used to be another popular alternative. However, header bidding tends to replace waterfall as the main way of conducting RTB for its fairness and representativity. That is why these terms are used interchangeably more often than not. Waterfall suffers from turn-based nature, while header bidding provides equal opportunities to every party involved.

Сообщение How to Be Pragmatic about Programmatic Advertising появились сначала на ZorbasMedia.

Before we explain this Yoast SEO feature, it’s good to start with a quick reminder of what crawling is. Search engines like Google or Bing use crawlers, also known as bots, to find your website, read it and save its content to their index. They go around the internet 24/7 to ensure the content saved in its index is as up-to-date as possible. Depending on the number of changes you make on your website and how important search engines deem your site, the crawler comes around more or less often.

That’s nice, but did you know crawlers do an incredible amount of unnecessary crawling?

Let’s reduce unnecessary crawling

As you can imagine, search engine crawlers don’t just visit your website but every single one they can find. The incredible number of websites out there keeps them quite busy. In fact, bots are responsible for around 30% of all web traffic. This uses lots of electricity, and a lot of that crawling isn’t necessary at all. This is where our crawl optimization feature comes in. With just a few simple changes, you can tell search engines like Google which pages or website elements they can skip — making it easier to visit the right pages on your website while reducing the energy wasted on unnecessary bot traffic.

The carbon footprint of your website

You might be wondering why we want to help you reduce the energy consumption of your website. Does it make that much of a difference? The answer is yes! Regardless of the size of your website, the fact is that your website has a carbon footprint. Internet usage and digital technology are two massive players in pollution and energy consumption.

Every interaction on your website results in electricity being used. For instance, when someone visits your website, their browser needs to make an HTTP request to your server, and that server needs to return the necessary information. On the other side, the browser also needs the power to process data and present the page to the visitor. The energy needed to complete these requests might be small, but it adds up when you consider all the interactions on your website. Similar to when a visitor lands on your site, crawlers or bots also make these requests to your server that cost energy. Considering the amount of bot traffic (30% of web traffic), reducing the number of irrelevant pages and other resources crawled by search engines is worth it.

Take control of what’s being crawled

The crawl optimization feature in Yoast SEO lets you turn off crawling for certain types of URLs, scripts, and metadata that WordPress automatically adds. This makes it possible to improve your SEO and reduce your carbon footprint with just a few clicks.

Check out this fun animation to get an idea of what this feature can do for your website:

The crawl optimization feature was already part of Yoast SEO Premium, but today we’re also bringing it to the free version of our plugin. We do this to make as much of an impact as possible. There are over 13 million Yoast SEO users, so if everyone’s website crawling is optimized, we can have an enormous impact!

How to use the crawl optimization feature

How do you get started with crawl optimization for your website? Just go to Yoast SEO > Settings > Advanced > Crawl optimization. Here you will find an overview of all the types of metadata, content formats, etc., that you can tell search engines not to crawl. You can use the toggles on the right to enable crawl optimization.

The crawl optimization settings in Yoast SEO 20.4 allow you to:

• Remove unwanted metadata: WordPress adds a lot of links and content to your site’s and HTTP headers. For most websites, you can safely disable these, making your site faster and more efficient.
• Disable unwanted content formats: For every post, page, and category on your site, WordPress creates multiple types of feeds; content formats designed to be consumed by crawlers and machines. But most of these are outdated, and many websites won’t need to support them. Disable the formats you’re not actively using to improve your site’s efficiency.
• Remove unused resources: WordPress loads countless resources, some of which your site might not need. Removing these can speed up your site and save energy if you’re not using them.
• Internal site search cleanup: Your internal site search can create many confusing URLs for search engines and can even be used by SEO spammers to attack your site. This feature identifies some common spam patterns and stops them in their tracks. Most sites will benefit from experimenting with these optimizations, even if your theme doesn’t have a search feature.
• Advanced: URL cleanup: Users and search engines may often request your URLs using query parameters, like ?color=red. These can help track, filter, and power advanced functionality – but they come at a performance and SEO ‘cost.’ Sites that don’t rely on URL parameters might benefit from these options. Important note: These are expert features, so ensure you know what you’re doing before removing the parameters.

Would you like to know more about using this feature and the separate toggles? Check out the help documentation on the Yoast SEO crawl optimization settings.

Update to Yoast SEO 20.4 now

That’s it for now. Make sure to update to Yoast SEO 20.4 and optimize your website’s crawling immediately! It’s not only better for your website, your site visitors, and search engines. It also has a positive impact on our environment. Especially when you realize how many we are, if all 13 million of us optimize the crawling on our website, we can reduce the amount of energy used by a ridiculous amount. So let’s start right now!

The post Yoast SEO reduces your site’s carbon footprint with crawl optimization appeared first on Yoast.

There was a time in the digital era when loading images and videos could take ages! So it is no wonder that even YouTube, a website dedicated to video content from day one, used this interface back in 2005.

Fast-forward to how websites look today. We have high-speed broadband. We have extremely powerful computing devices, whether laptops, smartphones, or iPad. And every platform or social media is full of content.

In the span of two decades, a lot has changed with the way we create and consume content. Today, humans are used to interacting with content via visual mediums.

Be it an infographic, static images, GIFs, videos, or other visuals, how we present content greatly impacts how likely the target audience is to read and engage with your content.

This holds true not just for messaging apps or social media; the website has to have visual appeal if it is to appeal to the user.

A website is usually the first point of contact potential customers have with your brand, which is why making a great first impression is important. While well-written and impactful content is crucial, the way it is enhanced and displayed using visual cues is also an essential factor.

Visual content is an essential aspect of creating a compelling online presence, and one of the most effective ways to enhance the visual appeal of your website is by incorporating high-quality photo and video content. You can make a photo video quickly and easily using free tools, which can help you create engaging and dynamic content that captures the attention of your audience. Not only does this type of content make your website more visually appealing, but it can also help to convey your brand message and values powerfully. With the help of an online video maker free, you can create stunning visuals that showcase your products or services in a way that resonates with your target audience, ultimately driving traffic and sales to your website.

If you want to upgrade your website or plan to do it soon, you’re in luck! In this blog, we’ll provide valuable tips and strategies for creating creative and compelling photo and video content to help your website stand out from the competition.

So, let’s dive in!

Why is it important to use photo and video content on your website?

Are you still unsure about using visual content for social media engagement or your website? If yes, there is a huge chance that your audience will completely miss out on your content and even go to a different site if your website doesn’t impress them in the first few seconds.

Videos and photos have been a breakout trend in the marketing world for over a decade and are now quite mainstream. Using photo and video content on your website is crucial for several reasons, which can include the following:

Visual content helps attract and engage your website visitors

Humans are visual creatures. This is not just a statement but can also be statistically proven. As per research by Semrush, 40% of marketers reported that visual and video content helped improve their content marketing.

Additionaly, you can implement a video ranking backlinks strategy to enhance your website’s visibility and potentially attract more traffic to your site.

High-quality photos and videos can be eye-catching and help catch their attention quickly. This can increase the time visitors spend on your website, decrease bounce rates, and ultimately increase the chances of them taking the desired action, like making a purchase or filling out a contact form.

Visuals enhance your brand recall

Visual content is also a powerful way to convey your brand’s message and values. Through photos and videos, you can showcase your products, services, and company culture in a way that resonates with your target audience.

Using visual elements such as colors, fonts, and imagery also helps create a consistent brand image with which customers can quickly identify.

It’s also essential to align your visual content with your target audience’s preferences and interests to effectively communicate your brand message.

Visuals communicate the message better

Visual content can help build trust with your audience. Seeing real people, products, and services can help visitors feel more confident in your brand.

For example, let’s look at how Apple uses visuals to help its users connect with the brand. The iPhone 14 landing page communicates the key features using minimum text, and related visuals, ensuring the user knows exactly what the brand is talking about.

You can establish your credibility and expertise in your industry by providing high-quality images and videos. This can increase trust and a higher likelihood of visitors becoming loyal customers.

Photos and videos help enhance SEO

Sounds unreal? Well, it isn’t.

Incorporating relevant photos and videos on your website can help enhance your search engine optimization (SEO). Optimizing your visual content with relevant keywords, alt tags, and descriptions can improve your website’s visibility in search engine results pages (SERP).

This can increase the chances of your website being found by potential customers and increase organic traffic to your site.

Visual content is fun to share

Visual content can be shared on social media platforms, increasing their chances of going viral and reaching a wider audience. Creating high-quality and shareable content can increase social engagement rate and drive traffic to your website.

This can lead to increased brand awareness, potential new leads and customers, and ultimately, increased revenue.

What are the types of visual content that can be used on your website?

Several types of visual content can be used on your website to attract and engage visitors. Here’s a breakdown of each content type.

Photos

Photos are one of the most popular and widely used forms of visual content. High-quality photos can help showcase your products, services, and company culture and create an emotional connection with your target audience.

They can also help break up text-heavy pages and make your website more visually appealing.

Videos

Videos are another popular form of visual content that can be used on your website. They can provide a dynamic and engaging way to convey information, showcase products, and tell stories.

Videos can be used for various purposes, such as product demonstrations, customer testimonials, or brand storytelling.

Carousel posts (multiple photos or videos)

Carousel posts are a great way to showcase multiple photos or videos in one post. This type of visual content can tell a story, showcase multiple products or services, or provide a visual overview of a project.

You can easily make a photo video using a picture video maker or tools available online that can be turned into a carousel post that is interactive or timed to change after a few seconds. It makes your website dynamic and keeps visitors engaged.

GIFs

GIFs are a type of visual content that can be used to convey emotion and humor or add a playful touch to your website.

They can highlight key points, add context to the text, or provide a more interactive experience for visitors.

Illustrations

Illustrations can add a unique and creative touch to your website.

They can showcase your products or services in a more artistic and stylized way or provide visual explanations for complex ideas or concepts.

Infographics

Infographics refer to visual representations of information that can be used to provide a quick and easy-to-understand overview of a topic. They help create a visual appeal for statistics, explain complex ideas, or provide step-by-step guides which the audience will love to read.

They are also highly shareable on social media and can help increase your website’s visibility.

Tips for incorporating photo and video content on your website

If you’re looking to incorporate photo and video content on your website, there are a few essential tips to remember to ensure you’re using these elements effectively. 

Prioritize quality

When it comes to incorporating visual content on your website, quality should always be your top priority. High-quality photos and videos can significantly impact how your website is perceived and help you stand out from competitors.

When using photos, ensure they are well-lit, focused, and properly edited. If possible, consider hiring a professional photographer to ensure you have the best images for your website.

Similarly, when using videos, make sure they are shot in high definition, properly lit, and have good sound quality. Finally, if you’re creating your own videos, invest in quality equipment, such as a good camera, tripod, and microphone.

Keep your target audience in mind

When selecting photos and videos to use on your website, keeping your target audience in mind is important. Consider the types of visuals that will resonate with them and help convey your brand message effectively.

For example, if your target audience is young and trendy, you may want to use more dynamic and colorful visuals. On the other hand, if your target audience is more conservative, you may want to use more traditional and understated visuals.

Use a variety of content types

To keep your website engaging and visually appealing, it’s important to use a variety of content types. Consider using photos, videos, carousel posts, GIFs, illustrations, infographics, and animations to give visitors a dynamic and interactive experience.

By incorporating a variety of content types, you can also ensure that your website is accessible to a wider range of visitors.

For example, some people prefer to consume information in a visual format, while others prefer written content. By providing a mix of both, you can cater to different preferences and increase engagement.

Use photos and videos to tell a story

Visual content can be a powerful way to tell a story and create an emotional connection with your audience. However, it is essential to use it in the proper context and place it properly on your website for maximum impact.

Consider using photos and videos to showcase your products or services in action, highlight customer success stories, or provide a behind-the-scenes look at your company culture.

When creating visual content, think about the story you want to tell and how you can use visuals to enhance that story. For example, use captions, graphics, and other visual elements to help convey your message and connect with your audience on a deeper level.

Ensure your videos are properly placed and easy to find

Videos can help you create a more immersive experience for your visitors, but how they are placed on your website makes a lot of difference.

When using videos on your website, ensure they are short and to the point. Most visitors will only watch a video for a few seconds before deciding whether to continue watching, so it’s vital to grab their attention quickly and provide value from the start. 

For example, if you have a long product video, do not put it as it is on your page. Instead, break it down into segments, and place it on relevant sections of your website. This will ensure that your video adds context to your content and isn’t too long for your visitors.

It would be best to consider hosting your videos on a platform like YouTube or Vimeo. This can help improve your website’s loading speed and ensure your videos are accessible to a wider audience.

Optimize for SEO

Visual content can also play a role in optimizing your website for search engines. You can help search engines understand the context and relevance of your visual content by using alt tags, captions, and descriptive file names.

Ensure your visual content is also optimized for speed, as slow-loading images and videos can negatively impact your website’s SEO.

Use tools like compression software to reduce the file size of your images and videos without sacrificing quality.

Test and enhance continuously

Finally, testing and iterating your visual content strategy is important to see what works best for your brand. Use analytics tools to track engagement with your visual content and adjust your strategy as needed.

You may consider running A/B tests to compare the effectiveness of different types of visual content or using heat mapping software to see where visitors are spending the most time on your website.

You can continually improve and optimize your website’s performance by testing and iterating your visual content strategy.

Conclusion

Using photos and videos on your website is a great way to convey complex information in a fun and easy-to-understand format. Visual content can

• help create an emotional connection with your audience,
• showcase your products and services,
• explain complex ideas, 
• tell compelling stories,
• increase engagement with your website,
• improve user experience, and
• drive conversions.

By understanding the importance of visual content and using it strategically, you can create a website that stands out, engages visitors, and drives results.

So, start experimenting with different types of visual content and see what works best for your brand!

The post How to Use Creative Photo and Video Content to Boost Your Website’s Success appeared first on Weblium Blog.

Letgo is an Online based marketplace that connects buyers and sellers to selling or buying a second-hand product in a smart way. The app acts as a dealer to allow users to buy or sell their products or services. 

Because of its popularity, many entrepreneurs are showing interest in developing an app like Letgo as their marketplace. But getting into the development process you need to understand the Letgo clone app.

Are you curious about why getting a Letgo clone app is beneficial for your business? If yes, read this blog to know why!. Let’s go.

How Does Letgo Clone App Works?

• The functional model of Letgo buy-sell marketplace is simple and easy to understand. The user will first register on the platform and the registration process is completely free. 

• If the user is the seller, the seller will post their product on the platform and wait for the buyer’s response. The seller will select the buyer who gives excellent value for the product. 

• Likewise, If the user is a buyer, then they will search for the product and the platform will display the nearby available sellers. Buyers can debate with the seller and finalize the price. The buyer can collect the product by visiting the seller’s location. 

Why is the Letgo Clone App Significant for Your Business?

Here, listed the significance of a Letgo clone app for entrepreneurs like you!

1. Scalability

A Letgo clone app gives space to scalability,  you can continuously add more features and functionalities to your app according to the latest trends. As a result, new entrepreneurs can focus on launching an app like Letgo with essential functionalities, and when their app picks up speed, they can scale it by adding more and more features to their app accordingly.

2. Marketing Activities

Word-of-mouth spreads information about such apps quickly, and thus does the marketplace community. It implies you can make use of your current user base and social media platforms to promote your Letgo clone app. 

As a result, you won’t have to spend bucks on promoting and advertising your product.

3. Increased Customer Base

It is clear that the marketplaces like Letgo offer numerous benefits to sellers and buyers. The platform furnishes buyers with an abundance of choices in terms of various sellers, along with lower prices. 

And for sellers, the Letgo platform gives them an influx of interested buyers who can purchase at their stores. 

As a result, both sellers and buyers gravitate to marketplaces like Letgo clone app, giving your business a boost.

4. Revenue

Marketplaces like Letgo clone apps earn money with the help of some monetization strategies. That is, they make use of ways such as seller charges, subscription plans, transaction fees, and featured listing and advertisement charges.

Since perusing a Letgo Clone app benefits you in revenue, too, let us see what the revenue model of online Buy /sell marketplaces like Letgo clone app is.

Revenue Model of a Letgo Clone App:

Apps like Letgo have similar revenue models, and some of the ways in which they make revenue are as follows:

1. Featured Listings and Advertisements

Frequently sellers are anxious to sell their products immediately at a reasonable price. In this case, they can use the featured listing facility to track down relevant buyers. And when they do as such, they pay fees to the app owner/ platform provider. 

Likewise, you can allow third parties to run their advertisements on your buy-sell platform and ask for a fixed amount of fee. 

Thus, setting up such a marketplace helps you to make revenue in this way.

2. Subscription Fees

Apps like Letgo provide a few functionalities and features to the app users at additional charges. You can also do so by allowing sellers to get their “classifieds” to appear at the top. More premium features like this also exist, which you can use for your potential benefit as in asking users for fees by offering them other exclusive features.

3. Transaction Fees

Every online buy-sell marketplace uses this approach to make revenue. Here you charge a fee from the buyers to facilitate a smooth exchange of goods and services on the platform. The charge extracted is known as the Transaction fee. 

You can set a fixed amount as a transaction fee or decide on a specific percentage you would like to keep for every exchange amount.

4. Seller Fees

Seller fees and transaction fees are indistinguishable, with the only distinction being that it is sellers who pay them. Fundamentally, it is a commission that the platform owner charges sellers for furnishing them with a platform. 

You can set a fixed amount of fees or keep a fixed percentage of every transaction happening on the Letgo Clone application.

Final Thoughts

Hope, by this blog you are clear with why the Letgo clone app is important for your business. Owning such an online marketplace helps you to acquire benefits in the form of seller transactions and subscription charges. 

Apart from the revenue aspects, a Letgo clone app lets you reach many users (sellers and buyers) from around the world. 

However, you can only enjoy these perks when your app is par excellence and so convenient. Furthermore, the main way you can ensure is by going to the right app development team!

Trioangle is a reputed app development company backed by several professional developers and testers. Contact Trioangle today to get started and take the online buy-sell marketplace by storm!

The post Why is Letgo Clone App Important For Your Business? appeared first on Trioangle.

Continue reading "Instagram Highlight Covers/Icons Makers and Templates 2023"

The post Instagram Highlight Covers/Icons Makers and Templates 2023 appeared first on Thehotskills.

Continue reading "How to Make a YouTube Banner in Photoshop (Step-by-Step)"

The post How to Make a YouTube Banner in Photoshop (Step-by-Step) appeared first on Thehotskills.

The post Rethinking the Buyer’s Journey appeared first on Terakeet.

Post The Complete Guide to Payment Gateway Integration first appeared Sloboda Studio.

Learn what section groups are, how they work, and how you can leverage them in your theme development.

More

AI war is in full swing and you are probably fed up with AI news, so in this episode, I am only sharing SEO news with no mention of ChatGPT, Bard, Bing Bot, or AI in any form.

Follow me to always stay up-to-date with the world of SEO:

• Subscribe to SEOSLY on YouTube
• Subscribe to the SEO Podcast by #SEOSLY
• Follow me on Twitter
• Follow me on LinkedIn

The SEO Newsletter by #SEOSLYis sponsored by JetOctopus

JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.

Try JetOctopus For FREE

SEO X-Ray: Bi-Weekly Live SEO Audits By Olga Zarr

I want to invite you to check out the new bi-weekly series of live SEO audits – SEO X-Ray – on my YouTube SEO channel. Every Tuesday and Thursday, I publish a video audit of a website I haven’t seen before. I am auditing the site as I am recording. It’s going to be a lot of fun both for you and me!

Here is the latest SEO X-Ray audit from today.

Top SEO news

Here is the latest and hottest SEO news.

Google updates now in the Search Status Dashboard

The status.search.google.com website now displays updates from Google that reveal possible problems related to crawling, indexing, ranking, and serving.

Google March 2023 broad core update done rolling out

The Google March 2023 broad core update that started rolling out on March 15, 2023, is now officially done rolling out. The update took 13 days to roll out, beginning on March 15, 2023, and ending on March 28, 2023.

JavaScript at Google [Search Off the Record]

In this episode of Search Off the Record, Googlers Edu Pereda and Pascal Birchler join Martin Splitt to chat in-depth about programming languages, JavaScript and TypeScript. This is really geeky stuff.

Google Search Console Adds If embedURL Page Uses indexifembedded

Google Search Console’s URL Inspection tool has been updated to detect whether the embedURL page of a video uses the newer indexifembedded robots tag. This tag enables Google to index the content of a page that is embedded in another page using iframes or similar HTML tags, even if the page contains a noindex rule.

Google Search Console Core Web Vitals Report Update

On March 27, 2023, Google made an update to the Core Web Vitals report in Google Search Console. This update could have caused a modification in the count of URLs displayed in your report. Google explained that more URLs are now being reported because of a new origin group that includes data for URLs that didn’t meet the previous data threshold. A small indicator in the report should notify you of this update.

Google Search Console breaks out Merchant listings and Product snippets appearances

Google has separated the reporting of merchant listings and product snippets into two distinct views that can be filtered in the performance reports of Google Search Console. This separation was also implemented in the Merchant listings and product snippet reports that were introduced by Google in September of the previous year.

Five new ways to verify info with Google Search

Google Search aims to help users find high-quality information quickly and easily by providing access to diverse and credible sources. To assist users in their fact-checking efforts, Google has introduced features that help users evaluate information and understand where it comes from. With the About this result feature, users can access additional information about a search result to make informed decisions about the sites they visit and the information they rely on.

The new Bing making (small) gains on Google Search

Bing has experienced a 15.8% increase in page visits, making it a more significant source of referral for certain publishers. The article also suggests that Microsoft may have gained ground on Google in the AI search engine race due to the success of the new Bing. Microsoft reported that one-third of preview users were new to Bing, and the platform surpassed 100 million daily active users after the introduction of the new preview.

Check my latest guides on SEO auditing

Here are the latest guides from the SEOSLY blog:

• Questions to ask before an SEO audit (questions both for auditors and people looking to hire an SEO auditor)
• Benefits of an SEO audit (44 examples of what benefits an SEO audit can bring to a business)
• How to migrate without losing traffic (a must-read if you are preparing for website migration)
• How To Detect & Fix Keyword Cannibalization (+ video)
• How To Audit Page Headings (+ video)
• How To Audit An XML Sitemap (+ video)

Latest SEO interviews

SEO Cash Flow #3: Client calls. Do we even need them?

In this video, together with Myriam Jessier, we dive into the world of meetings – the good, the bad, and the unnecessary. We share our experiences and discuss how to optimize and prioritize meetings for a more productive workflow. Join us as we uncover tips and tricks to help you regain control of your schedule and work-life balance!

“If you don’t understand why you’re doing it, don’t do it. ” Interview w/ Mark A Preston

In this video, I have a thought-provoking conversation with Mark A Preston – Straight-Talking SEO Trainer, Speaker & Advisor.

How to get started with an SEO site audit

Check my latest contribution to the Wix SEO Hub where I talked about how you can get started with an SEO audit.

Top SEO Tips 

And here are the SEO tips for you.

#1: URLs Excluded By Robots.txt Aren’t Removed Until URLs Are Individually Reprocessed

John Mueller recently provided clarification on the process of removal or exclusion requests made in a website’s robots.txt file. The requests are not immediately actioned by Google when a change is detected in the robots.txt file. Instead, Google processes the robots.txt file first, then reprocesses the specific URLs that are affected by the change before taking any action on the exclusion request.

#2: Google Might Not Fully Render A News Article Before Showing It In Search

Gary Illyes of Google mentioned that there are instances when Google may not completely render a page before displaying it in Google Search or News, depending on the content’s relevance and urgency. This does not mean that Google won’t eventually render the page fully, but in cases of breaking news, Google might need to show it in search results within minutes of publication and come back to render the page later for better understanding.

Videos to watch this week

You don’t want to miss any of these videos from other brilliant SEOs either. I know, some of them have info about ChatGPT and AI. LOL.

Bard, GPT-4, and Google – The SEO Weekly – Episode 59

In this week’s episode, Garrett Sussman covers more GPT-4, Bard’s release into the wild, and how the Verge games Google with a fake product review.

Unveiling the Secrets of AI, NLP, ChatGPT, and ML

An awesome deep dive into AI, NLP, ChatGPT, and ML with Britney Muller.

Barry Schwartz Start Your Own SEO Publisher Site

A great interview with Barry Schwartz on the SEO Video Show. You don’t want to miss this one.

Other articles & resources to read

And you need to allocate some time to read these articles from other SEOs. They are brilliant.

Countdown to GA4: 100 days to make the switch

Businesses should be preparing to transition from Google Analytics Universal Analytics (UA) to Google Analytics 4 (GA4), with only 100 days left until the official retirement of UA. Steve Ganem, Director of Product for Google Analytics, provides important insights into the benefits, challenges, and steps to ensure a smooth transition in a Q&A session.

SEO in 2013, 2023, and 2033 – The More Things Change… [presentation]

Slides from Barry Adams’ talk at Friends of Search 2023 where he looked back at the past 10 years of search and SEO, and made some predictions about where the industry is heading in the next decade.

How to Create Dynamic Schema With Google Tag Manager

This guide by Brian Gorman (Go Fish) will show you how to create a schema code template, insert variables into that template, replace those variables with information from the page, and add the schema code to any number of pages using Google Tag Manager.

Blending Search Console and internal data inside Looker Studio

Search Console provides data on website performance, which can be accessed on Looker Studio to build dashboards for monitoring and analyzing performance. By combining data sources, such as technical and business information, users can gain a better understanding of what contributes to their results, and Looker Studio’s data blending functionality enables the creation of charts, tables, and controls based on multiple sources, including Search Console.

SEO and Tech Resources by Crystal Carter

Some of the SEO industry’s most brilliant resources, tools, and communities have been created by women and non-binary folks. Along with driving innovation and growth, women are actively supporting one another to increase the presence of women in SEO, web development, and other STEM careers.

Do you really need tools to do SEO?

A great contribution to the Wix SEO Hub by Geoff Kennedy. While specialized tools are not necessarily needed for SEO, they can be helpful in optimizing page copy, adding internal links, and building backlinks more efficiently. However, tools can also be a distraction and may result in over-reliance. It is important to weigh the pros and cons and determine which tasks require a tool for technical analysis, and which can be accomplished through an understanding of SEO principles.

The elements of advanced site migrations for SEO

Another great Wix SEO Hub contribution (by Chris Green) with advanced stuff about migrations like content auditing, mapping keywords and content, 301 redirect mapping, tech SEO checks, and reporting and benchmarking.

Server-Side Rendering: The Pros & Cons To Consider For SEO

Server-side rendering is where your site’s content is rendered on the web server rather than the browser. Read about how the server-side process works, and its advantages and disadvantages. By Dan Taylor on SEJ.

How to Remove a Negative Google Review (This Works!)

Darren Shaw discusses the process of removing negative Google reviews, which is a common concern among business owners with Google Business Profiles. He highlights two methods of removal – the traditional approach of reporting the review by clicking on “…” and using Google’s dedicated form for reporting reviews. He provides a step-by-step guide for using the new tool and offers some tips on review reporting in the video.

People Are More Important Than Money, by Greg Gifford

Digital marketing agencies often neglect to prioritize their employees despite being unable to function without them. Greg Gifford argues that the commoditization of digital marketers has led to a lack of empathy and understanding from the top-down, and offers advice on how to shift one’s mindset to better prioritize employees.

13 Local Search Developments You Need to Know About from Q1 2023

The article introduces the continuation of the quarterly review series for local search, which has received a warm reception from readers. The author discusses the most interesting new developments in local search during the first quarter of 2023.

SEO Twitter nuggets

And before we end, here are a few Twitter nuggets for you.

Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.

If you are an inexperienced SEO, it is easy to make mistakes. And if you make mistakes, your website will not be as successful as it could be. Learn about five common mistakes made by inexperienced SEOs and how to …

Picture the scene… you’re working away, head down, when *ping* a client email drops into your inbox. And unfortunately, they’ve posed a somewhat tricky question that you’re not 100% sure how to answer.

In those situations, it’s easy to hand off the conversation to someone else and get back to work, particularly as a PR when the question looks too “SEOey” – and there’s no shame in that.

But why not learn how to confidently answer these questions – thereby improving your knowledge, allowing you to serve your clients better, and helping your colleagues. Win-win.

I recently ran a training session for the Screaming Frog PR Team on this topic, and the feedback was overwhelmingly positive. So, this article aims to share that experience with the wider industry, and acts as a cheat-sheet for all those awkward questions clients ask about link-building.

You know the ones.

By the end, you’ll hopefully have a better understanding of how link-building impacts a website’s organic performance, and be able to take a measured and thought-out approach to these questions as and when they arise.

However, we all know what SEO and Digital PR Twitter can be like. So, please take this as our first caveat – you may not agree with everything written here, and that’s okay. I’ve aimed to give a balanced overview of the context behind each answer and touch on different perspectives, so you can make your own mind up about what feels right.

I also recommend Senior members of your company discuss these topics with Junior team members to provide more context on why it may make sense to respond one way or another in each situation. It’s worth reviewing each question on a case-by-case basis as what works for some clients may not be appropriate for others.

Now that’s out the way, onto a bit of background…

How Does Link-Building Fit Into SEO?

Google’s algorithm uses hundreds of different factors to determine the organic search rankings.

At least one of these factors is relevant to backlinks, also known as inbound links, inlinks, or external links from other websites. Many years ago, Google introduced PageRank as a ranking factor, which outlined the concept that value (PageRank or, more colloquially, “link juice”) transfers from page to page via links, and the more PageRank a page has, the better.

The patent for PageRank expired in 2018, but the concept is still alive and well today, deep within the algorithm; Google has since transitioned to using terminology like “link value” and relate the impact of backlinks to “trust” and “authority” instead.

The general idea is that a backlink counts as a “vote” or recommendation for the linked page, and this forms a sort of trickle-down system. The more votes of confidence your page has, the more highly regarded it will be by search engines, and therefore the more likely it is to rank better. Links to a page will also help to increase the overall authority of a domain.

The concept of backlinks inferring trust and therefore transferring value has led to many website owners attempting to play the system by building links in bulk, typically through “black-hat SEO methods” like buying links or setting up interlinking Private Blog Networks (PBNs).

However, it’s become clear over the years that Google’s algorithm does not look at the overall number of incoming links as a ranking factor, but instead focuses more on the quality of these backlinks. In particular, are they coming from relevant and/or authoritative websites?

In addition to this, spokespeople from Google have suggested that backlinks are now a less significant ranking factor than they were in the past due to machine learning becoming more sophisticated, and therefore better at independently identifying high quality webpages.

Link-building is just one component of SEO success. Ensuring that content is high-quality and accurately answers user intent, and that your website is technically sound, is still highly important when wanting to rank well in organic search.

And now the real reason you’re here: how to answer those pesky questions.

Is Unlinked Coverage Worthless or Does It Have Value?

Whilst in an ideal world every piece of coverage would include a backlink, it rarely works out like that. But that doesn’t mean your hard-earned work is worthless, because unlinked coverage is still beneficial for raising brand awareness. This is vital as it typically takes seeing/hearing your brand name around seven times for someone to remember you.

Brand mentions can also lead to an increase in branded search. This means someone may read an article that mentions your client, and subsequently navigate to your clients’ website by typing the brand name into their preferred search-engine.

It’s difficult to say with certainty that your outreach and coverage was the cause of increased brand searches unless the queries also include something relevant to your article, but there’s every possibility that coverage on a national publication could lead to a clear uptake in branded search.

In 2014, Google filed a patent that mentioned “implied links”, which were defined as “a reference to a target resource E.G. a citation to the target resource, which is included in a source resource but is not an express link to the target resource” – this appears to be an over-complicated way of saying “brand mention”. Google is becoming increasingly good at “mapping” content together, so it’s entirely possible that these “implied links” help Google to connect a brand’s name with their website – and may even become more influential within the algorithm in the future.

With all this information, some people argue that unlinked coverage is of SEO value, but not in the same way as a genuine link.

If you’re working with a client who purely came to you for link-building, this isn’t an easy conversation to have. Whilst they might appreciate brand awareness, it isn’t what you’re being paid for; handle this with sensitivity by acknowledging their concerns and sharing alternative link-building strategies you could try going forwards to show you’re aligned with their needs.

What Are Followed Links and How Do You Identify Them?

By default, all backlinks are “followed”, meaning search engine crawlers use the link to travel to the linked page and potentially pass value to it, thereby making the link valuable from an SEO perspective.

However, publishers can assign attributes to links that may change this, as they give search engines instructions on how to interpret a link and what to do when their crawlers encounter it. The two you’re most likely to see are:

• rel=“nofollow” – Tells search engines not to count the value of the link within scoring (don’t pass value).

• rel=“sponsored” – Should be used to identify links created as part of advertising, sponsorships, etc. (anything paid for in some way) and passes no value. This helps to avoid brands with big marketing budgets dominating the search results.

If a link isn’t tagged with either of the above attributes, you can assume it is automatically “followed”. Google ignores rel=“follow” tags so these aren’t necessary, but some publishers still use them.

You can find out whether a link is followed by right-clicking on it and clicking “inspect” to view the page’s HTML code:

Alternatively, there’s a variety of extensions out there that can check link attributes automatically, or if you’re auditing links in bulk and a fan of our SEO Spider tool, check out our guide on how to audit backlinks using custom extraction and list mode.

Is There Value In “nofollow” Links?

There are conflicting viewpoints on this topic, mainly because Google have changed how they treat “nofollow”.

Historically, search engines created the “nofollow” tag to combat link spam and identify links that were paid for in some way, as well as so publishers could cite their sources without endorsing a particular website (E.G. linking to some statistics on a gambling website without endorsing the activity). For more information on how “nofollow” attributes should be used, check out Google’s latest guidance.

However, lots of websites started using this attribute for links that were not paid for, or identifying blanket “nofollow” tags to every external link. This is common on some media publications.

Speculatively, this probably happens for a variety of reasons. For example, some websites may be misguidedly trying to “hoard” link value in an effort to outrank their competitors. Alternatively, publishers may use blanket policies because it is a lower maintenance approach than checking individual links from a variety of contributors and monitoring how the linked domains change over time.

Due to the way nofollow is being used, Google now consider “nofollow” as a hint rather than a rule. This means that whilst a “nofollow” typically wouldn’t pass value, there may be times where Google does choose to consider the link as a “vote”, and follow it.

As with all backlinks, “nofollows” have the potential to drive immense value in terms of referral traffic. Users can click on these and land on your website, so getting links on websites relevant to your clients’ business and customers can result in increased web traffic, and potentially conversions, regardless of the link attribute.

It’s worth discussing as an agency how you want to report on the links you secure. From reporting on all links regardless of attribute, to making clients aware up front what proportion of your links are “nofollow”, or only reporting on followed links, there’s various different approaches you could take. Your approach may differ for individual clients, too.

What Are Syndicated Links and Do They Pass Value?

If coverage is syndicated, this means that all or part of it has been published across multiple other websites identically, sometimes even on the same IP address. If links are included in the original content, these links may also be syndicated onto other websites.

Google probably understands that content may appear on multiple sites for legitimate reasons. For example, a new product announcement will likely be very similar if not identical across several publications and platforms.

This content has not been created in order to manipulate the algorithm and get the same content ranked several times; it’s simply trying to get as many people to view the announcement as possible. At its core, this content has been created for users, not search engines – and that’s what’s important.

There is some debate as to how much value syndicated links really pass to the target page. In terms of referral traffic and brand awareness, the more links on relevant publications, the better.

However, syndicated links are likely to pass less value than an original piece of coverage does. Syndications from reputable sources like the Reach PLC network may offer some value, whilst syndications from low DA scraper sites will likely be ignored by search engines.

A good indicator of whether or not syndicated content is passing value is to check whether or not it’s indexed (whether or not it shows up in the organic search results). If the coverage is not being indexed in search engines, it may be a sign that it’s canonicalised*, low quality, or not unique enough. You can get a good idea whether a piece of coverage is indexed or not by doing a “site:[URL]” search.

If your sole aim with a campaign is to improve organic performance through link-building, then syndicated links may be of less value than those from original publications, particularly if they’re from spammy sites. However, if you’re running a PR and brand awareness campaign, or looking purely to increase website traffic from any/all sources, syndicated links can be very useful.

There’s been various experiments into the impact of syndicated links over the years and whether or not they pass value. Whilst these are certainly interesting, there’s no clear answer or guidance from Google on the topic, so it’s best to tread carefully.

To demonstrate through example, if you secured ten backlinks to your client’s site with a campaign, you may view these links in the following order of preference:

1. Completely separate original coverage from ten different websites.
2. A mixture of original coverage and some syndicated coverage.
3. Entirely syndicated coverage.
4. Entirely syndicated coverage which is canonicalised back to one URL.

Again, this is something we recommend discussing internally to ensure your entire team are on the same page.

*A canonical tag is put in the code of pages with duplicate or very similar content to show which one search engines should view as the “main” page i.e. which one to rank.

Should We Count Syndicated Coverage and Links In Our KPIs?

It’s worth counting and recording all coverage achieved for clients, whether syndicated or not. This gives you an overall view of the results obtained, and you can use these to tweak your approach in the future.

When reporting to clients, there’s a variety of approaches at your disposal.

You could choose not to stipulate specific types of links when setting KPIs, as you typically have no control over whether a link is followed, or whether a site will syndicate your work. But if you’d prefer to only report on certain types of links, such as only reporting followed links and original (non-syndicated) coverage, that approach is perfectly fine too.

As you undertake outreach, you should consider the possibility of syndication regardless of your approach to reporting. Bearing in mind that syndicated links are potentially less valuable than non-syndicated links, the best option is always to push to acquire as much original coverage as possible.

Think of syndicated links as the “cherry on top” rather than as being integral to supporting overall results. Achieving only syndicated coverage may be disappointing for some clients, as they may see it as a single piece of coverage just duplicated across multiple sites. On the other hand, some clients may have no issue with syndicated coverage, especially when it’s on relevant websites.

A good way to sense-check this is to think about whether real people are likely to read the syndicated coverage, and whether it sits on a relevant and/or high authority site – this is where the value lies.

And as long you’re consistent internally and not intentionally misleading people, you should be alright.

What Is Anchor Text and How Should It Be Used During Outreach?

Anchor text is the visible words or numbers representing a hyperlink. Search engines (and users) view this as a strong indicator of what the linked page is about, and it can impact how well the page ranks for associated keywords.

Historically, an emphasis on high-value keywords was advantageous; Google has since devalued this as a ranking factor and it’s now important to have a “natural” and varied anchor text profile.

Excessive keyword-heavy anchor text is a clear signal of over-optimisation – this could have no impact, but in worst-case scenarios could result in penalisation; Google’s latest guidance on how to write good anchor text explicitly recommends avoiding keyword stuffing. A varied approach avoids this risk.

Within outreach, it’s best to carefully consider the best anchor text for each situation. Typically, using anchor text that is relevant to topic in question is a safe bet, as a project using solely commercial anchor text risks building lots of keyword-heavy backlinks in a short period of time, which could be an issue.

Your aim should be to improve your client’s backlink profile in the most “natural” way possible, and PRs and SEOs can work together to ensure content is outreached with a variety of relevant anchor text. But ultimately, a backlink’s anchor text is typically out of your control as journalists and publications may tweak the copy you’ve provided, so don’t spend too long worrying about this.

What Are Deep Links, Why Are They Useful, and How Do We Get Them?

Deep links are backlinks to pages with specific content “deeper” into a website i.e. not the homepage.​

From a business or user perspective, the two main reasons for using deeper links are:​

• To send users directly to commercial/lead-gen landing pages (where they can input information, sign-up for something, or buy something).​
• To send users to a page that gives more information about a relevant topic.

As mentioned earlier, backlinks are one of Google’s many ranking factors; the more relevant and high-quality links your website has, the better chance you have of ranking highly in the organic search results (providing your content is good-quality, the site is technically sound, etc.).

So, transfer of value from page to page is great, as it helps out less prominent pages. But if we can send the most value straight to a key commercial page, that’s even better, because it’ll give that page’s performance a bigger boost.

Some ways to secure deep links are:

• Link to your client’s prior research when relevant E.G. “One study suggests…”​.
• Link to relevant commercial pages on the brand name or relevant terms – speak to the SEOs responsible for the account for help identifying the most appropriate page and anchor text, but avoid coming across as too much of an advertorial piece.
• Make the link integral to the context of the sentence  so it’s less likely to be removed​ – you could do this by including links to resources like downloadable templates that mean the sentence probably wouldn’t make sense without the link.

For more information, check out our in-depth guide to building deep links.

Closing Thoughts

And there we have it, all questions answered and ready to go.

Feel free to adapt these to suit your approach to each topic or cherry-pick parts of the answers exactly as written next time one of these questions arises.

Remember to review each scenario on a case-by-case basis and make sure that your answers align with your agency’s approach and your clients’ priorities. Ensuring the PR and SEO Teams actively work together rather than simply existing alongside each other is the best way for clients to get the most value from both teams’ work.

The post How to Approach Awkward Link-building Questions: An SEO Guide for PRs appeared first on Screaming Frog.

The post 2023 Best Android App Design Award appeared first on Sataware Top Mobile App development company in Minneapolis, MN.

According to a report published by Grand View Research, the global AI in the mobile app market size is predicted to reach USD 1811.75 billion by 2030, boosting at a CAGR of 37.3% from 2023 to 2030. It shows the increasing adoption of AI technology in mobile app development.

In this blog post, we delve into the role of artificial intelligence or benefits in mobile app development and explore how its integration can take your apps to the next level. So buckle up and learn how AI can transform your mobile app game!

Importance of AI in Mobile App Development

Artificial Intelligence (AI) has become a game-changer in mobile app development. Here we will examine the significance of AI in mobile app development and how it helps developers and users.

Enhanced Efficiency 

AI-powered mobile apps can automate repetitive tasks, such as data entry and analysis, allowing developers to focus on more complex and creative tasks. It, in turn, leads to quicker mobile app development and fewer development costs.

Enhanced User Experience 

Artificial intelligence (AI) has played a considerable role in improving the user experience of mobile apps. AI-powered mobile apps can analyze user data to provide personalized recommendations, predict user behavior, and provide real-time feedback. It, in turn, leads to boosted user engagement, retention, and customer loyalty.

Increased Accuracy 

AI-powered mobile apps can accurately analyze large amounts of data and provide insights humans might miss. It, in turn, leads to more accurate predictions and better decision-making.

Competitive Advantage 

AI-powered mobile apps can provide a competitive advantage to businesses by offering users unique features and personalized experiences. This, in turn, guides to improved market share and revenue.

Better Security 

AI-powered mobile apps can detect and prevent security threats like fraud, malware, and phishing attacks. It, in turn, leads to increased security and trust among users.

AI has become an essential tool in mobile app development. It offers numerous benefits, including enhanced user experience, efficiency, accuracy, safety, and competitive advantage. As a business owner or app developer in mobile app development, it is essential to understand the importance of Artificial intelligence (AI) and how it can be integrated into the app development process.

AI Techniques Used in Mobile App Development

Artificial Intelligence (AI) has allowed app developers to build more ingenious and intuitive mobile apps. Here we will examine some AI methods used in mobile app development.

Machine Learning (ML)

Machine learning is a subset of AI that applies training algorithms to learn from data and make predictions or decisions. In mobile app development, machine learning can be used for miscellaneous tasks, such as natural language processing, image recognition, and recommendation systems.

Robotics Process Automation (RPA) 

Robotics Process Automation is an AI technique that uses robots to automate repetitive tasks, such as research and data entry. Robotics Process Automation can automate debugging, testing, and deployment tasks in mobile app development.

Natural Language Processing (NLP)

NLP is an AI technique that allows computers to understand and interpret human language. In mobile app development, Natural Language Processing can be used for speech recognition, language translation, and chatbots.

Predictive Analytics 

Predictive analytics is an AI technique that uses algorithms to predict and analyze forthcoming events or behavior data. In mobile app development, predictive analytics can indicate user behavior, recommend products or services, and forecast market trends.

Computer Vision 

Computer vision is an AI technique that allows computers to understand and interpret visual information. In mobile app development, computer vision can be used for facial recognition, object detection, and augmented reality tasks.

Artificial Intelligence (AI) techniques have revolutionized the world of mobile app development. Natural Language Processing, Machine learning, computer vision, predictive analytics, and Robotics Process Automation are some examples of AI approaches that app developers can use to build more creative and intuitive mobile apps.

Best Practices for Using AI in Mobile App Development

Here are some best practices for using AI in mobile app development.

︎ Identify the Problem to be Solved 

Before incorporating AI into a mobile app, developers should identify the specific problem or task that AI will address. It could be anything from improving the user experience to automating repetitive tasks.

︎ Choose the Right AI Technique 

Developers can use several AI techniques in mobile app development, such as machine learning, natural language processing, and computer vision. Choosing the correct technique is essential based on problem-solving and the type of data involved.

︎ Collect and Prepare Data 

AI depends on data to make authentic predictions and decisions. Therefore, developers should collect and prepare relevant and precise data for the problem being solved.

︎ Ensure Data Privacy and Security 

When collecting and using data, developers must protect user privacy and security. It includes complying with data privacy laws and implementing security measures to prevent data breaches.

︎ Test and Refine 

AI-powered mobile apps require extensive testing to ensure accuracy and reliability. Developers should conduct thorough testing and use user feedback to refine the AI algorithms and improve the user experience.

︎ Continuously Monitor and Improve 

Once the AI-powered mobile app is launched, developers should continuously monitor its performance and make improvements as necessary. It includes analyzing user feedback, monitoring data accuracy, and addressing security vulnerabilities.

Using AI in mobile app development requires careful planning and consideration. Developers should identify the problem to be solved, choose the right AI technique, collect and prepare data, ensure data privacy and security, test and refine, and continuously monitor and improve. By following these best practices – developers can build innovative, more intuitive mobile apps that provide a better user experience.

Challenges of AI in Mobile App Development

Artificial Intelligence (AI) has become a powerful tool in mobile app development but it is challenging. Here are some of the challenges of AI in mobile app development.

Data Quality and Quantity 

AI algorithms rely on high-quality data to make accurate predictions and decisions. However, obtaining such data can be challenging, especially when dealing with sensitive user data.

Algorithm Bias 

AI algorithms are only as impartial as the data they are prepared on. If the data used to introduce an algorithm is biased, the algorithm will also be limited, potentially leading to unfair or discriminatory outcomes.

Integration with Legacy Systems 

Integrating AI into existing mobile app systems can be a challenge, mainly when dealing with legacy systems that may need to be designed to support AI functionality.

User Adoption 

Introducing AI-powered features into a mobile app can be a double-edged sword. While some users may appreciate the added functionality, others may be wary of the app’s use of their data and the potential for errors or bias in the AI algorithms.

Security and Privacy 

Mobile apps that rely on AI algorithms require collecting and storing large amounts of sensitive user data. Ensuring the security and privacy of this data is essential to prevent data breaches and maintain user trust.

Cost and Expertise 

Implementing AI in mobile app development can require specialized expertise and resources. It can challenge smaller development teams or companies with limited budgets.

Incorporating Artificial Intelligence into mobile app development has several challenges, such as data quality and quantity, algorithm bias, integration with legacy systems, user adoption, security and privacy, and cost and expertise. Developers must know these challenges and take steps to mitigate their impact. By doing so, developers can build more effective and efficient mobile apps that leverage the power of AI.

Future of AI in Mobile App Development

Artificial Intelligence (AI) has already made significant contributions to mobile app development and is poised to become an even more important technology in the future. Here we will explore the future of Artificial Intelligence in mobile app development.

Personalization 

Artificial Intelligence-powered mobile apps will become increasingly personalized, delivering users customized experiences tailored to their preferences and behaviors. It could include personalized recommendations, alerts, and notifications based on the user’s usage patterns.

Voice and Natural Language Processing 

Voice and natural language processing are rapidly enhancing, making it more comfortable for users to interact with mobile apps using voice commands or natural language. Artificial Intelligence powered mobile apps will become even more conversational, delivering a more intuitive and natural user experience.

Augmented Reality 

Artificial Intelligence-powered mobile apps will increasingly include augmented Reality (AR) technology, delivering users immersive and interactive experiences. It could include Artificial Intelligence powered shopping experiences, virtual try-on capabilities, and more.

Predictive Analytics 

Artificial Intelligence powered predictive analytics will become more sophisticated, allowing mobile apps to provide more authentic and trustworthy predictions and insights. It could include predicting user behavior, anticipating market trends, and more.

Advanced Automation 

Artificial Intelligence-powered mobile apps will become more automatic, reducing the requirement for manual intervention and improving efficiency. It could include automating routine tasks, such as scheduling or data entry, and automatically responding to user queries.

Enhanced Security and Privacy 

Artificial Intelligence powered mobile apps will become more secure and privacy-focused, providing users greater control over their data and protecting them against security threats. It could include using Artificial Intelligence powered encryption and authentication technology to secure user data.

The future of Artificial Intelligence in mobile app development looks glowing, with personalization, voice and natural language processing, augmented reality, predictive analytics, advanced Automation, and improved security and privacy at the forefront. Developers will have even more tools to build innovative and trending mobile apps as Artificial Intelligence technology evolves and improves.

FAQs

Q1: What is artificial intelligence?

Ans: Artificial intelligence (AI) is a computer science component that makes intelligent agents and systems that can reason, learn, and act autonomously. Artificial intelligence research deals with how to make computers that are qualified for intelligent behavior.

Q2: What role does artificial intelligence play in mobile app development?

Ans: Artificial intelligence can be used in mobile app development in several ways, including analysis, user interface design, data mining, and predictive analytics. For example, it can be used to design more user-friendly interfaces by considering how users interact with apps. Artificial intelligence can also mine data from app usage patterns to enhance app design and functionality. Yet, to predict forthcoming app trends and user behaviors.

Q3: What are some challenges of using AI in mobile app development? 

Ans: Some challenges of using Artificial intelligence in mobile app development include obtaining high-quality data, integrating Artificial intelligence, ensuring algorithm bias into legacy systems, and maintaining user confidence and privacy.

Q4: Is AI technology accessible to small businesses and startups? 

Ans: Yes, Artificial intelligence technology is evolving to be more available to small businesses and startups. Many Artificial intelligence tools and platforms authorize even small development teams to integrate Artificial intelligence functionality into their mobile apps.

Q5: Is AI technology replacing human developers in mobile app development? 

Ans: No, Artificial intelligence technology is not replacing human developers in mobile app development. While Artificial intelligence can automate routine tasks and provide insights, it needs human expertise and input to make effective, user-friendly mobile apps.

Conclusion

Artificial Intelligence is quickly becoming an essential component of mobile app development, and the significance of the future of mobile apps must be balanced. It has revolutionized how we build and use our mobile apps, making them more efficient, smarter, and faster. With Artificial Intelligence-based tools such as machine learning, natural language processing, and deep learning, app developers can build revolutionary mobile applications that can learn from user behavior, respond fast to user input, process large amounts of data in real-time, and deliver users with a smooth experience across multiple platforms. The possibilities of artificial intelligence technology in mobile app development are nearly endless – it is up to us to find ways to harness it to continue making better experiences for our customers.

The post Artificial Intelligence in Mobile App Development – Importance, Challenges and Future appeared first on Richestsoft.

With the ever-growing popularity of smartphones and tablets, businesses are increasingly looking to develop mobile apps to tap into this market. However, traditional native app development can be costly and time-consuming, often requiring separate teams for each platform.

Hybrid mobile apps offer a more cost-effective and efficient solution. It can be built using web technologies such as HTML, CSS, and JavaScript and deployed across multiple platforms. In addition, hybrid apps are easier to maintain than native apps, as there is only one codebase to update.

There are many advantages to developing hybrid mobile apps, which is why we believe they will dominate the market.

Benefits of Hybrid Mobile App Development

The use of hybrid mobile apps is rising as developers look for ways to create cross-platform compatible apps that can be deployed in multiple app stores. There are many benefits to developing hybrid mobile apps, including the following:

1. Increased reach – By deploying your app to multiple app stores, you can reach a wider audience than if you were to develop a native app for just one platform.

2. Cost-effective – Developing a hybrid app is usually more cost-effective than developing separate native apps for each platform.

3. Faster development time – Since you are only developing one codebase, developing a hybrid app is usually faster than developing multiple native apps.

4. Easier maintenance – Since you only have to maintain one codebase, it is easier to keep your hybrid app up-to-date than it would support multiple native apps.

Impact of Hybrid Mobile App Development on User Experience

The hybrid app market is growing promptly and is supposed to dominate the mobile app market in the coming years. There are several reasons for this:

1. Hybrid apps offer a better user experience than native apps. They are faster and more responsive and used offline.

2. Hybrid apps are more affordable to develop than native apps. It can be originated using web technologies such as HTML, CSS, and JavaScript, less expensive than native development languages such as Objective-C and Java.

3. Hybrid apps are more cross-platform than native apps.

They can be published to multiple app stores and run on various devices. Finally, hybrid apps have access to more features than native apps. For example, they can use the device’s camera, GPS, and push notifications.

Why is a Hybrid App More Demanding than Native Mobile App?

A hybrid app is a trending approach that is here to stay for a long time. Software developers from all industries are fulfilling customer needs with earlier versions of the hybrid app. In the next few years, hybrid app technology will dominate the mobile phone market.

1. It is compatible with all platforms.

2. More cost-effective as compared to the other platforms.

3. It can be integrated with web-based services.

4. Improve access to dynamic content through an embedded browser.

The Future of Hybrid Mobile App Development in 2023

The hybrid app is the future in 2023 because it will allow for a more seamless user experience between devices and platforms. It will also be more cost-effective to develop and maintain than native apps. Hybrid apps are already beginning to dominate the market and are expected to continue in the coming years.

There are many reasons why hybrid apps are becoming more popular and will continue to dominate the market in 2023. 

Great user experience:- One reason is that they offer a great user experience. Hybrid apps allow users to access native features and functionality while providing a consistent look and feel across all devices.

Cost-effective:- Another reason hybrid apps are so popular is that they offer businesses a cost-effective way to develop and deploy mobile applications. With hybrid apps, firms can reuse existing code and infrastructure, which saves time and money.

Conversational interfaces:- One of the biggest trends in mobile apps is the move toward – conversational interfaces. It is driven by the rise of voice-based assistants like Siri, Alexa, and Google Assistant. By 2025, it is estimated that nearly 60% of all searches will be delivered via voice. As a result, businesses need to consider how they can integrate voice search into their hybrid mobile apps. It will ensure a good user experience and stay ahead of the competition.

Augmented Reality (AR):- Another big trend is the rise of Augmented Reality (AR). This technology is becoming increasingly popular and accessible, thanks to smartphones like the iPhone X and Samsung Galaxy S9, which have AR capabilities built-in. In 2023, we can expect more businesses to incorporate AR into their hybrid mobile apps to enhance the user experience.

Serverless architectures:- Next, “serverless” architectures are becoming more and more popular. It means that instead of running a traditional server infrastructure, businesses are using cloud services like AWS Lambda or Azure Functions to run their app code. It has numerous benefits, including reduced costs and improved scalability.

More secure:- Finally, hybrid apps are more secure than native apps. This app code is not stored on the device, so it cannot be tampered with or hacked. Additionally, hybrid apps can take advantage of security features the underlying operating system provides, such as data encryption and sandboxing.

Advantages and Disadvantages of Hybrid Apps

Hybrid apps include a variety of advantages as well as disadvantages. 

Some advantages include the ability to develop multiple platforms with one codebase, the low development cost, and the increased speed to market. However, some disadvantages are – the potential for decreased performance, difficulty in accessing native device features, and lack of support for some older devices.

When deciding if a hybrid app is right for your business, carefully weigh the pros and cons. If you need a fast, cost-effective solution that supports a wide range of devices, a hybrid app may be the right choice.

However, if performance is critical or you need to access native device features, you may want to consider a native app instead.

Challenges Faced by Developers in Hybrid Mobile App Development

One of the key challenges developers face when developing hybrid apps is ensuring that the app performs well across all devices and platforms. It can be difficult, as each device and platform has unique capabilities and limitations.

Developers must also ensure the app can connect to the appropriate back-end services and data sources. It can be a challenge, as there are a variety of different technologies that must be supported.

Finally, developers must also consider the issue of security when developing hybrid apps. It is because hybrid apps often use web view components, which can introduce potential security risks.

Tips for Successful Hybrid App Development in 2023

As hybrid mobile app development becomes more popular, there are a few key things to keep in mind to be successful.

Focus on the user experience. First, focus on the user experience. Users should have no trouble navigating your app and finding the required data. It means having a well-designed interface that is consistent across all devices.

The app is responsive:– Second, ensure your app is responsive. With so many people using different devices and screen sizes, your app must look great on all of them. It includes making sure it loads quickly and does not crash.

Use the latest technology:– Third, take advantage of the current technology. Hybrid apps allow you to use the latest web technologies like HTML5 and CSS3. It gives you an edge over traditional native apps, which are often behind the times when it comes to technology.

Marketing:- Finally, do not forget about marketing. Even the best apps will fail if no one knows about them. Ensure you promote your app through social media, online ads, and word of mouth.

By following these tips, you will be well on your way to developing successful hybrid mobile apps in 2023!

FAQs

Q1: In what ways can businesses benefit from using hybrid mobile apps over other types of applications?

Ans: Hybrid mobile apps offer a range of advantages for businesses. By using a hybrid app, businesses benefit from the speed of development and scalability compared to traditional native apps. Additionally, hybrid apps offer reduced costs through code reuse and portability across multiple platforms, meaning that businesses can save money on development costs. Furthermore, hybrid apps can be disposed of quickly and easily, making launching new features or updates easy. Lastly, they are highly secure due to the usage of web technologies with enterprise-grade security protocols like OAuth 2.0 or OpenID Connect. 

Q2: How do hybrid apps offer cost savings compared to building native apps for multiple platforms?

Ans: Hybrid apps offer the ability to build just one app and have it run across multiple platforms. It reduces the cost of developing native applications for each platform and can save businesses time and money. Additionally, hybrid apps often require less maintenance since updates are applied universally across all platforms whenever a change occurs. It eliminates the need to maintain multiple codebases, saving businesses time and money.

Q3. Can you provide examples of successful companies implementing hybrid mobile app solutions in their operations?

Ans: Definitely! Companies like Twitter, Uber, Instagram, and Airbnb have all implemented hybrid mobile app solutions to streamline operations and create more user-friendly applications. These companies have seen great success from utilizing a hybrid mobile app approach. It eliminates the need to develop separate mobile apps for iOS and Android, which can be time-consuming and costly.

Q4: How does the popularity of smartphones and tablets factor into the growth of the hybrid mobile app market?

Ans: The growing popularity of smartphones and tablets has rapidly expanded the hybrid mobile app market. With more consumers using these devices, businesses can reach a wider audience, enabling them to market their apps more effectively. As a result, many companies can tap into larger customer bases and develop successful hybrid apps. Furthermore, the ubiquitous nature of these devices has enabled businesses to create engaging experiences that provide users with easy access to their products or service, contributing to the growth of the hybrid mobile app market.

Q5: What steps should a business take when developing a hybrid mobile app for its customers or employees?

Ans: Developing a hybrid mobile app is no small feat but can pay off in the long run. The first step for any business should be to research and understand the best practices for developing such an app. Once you go through the basics of a hybrid mobile app, you should consider your specific needs and goals for the project. If a hybrid approach fits your requirements, look into different frameworks and technologies to determine the best fit for your project. Last, test thoroughly before launching the application and commit to regular updates after launch. It will ensure that users have a great experience with your app!

Conclusion

Hybrid mobile apps are a great way to get the best of both worlds regarding mobile development. They offer a cost-effective, time-saving solution that allows you to access your app on multiple platforms and devices with minimal effort. With this in mind, there is no doubt that hybrid mobile app development will dominate the market in 2023 and beyond. As technology continues to evolve and become more accessible, we can expect even more exciting evolution with hybrid mobile applications – so keep an eye out for what is happening in the coming years!

The post How Hybrid Mobile App Development Will Dominate the Market in 2023 appeared first on Richestsoft.

Artykuł Mobile app or browser-responsive website — which one to choose? pochodzi z serwisu iCEA Group.

Artykuł What are pop-ups in marketing? pochodzi z serwisu iCEA Group.

We’e previously showed you how to open Brave browser in private mode by default. In this post, we are going to explore how to launch Chrome in Incognito mode by default. The steps are a bit different for Windows and Mac users, so follow the instructions of your specific OS.

Windows Users

Step 1

First, locate where Google Chrome is stored in your Windows. It should be right inside: Program Files > Google > Chrome > Application.

Step 2

Right-click on Chrome, then select “Show more options”.

Step 3

Select “Create shortcut”, then follow by “Yes” to create a Chrome shortcut on your Desktop.

Step 4

Right-click on created Chrome shortcut on your Desktop and select "Properties".

Step 5

In the Properties dialogue box, look inside “Target:”. Go to the end of the line, add a space, follow by “-incognito” (without quotes), then hit “OK”.

Basically, we are replacing the default path:

"C:\Program Files\Google\Chrome\Application\chrome.exe"

with the following path:

"C:\Program Files\Google\Chrome\Application\chrome.exe" -incognito

Step 6

It should now be done. Double-click the Chrome shortcut, and if it opens up a Chrome browser in Incognito mode, that means the shortcut works.

Drag the shortcut down to the Taskbar so it opens up an Incognito-mode Chrome every time you click on it.

Mac Users

Step 1

Launch Spotlight, search for Script Editor. and launch it.

Step 2

Select “New Document” and paste the following codes inside.

do shell script "open -a /Applications/Google\\ Chrome.app --args --incognito"

Then save the file by going to File > Save, or hit Command + S.

Select “Desktop” for “Where:”, “Application” for “File Format:” and then hit the "Save" button. This will create an executable file that opens up Chrome Browser in Incognito mode.

Step 3

Give the executable file a test. Double-click it, and it should open Chrome in Incognito mode.

Step 4

We are basically done here, but let’s take an extra step to make it a little nicer. Let’s give the executable file a Chrome icon and then add it to the Dock.

Launch Finder, look for the original Google Chrome app on your Mac, then right-click, and select “Get Info”.

Next, also “Get Info” on the executable file you just created and the two dialogue boxes side by side.

Left-click once on the Chrome logo, do a Command + C to copy the logo, click the executable file’s logo and do a Command + V. This will give the executable file a nice-looking Chrome logo.

Finally, add it to your Dock.

The post How to Launch Chrome in Incognito Mode by Default appeared first on Hongkiat.

What changed. Google is now reporting on more URLs because of a change in a new origin group, this may result in a bunch of URLs that were previously not reported on, to now be shown in this report. This change happened on March 27, 2023.

What Google wrote. Here is what Google posted in the data anomalies:

You may see a change in the number of URLs in your Core Web Vitals report. This is because more URLs are now being reported on due to a new origin group that contains data for URLs that previously fell below the data threshold. Learn more about URL groups.

What it looks like. Here is a screenshot of the label added to the core web vitals report in Google Search Console:

Why we care. A lot of SEOs work on core web vitals and this report update may impact some of the numbers and scores going forward. So you may find new opportunities to work on new URLs and improve the overall user experience of your pages.

Core web vitals are not a major Google search ranking factor, so generally small improvements with core web vital metrics do not translate to better rankings. But it is something one can and probably should focus on because it helps improve the overall user experience of your site.

The post Core Web Vitals report within Google Search Console updated appeared first on Search Engine Land.

When this happens, it can be tough when you’ve noticed a drop in rankings and traffic, but there’s nothing wrong with your site. 

Core algorithm updates are one such update where this can happen. 

Google’s advice? Do nothing. 

Google says if a core update has impacted your site, you “don’t have anything wrong to fix.”

“There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.”

Confused? Let’s look closer at core updates, and then I’ll share some ways to improve your site so it will not just survive an update – but maybe even thrive.

What’s really happening with core updates?

So you can’t “fix” a core update. Then why did you lose rankings and traffic? 

Good question with an easy answer – your competition was the least imperfect. 

What I mean by least imperfect is that we can’t know the countless signals in Google’s algorithm. So we will never be perfect in SEO. 

But we do have best practices. 

Those who do their best to optimize their website and are better at being least imperfect from their competition will be awarded. 

And that means better rankings than the competition in the search results. 

So what about these core updates – how do they work? 

Assume for a moment your competition did some things well, and so did you – basically, everyone did things right and nothing wrong. 

But perhaps the algorithm update grouped some variables synergistically, or maybe the weighted averages shifted or classes of sites (informational versus navigational) were rewarded with a meatier weight in the algorithm. 

You still did nothing wrong.

And maybe your competition put their SEO efforts and emphasis on the rewarded variables, so they became “least imperfect” in that algorithm update. 

You did everything right, but other sites did the right things “righter.”

So how do you become least imperfect and get your rankings back?

Since the issue is not a penalty, we can ignore much of the Google penalty advice (for example, bad links). 

Instead, we’ll focus on the positive things you can do to improve your website.

How to improve your site and thrive during core updates

Let's look next at four ways to improve your site, so you can better weather core updates:

• Make the content better.
• Silo your site.
• Validate your internal links.
• Get an SEO audit.

Make the content better

Even though Google says there's nothing to do after a core update, they often advise to focus on website content if you want to improve a website:

Google also says this in its help file on core algorithm updates: 

"… we understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you're offering the best content you can. That's what our algorithms seek to reward."

So here are some general questions to consider when reviewing your website content:

• Does the website seem trustworthy? We need "curb appeal" trust. Your site must be modern with fresh content and offer a good user experience. Add testimonials, client logos, and statistics on pages with significant bounce rates. This is not just reserved for About Us pages. A visitor needs to trust your business.
• Is the content from an expert or enthusiast who knows the topic well? You should answer visitors' needs with correct information exceeding other sites' depth. Do not just tell the truth, but also explain why. Demonstrate wisdom, not just knowledge.

That's just for starters.

Take a deep dive into your webpages, and consider some of the things that make a webpage a high-quality resource, including:

• Experience, expertise, authoritativeness and trustworthiness (E-E-A-T).
• Journalistic integrity – answering the "who, what, where, when, why and how" of a topic better than the competition, citing sources and fact-checking. 
• Content optimization, including a long list of ways to make the page better and more relevant.
• Technical SEO that focuses on bettering the user experience.
• The use of original data, charts, images, research and opinionated analysis.
• Searchable keywords that hook visitors in the page title and headers. 
• Clarifying ambiguous terms and meanings with definitions or schema. 
• Shareable content – would you brag about it, and would your visitors voluntarily link to it?
• SEO siloing for subject relevance, authority and a better user experience. 

Google provides a list of content-related questions in its help file on core updates. 

Silo the site

How you organize the content on a website is almost as important as content quality. 

SEO siloing is a technique I invented in 2000 that groups like-content together based on how people search. 

In addition, it sets a website up to be an authority and expert on a subject matter by providing complete answers through multiple pages of quality content on a topic.

This helps to create relevance. 

Relevance helps the search engine understand that a website is the best for a query. 

SEO siloing also supports the navigation of a site, making it easy for both search engines and website visitors to find content. 

If you're unfamiliar with the concept of siloing, let me illustrate. 

The image below shows how you might group categories of topics for a power tools site that sells cordless power tools, electric power tools and gas-powered tools.

In this example, the site has one major theme (power tools), and it is supported by three major categories: cordless power tools, electric power tools and gas-powered tools. Within each category, there are subcategories. 

Having rich content in each silo that's organized in this way does a couple of things:

• Creates a good user experience because the content is easy to find and browse. This can result in more time on the website.
• Helps search engines determine relevance, which better positions the site for ranking for its keywords.

Google believes this a good strategy, too:

"The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site."

– Google, Search Engine Optimization (SEO) Starter Guide

In short: Siloing is a tried-and-true, evergreen SEO strategy that, when implemented as part of an SEO program, can help create a quality website that can withstand core updates.  

Manage internal links

Your internal link strategy can impact SEO and can:

• Help people find content on your website.
• Communicate to search engines what your website is about.
• Enable search engines to discover more pages on your website.
• Pass link equity from one webpage to another within your site.

Siloing is a form of linking together internal pages, but other types of internal links matter. 

Examples of internal links include the main navigation, footer links, contextual links and related content links.

Linking from a blog is obvious, but remember that while you add pages to the site, they all need to be considered as part of the linking strategy. 

Some internal linking best practices you might consider include: 

• Auditing the site's link structure, looking for broken links, links that are not important, pages without links, nofollow issues, etc.  
• Establishing click depth, ensuring it is easy to get to pages on the site (generally, around three clicks to get to important pages from the homepage).
• Only linking to important pages from your homepage, usually the main landing pages of the silos.
• Using breadcrumb links.
• Using anchor text strategically when linking to other pages in the site, usually the destination page's main keywords/topic as the anchor text. 
• Having an HTML sitemap and an XML sitemap.
• Managing 404s.

Get an SEO audit

SEO is not just about having a great website. It's about beating the competition in the search results. 

An SEO audit can help you create a strategy for doing as good or better than the competition. 

Remember, though, that many SEO audits are focused only on repair. 

Repair-based SEO audits are so popular because there is such a huge need for most sites to be fixed;. It is easy for an SEO agency or consultant to wander through a site and find things that need repair.

So you repair a site, and you are rewarded for it. 

But suddenly, you see a shift in the reward process (like a core update), and you need to do the right things better than the others – you need to be least imperfect. 

This is why you want the audit that makes you more competitive so that you can better weather core updates and other necessary repairs.

Be more confident during core updates

There are no guarantees that a core update won't shake things up for any website, but you can prepare.

Remember: Those who do their best to optimize their website and are better at being least imperfect from their competition will be awarded. 

Implementing SEO strategies that are proven to improve website quality for visitors and search engines is the first line of defense. 

The post How to survive a Google core update and come out on top appeared first on Search Engine Land.

Much has been written about using AI to improve advertising performance through audience targeting or bid optimization. But another massive shift we’re seeing is AI’s impact on creative requirements for digital campaigns.

In the early 2000s, digital ad campaigns primarily consisted of banner ads in standard IAB sizes built for desktops.

In the 2010s, mobile device usage skyrocketed, and more mobile-friendly sizes were added.

And then, social media and video ad formats were introduced, making the digital landscape more complex for creative teams but still manageable with the “old method” of a single brief yielding multiple ad variations. 

But this new age of machine learning should cause all advertisers to pause and rethink their creative process.  

Rule 1: One-to-one marketing

A commonly overlooked portion of machine learning is that the algorithm will serve the best creative for that particular user based on the information that it has. 

We no longer have to predetermine where someone is in their purchase cycle. 

But we must give machine learning all the assets to serve the best ad for that user at any given time. 

Tactic: Design creative for the specific funnel/audience 

Creative teams should design creative to reach every step of the purchase journey. 

For example, providing separate explainer videos, product benefit videos, testimonial videos, static ads with strong offers, and head-to-head comparisons will give the algorithm enough to address each stage of the funnel. 

Marketers can use explainer videos at the top of the funnel to reach users who need to become more familiar with your brand. 

Specific product benefit videos, testimonials or social proof can be used in the mid-funnel to address the needs of familiar users and those not ready to buy. 

And finally, incentives/offers and head-to-head comparisons would be served to those prepared to buy.

Rule 2: Feed the machine

Machine learning algorithms need lots of inputs to do their job. 

Typically, marketers talk about feeding the machine in terms of data. But we need to feed the machine with creative, too. This creates a massive problem for lean creative teams or those with lean creative budgets. 

There is no such thing as too much creative. Today’s advertiser needs creative to address multiple:

• Channels.
• Ad formats.
• Aspect ratios.
• Stages of the funnel.
• Asset types.
• Calls to action.

And every variation in between. 

Tactic: Make use of all aspect ratios

For maximum creative “portability,” create the following:

• 1:1 and 9:16 for static ads.
• 1:1, 4:5 and 16:9 for video ads. 

Tactic: Vary your ad formats 

Go beyond just testing static vs. video.

Test different types of each, including:

• Brand videos.
• Product-focused videos.
• Subtle motion.
• Text overlays on images.
• User-generated content.
• HTML5.
• Static.
• Animated.
• And more.

Rule 3: Account for short attention spans

Attention spans have gotten considerably shorter over time.

We're seeing the strongest performance results these days from six-second ads.

Six seconds! 

So while we have all these options to get our creative in front of the right people at the right time, we only have a few seconds to ensure our creative is impactful. 

Tactic: Design creative for short attention spans

Everyone loves a good story. But today's attention spans push creative teams to think differently about their video creative.

Some guidelines to follow:

• Add six-second ads to the mix (in addition to 15 and 30 seconds).
• Move your story arc forward to capture attention within 5 seconds.
• Highlight your logo within 3 seconds.
• Include a call to action within 5 seconds.

Rule 4: Not just tests, actionable tests

Another excellent benefit of machine learning is marketers' ability to test and adjust creative on the fly quickly. 

While an A/B test might be challenging inside the platform, algorithms are great at testing minor creative differences like text overlays, color schemes, messaging variations, etc. 

Tactic: Formalize creative A/B tests for major shifts

A/B tests should still be used in cases where statistical significance is needed to determine major creative or format superiority. 

Some examples might be specific incentives, brand positioning, video cuts, etc. 

Redesigning the creative process

This new era of creative proliferation calls for brands to rethink their design process. Creative teams must be more scalable to design unique ads for every channel, ad format, funnel stage, and asset type. 

Instead, brands should consider taking a single production or concept and turning it into hundreds of assets. 

Media teams must work with creative teams to revise ads in-market and take advantage of real-time insights. 

Advertisers who design within these new requirements will truly seize the opportunity of machine learning and dominate the industry.

The post 4 new rules for PPC ad creative appeared first on Search Engine Land.

The post Love is in the Air! Learn How to Create A Dating App in 7 Steps

Well, getting started is not as easy as everyone else might think. You might end up developing a mobile game that is never downloaded. However, if you follow the steps discussed below, you will find it easy to join this industry and get successful.

1. Understand Yourself and Conduct Market Research

You cannot join the mobile gaming industry if you do not know why you are joining. Ask yourself why you need to join the industry, the things you are passionate about, your motivations, as well as your strengths and weaknesses.

Once you have answers to all these questions, you should conduct market research. This is important in helping you identify and understand the market and your audience. Look at some of the most popular games, their genres and categories, and learn a thing or two from how they work.

2. Create an Idea and a Story

For your mobile game to be successful, it needs to start with an idea. This step is essential and will dictate the direction of your game. You can brainstorm with the help of your team to come up with an idea that will keep your target audience on their toes when playing your game.

If you create a killer idea, you might find yourself in a situation where your game becomes an instant hit, something every game developer wants. In addition to an idea, you will also need a winning story.

Think about the characters, rewards, elements, surprises, and victory parameters that will keep your target audience engaged. You should make sure that your story is big enough to drive your target audience into wanting to get to the highest levels of your game.

3. Build a Winning Design

This is one of the most challenging yet important parts of mobile game design. You need to ensure that you have the best game designers for your game to stand a chance in the market.

Some of the things you need to pay attention to are your game graphics and user experience. You will also need to choose the perfect font for your game.

In addition, gamers will always choose games that they are happy with. Would you spend time playing a game whose graphics are not clear or whose design is difficult to use? Most likely not. This tells you that your game design is very crucial to its success.

4. Identify Mobile Platforms and Monetization Opportunities

Which mobile platforms are you going to choose for your game? The most popular ones are iOS and Android. You can build for one of these platforms or choose a hybrid model that allows you to build for different platforms.

However, it is important to note that you will incur additional costs if you decide to build for multiple platforms. Look at your target audience before choosing the platform to use. You also need to look at monetization opportunities for your mobile game.

You will be spending a lot of money when building a mobile game, and therefore, need to find ways through which you can make money. Look at in-app purchases, adverts, pay-per-download, and premium versions.

5. Choose The Right Technology

Now that you have followed all the steps discussed above, you need to start development and choose the design tools to use. The best option is native development. This requires you to choose a language that is native to the platform you are building your game for.

For instance, you can choose Swift if you are developing a game for iOS or Java for those developing for Android. There are many technologies to choose from, so make sure you have chosen the right one for your game.

6. Launching and Going Further Once You’ve Launched Your First Mobile Game

After developing and testing your game to make sure that it meets all your requirements, the next step will be launching the game. Ensure that the game is available for download on all platforms.

However, this does not mean that you need to sit down and relax. You also need to increase your mobile game app’s visibility. You should optimize the visibility of your game on app stores to ensure that users can easily find and download your game.

7. Maintenance and Support

Finally, your mobile game will need continued maintenance and support. There will always be something you can improve on to give gamers an even better experience. You can add new surprises, rewards, and features to keep gamers engaged.

The mobile game industry will keep on growing. We will also keep on getting more mobile games, meaning that the industry will keep on getting more competitive. If you want your game to stand out, ensure you have followed the steps discussed in this article.

The post How to Get Into Mobile Game Design: 7 Steps to Take appeared first on Design Your Way.

These templates range from business-centric themes to fashion design, creative presentations, and many others. All of these templates are affordably priced, and super-simple to install. We’ve also included a few similar Powerpoint templates if you don’t have a copy of Keynote, so you aren’t left out!

Keynote is a presentation tool for Mac (and iOS) that you can use to create beautiful presentations wherever you go, on whatever device you’re using. It’s highly useful, dynamic, and practical. Keynote is easy for producing and professional presentations that set you apart from the usual Powerpoint crowd!

Need a hand getting started? Have a read of our tips for creating a modern Keynote presentation.

Top Pick

Maleco – Modern Keynote Template

Maleco is the perfect template you can use to make a modern Keynote presentation with a minimal design.

This template not only comes with a clean and elegant design but also includes 30 unique slides and lets you choose from 5 different color schemes to create unique slideshows as well.

Why This Is A Top Pick

What makes this Keynote template special is its creative slide design. It’s also quite easy to customize as it comes with image placeholders, editable vector graphics, and master slide layouts.

O.ne – Creative Keynote Presentation Template

This is a modern and creative Keynote template you can use to design bold and professional presentations for various types of projects. It uses a blend of images, shapes, and colors quite well to offer a beautiful visual experience throughout the presentation. The template has over 60 unique slides with customizable layouts.

NEOZY – Business Pitch Deck Keynote Template

Neozy is a pitch deck presentation template for Keynote. It comes with a clean and modern design that utilizes a creative color scheme to effectively promote your ideas and projects to win over investors. The template includes 30 unique slides with editable colors, fonts, and images.

Plusultra – Colorful Modern Keynote Template

You can create a more colorful and creative presentation to showcase business ideas, company profiles, and more with this modern Keynote template. It features 30 unique slides filled with lots of colors and image placeholders. You can easily change those colors too.

Jasmine – Creative Fashion Keynote Presentation

This is a bold and stylish Keynote template that’s been designed with fashion-themed presentations in mind. It’s ideal for presenting the latest trends in fashion, seasonal offerings, and various other fashion-related projects. It has 30 different slide layouts to choose from.

Free Look Book Keynote Template

This is a free Keynote template you can use to create a simple yet effective lookbook-style presentation. The template has modern and clean slide layouts with plenty of space for showing off large images. It includes 20 different slides.

POPCALCER – Modern Keynote Template

If you’re a fan of colorful presentation designs, you’ll definitely fall in love with this Keynote template. It features a very colorful and modern slide design that uses shapes to create a neatly organized layout for each slide. There are 30 unique slides in this template.

Hystoria – Historical Journey Keynote Template

This Keynote template is ideal for making beautiful presentations to create educational presentations. It’s suitable for schools, universities, and even travel-related businesses. The template has 30 slide layouts that are available in 3 different color themes.

Corporta – New Product Launch Keynote Template

Another modern Keynote template with a stylish slide design. This template is designed to help you create the perfect presentation to launch a new product. It comes in both light and dark color themes. There are 30 different slides in the template.

BADUR – Digital Marketing Keynote Template

Badur is a creative Keynote template you can use to promote your marketing agencies and other businesses. The template has 25 unique slides with editable graphics, shapes, and image placeholders. It has lots of charts and infographics too.

Ourea – Free Minimal Portfolio Keynote Template

This free Keynote template is perfect for making a minimalist portfolio to showcase your work and services. There are more than 40 unique slides in this template with fully editable designs.

Cardiff – Premium Keynote Templates

Feast your eyes on the minimal yet eye-catching Cardiff, a beautifully crafted premium Keynote template that you will be hard-pressed to pass up. It features 41 slides, pixel-perfect illustrations, and a range of layout and text variations!

Queron – Premium Keynote Templates

Looking for a gorgeous Keynote template that can make a solid impression on your clients? Take a leap of faith in Queron, a clean and modern design featuring 150 total slides, shared across 5 templates, 5 color variations, and much more.

Curvle Urban – Free Keynote Presentation Template

Whether you need a Keynote template for fashion, food review, photography, research, event or corporate business presentation, Curvle Urban has you covered, all thanks to its multi-purpose design that suits virtually any purpose or industry under the sun.

Dayana – Premium Keynote Templates

Here we have a fun and cheerful template offering a creatively designed layout, 35 unique slides that can be easily adapted to your requirements, charts, infographics, photo galleries, and a smorgasbord of other amazing features.

Avryl – Free Keynote Presentation Template

An earthy color palette with professionally designed slides and a clean, modern design aesthetic makes Avryl an ideal choice for your next brand presentation. The best part? You can get your hands on it without having to spend a penny.

Helena – Digital Startup Presentation Template

Helena is a great example of modern presentation design. It features a set of 35 slides with 3 different colorful designs to choose from. The template also comes in Keynote, PowerPoint, and Google Slides versions as well.

Charlotte – Creative Agency Keynote Template

Another modern and creative Keynote template that’s most suitable for making presentations for creative agencies and startups. This template also comes with 35 unique slides in 3 color schemes.

Pirage – Modern Keynote Template

Pirage includes 30 attractive and unique slide designs you can customize using 5 different color schemes. It also features lots of master slide layouts, image placeholders, and vector shapes for easily personalizing the design as well.

Delight – Colorful Keynote Template

Using a colorful slide design is a great way to make your presentations more entertaining. This Keynote template will allow you to create such a colorful slideshow that instantly captures attention. The template comes with 30 unique slide designs and they are available in 5 different color schemes.

Product Promotion Keynote Template

If you’re working on a presentation to promote a product or a service, this Keynote template will help you create a more effective slideshow to showcase your product. It includes multiple slides based on 20 master slide layouts and it comes in 2 different slide sizes as well.

Softly – Free Modern Keynote Template

Softly is a beautifully minimalist Keynote template that comes with more than 60 modern slides you can use for free to create professional slideshows for fashion and design-related presentations.

Lookbook – Free Pastel Presentation Template

This colorful free Keynote template is ideal for making a modern and creative presentation to showcase your services and brand. The template includes multiple slides with easily editable designs and it’s free to use with your personal projects.

Deslizar – Creative Keynote Template

This modern Keynote template features a set of slides that include creatively designed shapes that also work as image placeholders. You can use this template to create a professional presentation for promoting creative agencies, fashion brands, corporate companies, and much more.

Mondor – Corporate Keynote Template

Mondor is an elegant Keynote template that features a set of modern slide designs. The template is ideal for making corporate and agency presentations. It comes with a total of 30 slides with editable vector graphics, image placeholders, and more.

LYNS – Creative Keynote Template

Lyns is a creative Keynote template that’s most suitable for making presentations related to marketing and sales. The template is available in 5 different color schemes and allows you to easily customize its 30 slide layouts to your preference as well.

Clear – Minimalist Keynote Template

Just as the name suggests, Clear is a Keynote template featuring a clean and minimal design. It lets you choose from 30 different slides to craft unique presentations for your business, agency, and corporate company meetings and events.

Ayoung – Premium Keynote Template

Ayoung Keynote template comes with a total of 150 slides featuring modern designs and filled with colorful gradient effects. This template is perfect for designing eye-catching presentations for creative agencies and businesses.

Services – Free Modern Keynote Template

You can use this Keynote template for free to create effective slideshows to present your services to clients and audiences. It includes 20 unique slides with editable content layouts and transition effects.

Simple Portfolio – Free Keynote Template

Another modern and free Keynote template you can use to design and showcase your portfolios in a creative way. This template also comes with 20 customizable slide layouts with master slides, animations, image placeholders, and more.

Vernice – Portfolio Keynote Template

Vernice is a modern portfolio Keynote template made specifically for creative designers, artists, and photographers for showcasing their work through a beautiful presentation. The template includes 30 slides in 5 color schemes featuring image placeholders.

Flicks – Business Keynote Template

Flicks Keynote template comes with a set of professional slides that allows you to showcase your business, services, and products. The template includes lots of editable vector graphics, image placeholders, and easily customizable content layouts as well.

Cicilia – Modern Keynote Template

Cicilia is a colorful premium Keynote template you can use to design modern slideshows for creative agencies and businesses. The template comes with a total of 150 slides featuring editable illustrations, graphics, and 5 customizable color schemes.

Tayo – Modern Keynote Template

Tayo is a colorful Keynote template with a modern design. It’s a multipurpose template made for business and corporate presentation needs. The template features 30 unique slides and it’s available in 5 different color schemes, making a total of 150 slides.

The Arch – Keynote Template

The Arch is a stylish Keynote template you can use to create professional presentations for architecture, interior design, and various other business and branding projects. The template comes with 50 unique slides featuring lots of editable vector graphics.

White – Minimal Keynote Template

White is a highly minimalist black and white Keynote template that’s simply perfect for showing off your creative side through a presentation. If you’re not a fan of black and white design, the template also comes in 5 other color schemes. It features 30 unique slides as well.

Petang – Free PowerPoint & Keynote Template

Petang is a free Keynote template that comes with a dark and elegant color theme. The template is also available in PowerPoint version and it’s free to use with your personal projects.

Planets – Free Modern Keynote Template

Planets is a modern and free Keynote template that’s perfect for showcasing your designs and fashion catalogs in a creative way. This template is also free to use with your personal projects.

RUNDO – Minimal & Creative Keynote Template

Rundo is a modern Keynote template with a minimalist design. The template features many creative elements that will help you create a professional presentation that truly stands out from the crowd. It includes 70 unique and multipurpose slides.

Chalkboard – Creative Keynote Template

This fun and creative Keynote template is designed specifically for making presentations that appeal to kids. It comes with a colorful design filled with editable vector graphics and adorable illustrations. The template features 32 master slides and it’s available in 2 sizes.

Everlux – Keynote Presentation Template

Everlux is a modern Keynote presentation template that you can use to design creative slideshows related to fashion and apparel brands. It comes with more than 40 unique slides featuring vector icons, image placeholders, and much more.

Waterloo – Colorful Keynote Template

This colorful Keynote template comes with 30 unique slides filled with watercolor and paint splashes. The slides also feature infographics, icons, and lots of customizable vector elements. The template is available in 5 different color schemes as well.

BOSH – Minimal Keynote Template

Bosh is a minimal Keynote template that comes with 70 unique slides. The template features a minimal design featuring vector icons, free PSD device mockups, and easily editable image placeholders.

SIBOEN – Modern Keynote Template

Siboen is a modern Keynote template you can use to design various business, corporate, and branding related presentation slideshows. It includes 100 slides that are available in 2 different versions to let you edit the template using both older and newer versions of the Keynote app.

Penmarker – Keynote Template

Penmarker is a stylishly modern Keynote template featuring unique shapes and image placeholders that allow you to create presentations that stand out from the crowd. It includes a total of 150 slides in 5 different color themes as well.

Chime – Keynote Template

Chime is a clean, simple and impressive business presentation template for both Powerpoint and Keynote.

Power – Keynote Template

Your idea deserves to be heard. This product will help you turns ideas into persuasive presentations to communicate your messages clearly, meet your goals, and exceed expectations in everything from thought leadership and sales to everyday employee communication.

Simpler – Keynote Template

Your presentations have great information in them, but if they don’t look super professional, you may lose your audience. With a sharper focus on the overall look, you can really impress your clients and close that deal you’ve been working so hard on. Download This Template and IMPRESS Your Audience!

Lekro – Keynote Template

Lekro Keynote Presentation is creative minimalist design. Created for company or any personal project, its good for introducing or promoting your company or any personal project to your client business, or partner business.

Minimal Keynote Bundle Template

This bundle includes ten minimal Keynote templates for your next presentation, so there’s plenty to choose from. A great way to get started with lots of choice!

Trending Presentations Bundle

Win business and change minds with this trending presentation template bundle, ideal for social media, marketing, investments, branding, e-learning, education, non-profit, tech, advertising, new media, web or mobile, venture capital, creative, or general business. Phew! Lots of widely applicable uses for this one. Not the cheapest, but very versatile.

Rhino Keynote Presentation

A beautiful, modern, and minimal set of Keynote presentation templates with 115+ unique creative slides and drag-and-drop object placeholders. Really easy to add your own content.

Best Keynote Template Bundle

This keynote bundle isn’t just a collection of slides created without any thought or purpose. Each slide is proven useful in real-world presentations, and has a specific focus to help you convey a point.

A4 Keynote Presentation for Print

This presentation template is ready for A4 printing, which allows you to print on ordinary office printer — perfect for handouts. It comes with dynamic transitions if you’ve decided to use the presentation itself, so it’s also perfect for on-screen use. You could manipulate all the pictures drag-and-drop method or via an icon to select photos.

Sign Keynote Presentation Template

This keynote template pack contains 100+ unique creative slides and over eight different mockup display devices. Helpful for showing your work or project in context!

Nash Keynote Presentation

There are 100+ professional slides based in this Keynote template. You can use this template for quickly displaying or advertising your products, or giving a modern-looking presentation.

Roti PowerPoint Template

A unique presentation template for commercial enterprise or personal use, particularly suited for the creative industry, business, or technology.

Raven Keynote Presentation

This pack contains 125+ unique creative slides with 12 mockup devices for quick usage. Again, it’s handy for showing your work on a particular device.

Infographic Powerpoint Template

Get a modern Powerpoint template that is beautifully designed (similar to the look-and-feel of these Keynote ones). This template comes with infographic elements, charts, portfolio layout, maps and icons.

Minus Minimal Keynote Template

If you’re looking to make a strong professional impact, go with this Minus Minimal Keynote Template. It has a very clean, formal look that is perfect for your next big presentation.

Urap PowerPoint Template

An unique presentation template for commercial enterprise or personal use, in any creative industry. This one is a Powerpoint Template, with a similar look-and-feel to those Keynote ones featured.

Investor Pitch Deck PowerPoint

The investor pitch deck Powerpoint template is a new, fresh, modern, clean, professional, ready-to-use, creative and very easy to edit.

Wava PowerPoint template

Impress your audience with this amazing template, drag and drop images to the waves placeholder. There’s no need for any other software, plugins or special design skills to edit the presentations.

Business Proposal PowerPoint

The Business Proposal PowerPoint Template is a trendy and modern presentation that takes all of the work out of creative presentations. It includes light and dark variations and drag-and-drop placeholders ready for your customization.

Marketing Plan – Keynote Template

Marketing Plan Keynote template is a professional, clean and creative Keynote template to show your clients or colleagues. All elements are fully editable from shapes to colors.

Quantum Minimal Keynote Template

If you’re looking to make a strong professional impact, go with this Quantum Minimal Keynote template. It has a very clean, formal look that is perfect for your next big presentation, and really strikes a pleasant balance between minimalism and features.

Perfect Keynote Presentation

A modern and clean presentation special for an agency, or any type of business. Easy to change colors, text, photos. Fully editable.

Business Plan – Keynote Template

The Business Plan Keynote Template is a professional, clean and creative presentation to show your business. All elements are fully editable from a shape to colors.

5 Tips for Creating a Modern Keynote Presentation

Designing a modern Keynote presentation is easier than you think. You just need to follow a few simple guidelines to make sure it looks professional.

1. Avoid the Built-in Templates

The first step to creating an amazing and modern presentation is to skip past the default built-in templates that come with the Keynote app itself. Those default templates have very outdated and overused designs that make your presentations look too common. Consider using a premium template designed by a professional instead.

2. Use a Minimal and Clean Design

Minimalism takes a key role in all sorts of modern designs these days. Incorporate that into your presentation to make sure you live up to the expectations. A clean and simple content layout will also help you better highlight the slide content and easily grab attention as well.

3. Add Great Visuals

Needless to say, adding images and infographics are great for making your presentations more attractive and entertaining. However, you should also keep in mind not to use low-quality free stock photos that everyone else uses. Look for high-quality images that show off professionalism.

4. Pick a Color Scheme

Use a modern color scheme to create consistency across the slideshow as well as to effectively highlight the important parts of your presentation. Most premium Keynote templates come with multiple color schemes as well. Be sure to use them to create different presentations.

5. Use Modern Fonts

The font design also plays an important role in modern design. Instead of using the same old fonts you have on your MacBook, try installing a custom font just for the presentation. Look for a font with an elegant thin line design for paragraphs and a narrow bold font for titles.

The post Discover the Important Metaverse Technology: Metaverse Development appeared first on BR Softech.

Regardless of how successful your value proposition is, it’s a dead-end if you can’t monetize it successfully. After all, building and maintaining products isn’t a cheap endeavor.

One of the key metrics showcasing the effectiveness of your monetization efforts is the average revenue per paying user (ARPPU). Let’s take a look at how you can use this metric to drive your monetization strategy.

Table of contents

• ARPPU vs. APRU
• When should you optimize ARPPU?
  • ARPPU vs. lifetime value (LTV)
  • ARPPU vs. conversion rates (CVR)
• Strategies to increase ARPPU
  • Optimize pricing
  • Remove the ceiling
  • Enable customization and personalization
  • Maximize the value you deliver

ARPPU vs. ARPU

Let’s kickstart the topic by looking at how ARPPU differs from the average revenue per user (ARPU). Although the difference might seem obvious initially, you’d be surprised how often these terms get mixed up.

ARPPU answers the question, “How much revenue, on average, does one paying user generate for us.” It’s usually calculated for 30-day periods, but variations also exist.

The formula to calculate ARPPU is:

ARPPU = Total revenue during period X / Total number of paying users during period X

ARPU, on the other hand, takes a broader approach and answers the question, “How much revenue, on average, does one active use generate for us.”

The formula for calculating ARPU is:

ARPU = Total revenue during period X / Total number of users during period X

The difference is subtle yet significant. You increase ARPU mostly by moving more users from freemium to premium plans. On the other hand, you increase ARPPU by maximizing the number of dollars one subscriber pays you.

Although both are important, they answer different questions and have different relationships to other metrics. It’s important to clearly distinguish one from the other.

When should you optimize ARPPU?

Before we jump into strategies for optimizing ARPPU, let’s first unpack when to do so. Although you might feel that a higher ARPPU is better, it’s only a part of the equation. It isn’t always the best leverage to increase actual revenue.

Let’s look at a few examples:

• ARPPU vs. lifetime value (LTV)
• ARPPU vs. conversion rates (CVR)

ARPPU vs. lifetime value (LTV)

In most cases, increasing ARPPU and lifetime value (LTV) goes in pairs. Increasing average revenue from the user tends to increase the value you capture from the user, but it’s not always the case.

For example, increasing the subscription price will naturally result in higher ARPPU but also in higher churn. This might level out or even reduce the user’s lifetime value, thus the long-term revenue.

As another example, it’s a common tactic to incentivize long-term subscriptions by offering discounts (the longer you subscribe, the less you pay). While it decreases ARPPU, the increased user retention might increase the LTV positively.

In many cases, it’s all about choosing the right tradeoff — do you need more short-term (ARPPU) or long-term (LTV) revenue?

ARPPU vs. conversion rates (CVR)

Should you maximize the revenue you get from paying users or increase the number of paying users?

On the one hand, you could double your ARPPU while killing half of your conversion rate (due to higher price points) to boost your revenue by approximately 50 percent. You could also double the number of your paying customers by reducing your ARPPU and achieve a similar result.

It’s a more strategic question than just a matter of monetization optimization. You should know if you prefer to have:

• Many low-revenue customers (low ARPPU x many paying users)
• A few high-revenue customers (high ARPPU x few paying users)

Ideally, you should have a benchmark of what percent share of paying subscribers you aim for.

For example, if your goal is to “convert 30 percent of engaged users into paying subscribers,” then if only 20 percent of your engaged users are subscribed, focus on CVR. If you are above 30 percent, focus on maximizing ARRPU.

Rotate the focus between ARRPU and CVR to keep your percent share of paying customers aligned with your long-term strategy.

Strategies to increase ARPPU

The following tactics can help you improve ARPPU:

• Optimize pricing
• Remove the ceiling
• Enable customization and personalization
• Maximize the value you deliver

Optimize pricing

One of the main ways to increase the ARPPU is price optimization. There are three points in price optimization:

1. Optimizing how you charge
2. Optimizing how much you charge
3. Proper bundling and tiering

1. Optimizing how you charge

The way you charge is often more important than how much you charge.

For example, charging a flat fee might leave money on the table if you have plenty of heavy users. Experiment with different ways of charging your users, like usage-based, seat-based, result-based, or a flat fee, to find what resonates the most with your users and what drives the highest ARPPU.

2. Optimizing how much you charge

Discovering the perfect price point takes continuous research and testing. Don’t just set the price and leave it to the side.

Review your pricing regularly and experiment different prices to find the sweet spot with the most optimal ARPPU, LTV, and total revenue.

3. Proper bundling and tiering

Different segments of users are willing to pay different prices for different solutions. Figuring out the right offering for various tiers and bundles might be a game changer.

Ensure you understand your user segments well and offer a tailor-made package for them.

Remove the ceiling

In many freemium products, there are heavy users willing to pay a lot of money to get desired benefits. We usually refer to these users as “whales.”

It’s especially common in mobile gaming. Although most users don’t pay or pay very little for the premium advantages, a small group is usually willing to pay a lot just to get an edge over other users. Often, 5 percent of users can generate 80 percent of the revenue. It’s like a Pareto principle on steroids.

Make sure these whales don’t experience any needless ceilings. A common example is to have one subscription tier that answers the needs of most users but leaves your most loyal and heavy users unsatisfied. Give them the option to pay even more money for even more benefits. For example, by offering additional tiers and options.

Enable customization and personalization

Even the most homogenous segment will have slightly different needs inside it. It’s especially true for already mentioned whales.

At some points, consider deeper offer customization — standard tiering and bundling might not be enough.

Let’s take a look at Intercom. They not only offer a few different subscription tiers, but you can also choose additional add-ons depending on your needs. Letting users pick their features on their own usually increases the amount of money they leave.

Take it even a step further and recommend the best extensions and add-ons depending on your user activities and problems within the product. A personalized offer goes a long way.

Maximize the value you deliver

Let’s wrap up the section with a dose of common sense — to improve the average revenue you get from paying users, and maximize the value you deliver.

You can either achieve it by limiting the possibilities of free users, although it’s often short-sighted, or by streamlining the premium experience and giving your premium users more perks and possibilities.

At the end of the day, the price your users are willing to pay represents the value they perceive. The more value you provide, the more likely your users will pay for different perks.

Wrap up

ARPPU is a critical monetization metric. It tells us how much money you are getting from an average paying user. The higher the ARPPU, the more you’ll get from every new conversion, and the more valuable every retained user will be.

There are many ways to maximize ARPPU, the most common ones being:

• Optimizing the way you charge
• Optimizing how much you charge
• Finding the best combination of tiers and bundles
• Maximizing revenue you get from your whales
• Customization and personalization of the offer
• Maximizing the value you deliver

However, you shouldn’t follow ARPPU maximization at all costs. It’s only part of the equation. Higher ARPPU doesn’t always equal higher total revenue. Other metrics, such as LTV, conversion rates, and churn, also play a critical role.

Ultimately, it’s all about finding the balance between short-term and long-term revenue, and between the number of paying users and the average revenue you get from one.

The post What is ARPPU? Definition, formula, and how to calculate appeared first on LogRocket Blog.

Large files can slow down your Git repository and make version control difficult. Git Large File Storage (LFS) offers a solution to this problem by efficiently storing and managing large files outside your repository. In this article, we are going to see how Git LFS can simplify your workflow and improve your team’s productivity.

Jump ahead:

• Why is storing large files (images, videos, etc.) a bad idea?
• What is Git LFS?
• Why not use a simple CDN provider?
  • CDNs
  • Git LFS
  • Benefits of managing large files with Git LFS
• Installing Git LFS in a new project
• Adding Git LFS to an existing project
• Using Git LFS in GitHub’s ecosystem

Why is storing large files (images, videos, etc.) a bad idea?

Git repositories are designed to track changes to text-based files, like source code, and are optimized for small file sizes. When you add a large binary file like an image or a video to a Git repository, it becomes part of the repository’s history — even if you later delete it. This can quickly bloat the size of your repository, making it difficult to clone, push, or pull changes.

Another problem with storing large files in a Git repository is the issue of diffing. Git uses a diffing algorithm to track changes in your files over time. For text-based files, Git can easily identify changes based on individual lines of code. But for large binary files, like images or videos, Git doesn’t have a reliable way to determine changes between versions. This means that even if only a small portion of the file has changed, a copy of the whole binary is going to be stored.

Furthermore, storing large files in your Git repository can also slow down your workflow, particularly if you’re working with a team. Every time a team member clones the repository, they have to download the entire history of the repository, including all the large binary files. This can take a long time and use a lot of bandwidth, making it difficult to collaborate effectively.

What is Git LFS?

Let’s start with the definition and how it works. On the official Git LFS website, you can find the following definition:

Git Large File Storage (LFS) replaces large files such as audio samples, videos, datasets, and graphics with text pointers inside Git while storing the file contents on a remote server like GitHub.com or GitHub Enterprise.

The flow of Git LFS is relatively straightforward. When you add a large file to your Git repository that’s configured with Git LFS, the file is replaced with a pointer file that contains metadata about the large file. This pointer file is then added to the repository just like any other file, but the actual contents of the large file are stored outside the repository in a designated storage space, such as Amazon S3 or a dedicated server.

An important detail to highlight about Git LFS with GitHub is its storage limit. At the moment of writing this article, there is a limitation of 2GB on their free plan. If you need to store more than 2GB of large files, you will need to upgrade to a paid plan or use another storage solution.

I think that 2GB should be enough for most projects in most cases, except that we are dealing with heavy content projects, such as galleries, animations, or even games. You can read more about the different plans that GitHub offers in their official website.

Why not use a simple CDN provider?

While both a CDN and Git LFS can help with storing and distributing big files, they serve different purposes and work in different ways:

CDNs

A content delivery network (CDN) is a distributed network of servers that store and deliver web content, such as images, videos, or documents, to users around the world.

The goal of a CDN is to improve the speed and reliability of content delivery by serving the content from a server that is closest to the user. When you upload a large file to a CDN, the file is replicated across multiple servers in different geographic locations, making it easier and faster to access the file from anywhere in the world.

Git LFS

Git LFS, on the other hand, is an extension for Git that enables version control for large files. With Git LFS, you can store large files, such as audio or video files, outside your Git repository and reference them via pointers.

When you need to access large files, Git LFS automatically downloads them from the designated storage space. The goal of Git LFS is to make it easier to manage and version control large files in a Git repository without bloating the size of the repository.

In short, a CDN is designed to optimize content delivery to users around the world, while Git LFS is designed to help manage and version control large files in a Git repository.

Benefits of managing large files with Git LFS

• Better collaboration: Your team members only need to download the actual contents of the large files they need, rather than the entire history of the file. This can save time and bandwidth, making it easier to collaborate on large projects
• Better version control: We finally have version control for large files, which can be especially useful for media assets that may be updated or revised frequently. You can easily track changes to large files over time and roll back to earlier versions if necessary
• Flexible storage options: You can choose where to store your large files, whether in a cloud storage service like Amazon S3 or on a dedicated server. This gives you more control over how you manage your assets and can help you keep costs down
• Compatibility with existing Git tools: Git LFS integrates seamlessly with your existing Git workflow, so you don’t have to worry about learning a new system or switching to a different version control tool

Installing Git LFS in a new project

To get started, jump to the official Git LFS website, where you can dig more into the benefits that I highlighted before. There, you should find a Download button that should get the latest release of the tool for your current OS. You can read more about it in the Installing section on the GitHub repository.

Once Git LFS is installed, you need to initialize it in your Git repository. Navigate to your repository’s root directory in your terminal and run the following command:

$  git lfs install

Updated Git hooks.
Git LFS initialized.

Next, you need to track the large files in your repository that you want to manage with Git LFS. To do this, run the following command:

$ git lfs track "*.extension"

Replace *.extension with the file extension of the type of file you want to track. For example, to track all .png files, you would run:

$ git lfs track "*.png"

Tracking "*.png"

You can provide a path to a whole folder, which is quite handy when dealing with different kinds of assets or resources:

$ git lfs track "public/assets/**"

Tracking "public/assets/**"

Once you’ve tracked the large files in your repository, you can add them to your Git repository and push the changes to the remote repository.

Adding Git LFS to an existing project

I would say that, in most scenarios, you would benefit from setting up Git LFS in an existing project that is currently suffering from bad performance.

As we did in the fresh new project, you need to initialize it in your Git repository. Navigate to your repository’s root directory in your terminal, and run the following command:

$ git lfs install

Updated Git hooks.
Git LFS initialized.

Then, instead of using git lfs track to mark the files to track, we have to run a migration process. This is possible by introducing a new command: git lfs migrate.

This command will convert all of the large files in your repository that match the file extension you specified to Git LFS pointers. Note that this command will rewrite your Git history, so make sure to back up your repository before running it.

The command accepts several options flags, including:

• --everything: Migrates all matching files in all commits in all branches in your Git history. If you don’t want the migration to apply to your entire history, you can use a different flag as described in the command documentation
• --include: Accepts rules for which files to migrate. These rules follow the same format as the git lfs track command used

Here is an example to convert all files in the images directory, along with any other GIF files, throughout the entire repository history:

$ git lfs migrate import --everything --include="images/**,*.gif"

migrate: Sorting commits: ..., done.
migrate: Rewriting commits: 100% (16/16), done.
      asd   9e47d24ab4488a28698e181d793f0c30477780ae -> f8ae661bb59b54af03b088426b1e2ae0c7057152
  main  e8af469084faab798bc6cd242ac4b9815cfc7934 -> aed2b38f266ac041c6eb83cf1e7543bdb2c88ef5
migrate: Updating refs: ..., done.
migrate: checkout: ..., done.

Finally, you have to push the newly migrated files to your remote repository. Unless you specify otherwise, the git lfs migrate import command will rewrite your commit history, converting all previous file versions to Git LFS pointers. Pushing this rewritten history to the remote on your Git provider may require a force push, as follows:

$ git push --force-with-lease

Using Git LFS in GitHub’s ecosystem

Now that you know how to use Git LFS to manage large files in your repository, let’s take a look at how to use GitHub’s ecosystem to make managing large files even easier. GitHub has several tools and integrations that can help streamline your Git LFS workflow, from automating the upload of large files to hosting your repository’s static assets on GitHub Pages.

For this demo, we are going to set up a fresh new GitHub repository with Git LFS and use GitHub Actions to automate deployment via GitHub Pages. Instead of creating a medium-size application using media assets from scratch, I opted to use one of the wonderful themes from Astro: Portfolio.

Let’s start by bootstrapping the project using the Astro CLI. This process is going to create a new folder, install dependencies, and even configure TypeScript for us. Pretty cool, right?

$ npm create astro@latest -- --template portfolio

╭─────╮  Houston:
│ ◠ ◡ ◠  Let's build something awesome!
╰─────╯

 astro   v2.0.14 Launch sequence initiated.

   dir   Where should we create your new project?
         ./demo-git-lfs
        tmpl Using portfolio as project template
        Template copied

  deps   Install dependencies?
         Yes
        Dependencies installed

   git   Initialize a new git repository?
         Yes
        Git initialized

    ts   Do you plan to write TypeScript?
         Yes

   use   How strict should TypeScript be?
         Strictest
        TypeScript customized

  next   Liftoff confirmed. Explore your project!

         Enter your project directory using cd ./demo-git-lfs
         Run npm run dev to start the dev server. CTRL+C to stop.
         Add frameworks like react or tailwind using astro add.

         Stuck? Join us at https://astro.build/chat

╭─────╮  Houston:
│ ◠ ◡ ◠  Good luck out there, astronaut! 
╰─────╯

To run the project, we just need to execute npm start on the root of the project:

➜  demo-git-lfs git:(main) npm start

> demo-git-lfs@0.0.1 start
> astro dev

    astro  v2.0.14 started in 58ms

  ┃ Local    http://127.0.0.1:3000/
  ┃ Network  use --host to expose

11:24:27 [content] Watching src/content/ for changes
11:24:27 [content] Types generated

If we take a look at the structure of the project, we have the following scenario:

/demo-git-lfs
├── README.md
├── astro.config.mjs
├── node_modules
├── package-lock.json
├── package.json
├── public
|  ├── assets
|  └── favicon.svg
├── src
|  ├── components
|  ├── content
|  ├── env.d.ts
|  ├── layouts
|  ├── pages
|  └── styles
└── tsconfig.json

This structure is quite good in our situation because all of the assets (images, logos, etc.) are placed inside the assets folder. That’s going to be helpful to define the rule of migration.

/demo-git-lfs/public/assets
├── at-work.jpg
├── backgrounds
|  ├── bg-footer-dark-1440w.jpg
|  ├── bg-footer-dark-800w.jpg
|  ├── bg-footer-light-1440w.jpg
|  ├── bg-footer-light-800w.jpg
|  ├── bg-main-dark-1440w.jpg
|  ├── bg-main-dark-800w.jpg
|  ├── bg-main-dark.svg
|  ├── bg-main-light-1440w.jpg
|  ├── bg-main-light-800w.jpg
|  ├── bg-main-light.svg
|  ├── bg-subtle-1-dark-1440w.jpg
|  ├── bg-subtle-1-dark-800w.jpg
|  ├── bg-subtle-1-light-1440w.jpg
|  ├── bg-subtle-1-light-800w.jpg
|  ├── bg-subtle-2-dark-1440w.jpg
|  ├── bg-subtle-2-dark-800w.jpg
|  ├── bg-subtle-2-light-1440w.jpg
|  ├── bg-subtle-2-light-800w.jpg
|  └── noise.png
├── portrait.jpg
├── stock-1.jpg
├── stock-2.jpg
├── stock-3.jpg
└── stock-4.jpg

Let’s create the GitHub repository to host the code; you can easily do it via github.com/new. After that, we want to link it with an existing repository:

➜  demo-git-lfs git:(master) ✗ git remote add origin https://github.com/EmaSuriano/demo-git-lfs.git
➜  demo-git-lfs git:(master) ✗ git branch -M main
➜  demo-git-lfs git:(main) ✗ git push -u origin main
Enumerating objects: 75, done.
Counting objects: 100% (75/75), done.
Delta compression using up to 6 threads
Compressing objects: 100% (70/70), done.
Writing objects: 100% (75/75), 593.85 KiB | 10.06 MiB/s, done.
Total 75 (delta 3), reused 0 (delta 0), pack-reused 0
remote: Resolving deltas: 100% (3/3), done.
To https://github.com/EmaSuriano/demo-fit-lfs.git
 * [new branch]      main -> main
branch 'main' set up to track 'origin/main'.

Our repository is now created here. Next step: setup Git LFS for the project, along with the migration:

➜  demo-git-lfs git:(main) ✗ git lfs install
Updated Git hooks.
Git LFS initialized.

➜  demo-git-lfs git:(main) git lfs migrate import --everything --include="public/assets/**"
migrate: Sorting commits: ..., done.
migrate: Rewriting commits: 100% (2/2), done.
  main        60f34e90d23427e6892c87334332769bcaf4814f -> 472d700df4f8b4e016233ab37f71dea8f451cff9
migrate: Updating refs: ..., done.
migrate: checkout: ..., done.

Once the migration is done, you’ll notice a new file added to your project called .gitattributes. This contains all the different rules for tracking Git LFS files. We can always add new files via the git lfs track command or modify this file directly.

public/assets/** filter=lfs diff=lfs merge=lfs -text

As we saw previously, the migrate command overrides the history, therefore we need to run a force push to publish the changes into GitHub:

➜  demo-git-lfs git:(main) git status
On branch main
Your branch and 'origin/main' have diverged,
and have 2 and 2 different commits each, respectively.
  (use "git pull" to merge the remote branch into yours)

nothing to commit, working tree clean

➜  demo-git-lfs git:(main) git push --force-with-lease
Uploading LFS objects: 100% (25/25), 584 KB | 194 KB/s, done.
Enumerating objects: 79, done.
Counting objects: 100% (79/79), done.
Delta compression using up to 6 threads
Compressing objects: 100% (73/73), done.
Writing objects: 100% (79/79), 114.29 KiB | 4.76 MiB/s, done.
Total 79 (delta 4), reused 0 (delta 0), pack-reused 0
remote: Resolving deltas: 100% (4/4), done.
To https://github.com/EmaSuriano/demo-git-lfs.git
 + 60f34e9...472d700 main -> main (forced update)

Did you notice the line after the push? That’s Git LFS uploading the files that we are tracking! You can always check the files being tracked by running the following command:

➜  demo-git-lfs git:(main) git lfs ls-files
b0e3b74a4d - public/assets/at-work.jpg
915fc78e30 - public/assets/backgrounds/bg-footer-dark-1440w.jpg
f0d5d430f7 - public/assets/backgrounds/bg-footer-dark-800w.jpg
0de9edd10b - public/assets/backgrounds/bg-footer-light-1440w.jpg
19bc9fb51b - public/assets/backgrounds/bg-footer-light-800w.jpg
2f0270d5e2 - public/assets/backgrounds/bg-main-dark-1440w.jpg
c96d14fe73 - public/assets/backgrounds/bg-main-dark-800w.jpg
b0d33331d2 - public/assets/backgrounds/bg-main-dark.svg
eaefb56b8e - public/assets/backgrounds/bg-main-light-1440w.jpg
d61ff0eec3 - public/assets/backgrounds/bg-main-light-800w.jpg
3bbda0ddd9 - public/assets/backgrounds/bg-main-light.svg
06e5f37773 - public/assets/backgrounds/bg-subtle-1-dark-1440w.jpg
3f953348b6 - public/assets/backgrounds/bg-subtle-1-dark-800w.jpg
a411d7d324 - public/assets/backgrounds/bg-subtle-1-light-1440w.jpg
118abb468c - public/assets/backgrounds/bg-subtle-1-light-800w.jpg
5f63b07552 - public/assets/backgrounds/bg-subtle-2-dark-1440w.jpg
b7e54238e5 - public/assets/backgrounds/bg-subtle-2-dark-800w.jpg
2bddd33031 - public/assets/backgrounds/bg-subtle-2-light-1440w.jpg
4dba81af81 - public/assets/backgrounds/bg-subtle-2-light-800w.jpg
94f27346cc - public/assets/backgrounds/noise.png
5800c072e7 - public/assets/portrait.jpg
e7049223bd - public/assets/stock-1.jpg
4bd672519c - public/assets/stock-2.jpg
de16c2c983 - public/assets/stock-3.jpg
affe45edd0 - public/assets/stock-4.jpg

In case we want to check any of the migrated files inside GitHub, we can find this information box saying that it’s being stored with Git LFS.

The last step is to configure our deployment pipeline. This is where GitHub Actions enters the picture. By default, the starter doesn’t come with any CI configuration, so we need to create the folder structure manually:

➜  demo-git-lfs git:(main) ✗ mkdir .github/workflows
➜  demo-git-lfs git:(main) touch .github/workflows/deploy.yml

Inside deploy.yml, paste the following snippet:

name: Deploy to GitHub Pages

on:
  # Trigger the workflow every time you push to the `main` branch
  # Using a different branch name? Replace `main` with your branch's name
  push:
    branches: [main]
  # Allows you to run this workflow manually from the Actions tab on GitHub.
  workflow_dispatch:

# Allow this job to clone the repo and create a page deployment
permissions:
  contents: read
  pages: write
  id-token: write

jobs:
  build:
    runs-on: ubuntu-latest
    steps:
      - name: Checkout your repository using git
        uses: actions/checkout@v3
        with:
          lfs: true # Important! Fetches LFS data

      - name: Install, build, and upload your site
        uses: withastro/action@v0

  deploy:
    needs: build
    runs-on: ubuntu-latest
    environment:
      name: github-pages
      url: ${{ steps.deployment.outputs.page_url }}
    steps:
      - name: Deploy to GitHub Pages
        id: deployment
        uses: actions/deploy-pages@v1

This is the standard deployment config for any Astro website in GitHub Pages, with the caveat that we are passing a special flag of lfs to actions/checkout@v3. Without this flag, our images will not be downloaded from Git LFS, resulting in a page without any assets.

Because we are using Astro, we’ll need to provide our site url inside the config file. This is because GitHub Pages creates a subroute under our username with the name of the repository, instead of using an absolute path. You can read more about the reasons for these changes in the official documentation of Astro.

// astro.config.mjs
import { defineConfig } from 'astro/config'

export default defineConfig({
+  site: 'https://emasuriano.github.io',
+  base: '/demo-git-lfs',
})

Finally, we need to update our internal assets so they include the base path as well. This task can turn out a bit tedious because of all the replacements that we have to do. To minimize the number of changes, I created a small config file inside the src folder:

export const BASE_URL = '/demo-git-lfs/';

Inside the Astro component, we need to make sure that all the tags use BASE_URL when defining the src property. The same applies to the internal routes for the tags for the href property.

---
import type { CollectionEntry } from 'astro:content';
+ import path from 'path';
+ import { BASE_URL } from '../shared';

interface Props {
  project: CollectionEntry<'work'>;
}

const { data, slug } = Astro.props.project;
---

- 
+ 
  {data.title}
  

Our site is now live under the following link: Demo website.

Closing words

In this article, we covered the basics of Git LFS and how it can help you manage large files in your Git repository. We’ve also explored the benefits of using Git LFS and why storing large files directly in your repository is a bad idea. By using Git LFS, you can keep your repository small and fast, while still having the ability to version large files.

We also looked at how to install Git LFS to a new project and how to add it to an existing project. Finally, we explored the power of GitHub’s ecosystem and how it can help streamline your Git LFS workflow. With tools like GitHub Pages and GitHub Actions, managing large files with Git LFS has never been easier.

I hope this article has given you a good understanding of Git LFS and its benefits. If you have any questions or feedback, feel free to leave a comment below. Thanks for reading!

Related links

• Git LFS website
• Git FLS repository
• Git FLS restrictions inside Github
• Astro Portfolio Theme
• Deploy your Astro site to Github Pages
• Demo repository
• Demo website

The post Efficiently manage large files in Git with Git LFS appeared first on LogRocket Blog.

Overview

Android is a mobile operating system (OS) that Google first introduced in 2008. With over three billion active users, the biggest user base of any operating system (triple that of the number of active Apple iPhones, for example), and 69.74% of the global mobile OS market, Android supports both smartphones and tablets. Many device manufacturers presently use it, including Google, Samsung, Sony, Nokia, and others.

7 Best Programming Languages for Android Apps

Here are the seven best Android programming languages to consider for developing native Android apps:

1-      Java

Java is one of the popular language for developing Android apps, which predominated until Kotlin’s introduction. This Languages is still the most popular language for creating Android apps because it is reliable and secure, supports multithreading, is portable, and works well with complex architecture, which are enormous benefits for professional android app development company. Although this is accurate, Java does have some speed issues.

Also Recommend: business life cycle 7 stages

2-      Kotlin

The Java Virtual Machine (JVM) supports the contemporary computer language Kotlin, created to be clear, expressive, and secure. The same company that produces the well-known IntelliJ IDEA development environment, JetBrains, is responsible for its creation. The initial distribution was in 2011. The compatibility of Kotlin with Java is one of its main advantages. This makes it simple to integrate Kotlin into already-existing Java projects because Kotlin code can invoke Java code and vice versa. Additionally, Kotlin provides several features that Java does not. Null safety, extension methods, and data classes are some features that can help make code less verbose and higher quality.

Kotlin is becoming more well-liked among android app development companies, in part because Google now formally endorses it as a first-class language for creating Android applications. Compared to Java, Kotlin has several benefits for Android programming. For instance, greater support for functional programming, reduced boilerplate code, and enhanced performance. Strong support for coroutines, a potent concurrency technique that can aid in simplifying challenging asynchronous programming tasks, is another benefit of Kotlin.

3-      C#

C# is a cutting-edge programming language for android apps, including games, smartphone apps, and desktop and web applications. Microsoft first released it in 2000 as a component of the.NET Framework, and it has since grown to be one of the most widely used computer languages. A type-safe language with a wealth of sophisticated features is C#. For instance, automatic trash collection simplifies memory management and lowers the possibility of memory leaks and other errors. Additionally, C# enables object-oriented programming (OOP), which makes it simple to write modular, reusable code.

The tight integration of C# with the.NET Framework is one of its main advantages. That offers a comprehensive collection of libraries and tools for creating apps. From fundamental data structures and algorithms to more complex parts for web programming, database access, and graphical user interface (GUI) design, the.NET Framework has it all. Many games are created in C#, particularly those that use the well-liked Unity engine. Strong game creation support is available in C#, including 3D graphics, networking, and multithreading.

Also Recommend: transfer domain from shopify

4-      Corona

A software creation kit called Corona can be used to create Android apps in Lua. Corona is primarily used to develop graphics-intensive software and video games, but it is in no way restricted to that. Corona Native and Corona Simulator are its two working modes. In contrast to Corona Native, which integrates Lua code with an Android Studio project to create applications with native features, Corona Simulator is used to create apps directly. Even though Lua has fewer features than Java, it is straightforward and has a lower learning curve. Additionally, different assets and plugins that enhance the app development process are built-in monetization features.

5-      Python

Python is a well-liked general-purpose, high-level computer language. It is most suitable for inexperienced and seasoned programmers and is used in web development and machine learning app creation. It contains fewer syntactical constructions, uses English keywords, and is very readable. Python can also automate tasks, visualize data, and analyze data. Since it’s relatively simple to learn, many people who aren’t programmers have also started using it to complete various routine chores, like organizing and managing finances.

6-      JavaScript

JavaScript will continue to be useful as long as people use the internet, according to William Ting. Web browsing, mobile app development for different platforms, and cross-platform mobile app development are all best suited for JavaScript. A webpage for NFT minting can also be created using Javascript. Outside of browsers, it operates without a hitch and can be built from various computer languages. Thus, JavaScript wins best choice for programming language for android apps.

7-      Dart

Google created the general-purpose, object-oriented computer language Dart in 2011. The syntax of Dart is in the “C” manner, and it can be trans-compiled into JavaScript. Both client-side and server-side web programming makes use of it. Dart is also used for cross-platform and native mobile programming. In my opinion, the main benefit of learning Dart is Flutter, which makes creating cross-platform applications incredibly simple. We advise choosing Dart as your programming language to acquire Flutter.

The post The 7 Best Programming Languages to Write & Develop Native Android Apps appeared first on Appverticals.

Overview

What is a web application framework?

A software framework called Web Application Framework, also known as “web framework,” is created to enable the creation of web applications, including web services, web resources, and web APIs. In a nutshell, frameworks are tools that make it easier and quicker to create applications. There are many more web frameworks available today. We have compiled a list of the top 10 frameworks that are readily accessible online in your preferred language to assist you in choosing the one that is most appropriate for your web application.

Top 10 Frameworks for Web Applications

1-      Express

Because of Node.js’s explosive growth in popularity, Express is now one of the most common frameworks for web development. It is well-liked by many businesses, including Accenture, IBM, and Uber, and it is also interoperable with other frameworks like Kraken, Sails, and Loopback. Express takes pleasure in being a straightforward, quick, and minimal framework. It utilizes the strong performance of asynchronous Node.js and offers some basic framework capabilities without hiding Node’s features. Additionally, it allows both REST API and complete applications and is quite flexible. Express’ lack of a set method of operation, at least for beginners, is arguably its most significant flaw.

Also Recommend: programming language for android apps

2-      Django

Adrian Holovaty and Simon Willison founded Django, a dependable backend web development platform, in 2005 and were drawn to its lightning-fast, secure, scalable, and adaptable features. Django is an MTV (Model-Template-View) web framework built on Python with all the features required for quick application creation. Django was used to create some of the most popular websites in the world, including Pinterest, Instagram, Spotify, YouTube, Quora, etc.

3-      Ruby on Rails

A dynamic web application platform called Ruby on Rails is ideal for creating quick applications. Applications built with Ruby on Rails, which David Heinemeier Hansson discovered, are typically ten times quicker. It is among the finest backend frameworks because it includes all the components required to create a database-driven application. GitHub, Airbnb, Groupon, Shopify, and Hulu are just a few websites that use Ruby on Rails. Additionally, you can research renowned businesses that use Ruby on Rails for their websites and applications.

4-      Angular

Let’s begin with Angular as we move on to UI open-source frameworks. One of the finest platforms for developing websites, mobile websites, native mobile applications, and native desktop applications. Before TypeScript, there was AngularJS; the Google team completely rebuilt it under the name Angular 2+ or just Angular. You can build cross-platform solutions with Angular that run quickly and efficiently. This platform’s main drawback is its size, which can have a negative effect on how well web applications function. With each new release, the crew has been trimming down, though.

Also Recommend: Magento vs Shopify

5-      ReactJS

Although people often confuse the two terms, React is a front-end library, not a framework. However, web application development company view React as a framework; the two have been contrasted in the same context. It has been used more frequently to create user interfaces than website applications, making it best suitable for an e-commerce platform. Due to this, ReactJs is a significant addition to the general process of developing website applications. React Fibre, a reimplementation of ReactJs’s main algorithm, is on the horizon to revolutionize the web development process, according to trends and predictions in website development and frameworks.

6-      Laravel

Due to its readable syntax and a robust ecosystem of learning resources, Laravel is a PHP-enabled web development platform with a low learning curve. It includes many pre-installed packages that expand its capabilities and built-in API support. Laravel might not exhibit the same degree of performance as Express or the Python/Django pack for large enterprise-level apps. But Laravel can outperform its rivals and complete the required features more quickly if the project calls for non-trivial reasoning.

7-      Spring

A popular open-source backend framework for creating potent enterprise-level apps is Spring. Because Spring is written in Java, it won’t lose popularity over time. The platform is constantly improved by a sizable and active community of the Spring framework, which is also always willing to assist with use cases from the real world.

8-      Vue.JS

A simple JavaScript framework called Vue.js creates single-page apps and user interfaces. It offers robust features that make it simple for you to build web apps. Modern web apps are best created using Vue.js, which is based on the Model-View-ViewModel (MVVM) architecture pattern and makes it simple for web application development company to control and manipulate the application state. Various tools and frameworks provided by Vue.js make creating dynamic and responsive user interfaces more accessible.

Vue.js is the finest framework for developing progressive web applications (PWAs) that must function offline due to its compact size and effective rendering. Vue.js can be a good option if you’re developing a web application with intricate user interfaces that demand numerous user encounters and updates. Consider using Vue.js if you’re creating a single-page application (SPA) with lots of dynamic content that needs to be updated rapidly without refreshing the page.

9-      JQuery

A small JavaScript library, jQuery, is used for CSS animation and event processing. Businesses and developers execute simple APs across various browsers using jQuery. JQuery is your answer if you want to build a simple web application and manage it easily over time. Before now, companies had to use Flash, which was not enabled by most browsers. However, you can now use jQuery to add animation and amazing-looking effects to web applications without slowing the loading time.

Also Recommend: What are Mobile Marketplace Apps

10-  ASP.Net

Microsoft created ASP.NET Core, which supports a wide range of programming languages and enables web application development companies to create various apps. Because of the framework’s cross-platform compatibility, coders can work together on the same project while using various operating systems. Because the framework handles forms, submission, and authorization, using ASP.NET Core can result in significantly less written code. Long-term, this can maintain the development neater, easier to manage, and more secure.

The post Top 10 Frameworks for Web Applications appeared first on Appverticals.

Web Application vs Mobile App

Mobile app development companies build mobile apps for a particular platform, such as Android for a Samsung smartphone or iOS for the Apple iPhone. These apps can use system resources like GPS and the camera feature, and you can download them from the Apps Store or Google Play. Some famous smartphone apps are Snapchat, Instagram, Google Maps, and Facebook Messenger. Mobile apps have all the web app features, but you can easily use them on your mobile devices.

Web applications are the same version of mobile apps, but web apps run on a web browser, and you can use them on big screens. You can access web apps through an internet browser, and they will adjust to your device. You can use web apps on your devices. There is no need to download web apps to your devices. They are the same versions of mobile apps in appearance and functions, but the main difference is the screen view. You can make your web apps complex or simple as per your requirements.

Also Recommend: what is reactive programming in java

How are Mobile Apps built?

The cost of creating an app for a mobile device is typically more than for a web application. Mobile apps must be launched and deployed from scratch because they are designed for particular operating systems like iOS or Android. On the other hand, mobile apps are quicker, give consumers more flexibility, and have more sophisticated capabilities.

Businesses frequently hire application development company to create native or hybrid mobile apps, but if you know basic programming, you might try making apps yourself. In the past, creating apps for Android, iOS, or Windows Phone required using a specific software development kit (SDK). These days, you can build mobile apps using intermediary languages like JavaScript.

Types of Mobile Apps

Native Apps

Apple’s iOS and Google’s Android are the two most common and popular mobile OS platforms. Applications that come preloaded and set up on every Apple machine, such as Pictures, Mail, and Contacts, are examples of native apps for platforms like Mac and PC. However, the phrase “native app” in the context of mobile web apps refers to any application created to operate on a particular device platform. Native apps are created by developers using the OS and device code. Mobile app developers use Java for Android apps and Objective-C or Swift for iOS Applications.

Native apps interact with the device’s operating system, making them speedier and more adaptable than other applications. Complex tasks, including networking, are carried out in the background of the main thread, or developers can rebalance software that controls the UI. For instance, the HTML5 code for the Facebook application was initially used for mobile web, iOS, and Android. Facebook’s app developers have produced a separate code for iOS since the app was slower for iOS devices.

Also Recommend: integrating shopify with wordpress

Hybrid Apps

Hybrid mobile apps can be downloaded and installed just like any other app. They vary in combining features of web apps and websites that function like apps but are not installed on a device but are accessed on the Internet via a browser, with parts of native apps and software created for a particular platform, such as iOS or Android.

A native container that uses a mobile WebView object delivers hybrid apps. Due to the application’s web technologies, this object shows web content when used (CSS, JavaScript, HTML, HTML5).

It shows WebView-compatible versions of sites from a desktop website. The web material can be shown immediately after the app is launched or only for specific areas of the app, such as the sales funnel. It is possible to include native elements of each platform’s user interface (iOS, Android) to access a device’s hardware features (accelerometer, camera, contacts, etc.) for which native apps are installed: native code will be used to access the specific features to create a seamless user experience. When called from a WebView, JavaScript APIs provided by platforms can also be used by hybrid applications.

Advantages of Mobile Apps:

• Faster than online applications
• Due to access to system resources, they operate more effectively.
• working offline
• Safe and secure — the app shop must first authorize native apps
• due to the availability of developer tools, interface components, and SDKs, easier to create

Disadvantages of Mobile Apps:

• Costly to develop compared to web applications
• Creating the app from inception to be compatible with various operating systems (such as iOS and Android) is typically more expensive to maintain and update
• Obtaining app store approval for a native program might be challenging.

How are Web Apps built?

Typically, two different coding languages are combined to create mobile online apps. Client-side scripting languages depend on your web browser to run various programs, like JavaScript or CSS. Common programming tools for server-side scripting include Python, Objective-C, and Java. This code section obtains, stores, and relays data from the browser to the website. The script language is also used with HTML.

An individual developer or an application development company, under the direction of a software expert, can create a web application. User input, typically provided through a web form, is required for web applications to work. Once the requested job has been completed, the results are sent back to the browser, which can be on a desktop or mobile device via the app server.

Also Recommend: What is a web application framework

Advantages of Web Apps:

• Web applications work in the browser without needing to be downloaded or installed.
• They are simple to manage because they share a codebase across all mobile platforms.
• will provide updates
• faster and simpler to create than mobile applications
• Not subject to approval by the app store, allowing for a fast launch

Disadvantages of Web Apps:

• Avoid working offline.
• slower and with fewer advanced functions than mobile apps
• Because they are not included in a particular database, such as the app store, they may not be as easily found as mobile applications.
• Web apps do not need to be approved by the app store, so quality and security are not always assured.

The post Application Development Mobile Apps vs. Web Apps appeared first on Appverticals.

Odoo Cloudflare Turnstile Authentication

Authenticating the user while login or signing up is essential as it helps identify humans from bots. The ReCaptcha verification is the most used validation method, but it’s not user-friendly.

So what is the option which is secure and user-friendly?

Odoo Cloudflare Turnstile Authentication can distinguish between a human and a bot. Moreover, the Cloudflare Turnstile is more user-friendly, secure, and complimentary. Also, it eliminates the need for a lengthy ReCaptcha process.

Further, the Cloudflare Turnstile Authentication saves time and delivers better accessibility to users.

FEATURES

1. It integrates Cloudflare Turnstile authentication into Odoo.
2. It enables you to verify users while logging in or signing up.
3. The Odoo app makes the Odoo website more secure.
4. Additionally, it offers an enhanced user experience.
5. Easily configure the module by entering the site and secret key.
6. Use before or after button click mode for user authentication.
7. Enable or disable the module with just a click in the Odoo backend.

INSTALLATION

1. Once you purchase the App from Webkul store, you will receive the link to download the zip file of the module.
2. Extract the file on your system after the download finishes. You will be able to see a folder named- ‘odoo_cloudflare_turnstile.’
3. Copy and paste this folder inside your Odoo Add-Ons path.
4. Now, open the Odoo App and click on the Settings menu. Here, click on Activate the Developer Mode.
5. Then, open the Apps menu and click on ‘Update Modules List.’
6. In the search bar, remove all the filters and search ‘odoo_cloudflare_turnstile.’
7. You will be able to see the module in the search result. Click on ‘Install’ to install it.

WORKFLOW

Let’s hop on to the configuration of Odoo Cloudflare Turnstile Authentication.

CONFIGURATION

1. Go to ‘Website> Configuration> Website’ after installing.

NOTE: The website menu is only available in the debug mode (developer mode.)

2. Select the Odoo website on which you want to configure Cloudflare Turnstile on the next page.

3.  Firstly, enable the ‘Enable Captcha (Turnstile),’ move to the ‘Turnstile Settings’ tab, and enter the Turnstile Secret and Site Key. Also, choose the ‘Verification Type’ as Before Button Click.

4. Log out as a user and go to the Odoo website. Here, you can see the Cloudflare Turnstile Verification before entering details.

5. Similarly, Cloudflare Turnstile verifies the user before entering the details on the Signup page.

6. Now, log in as an admin, go to ‘Website> Configuration> Website,’ and change the ‘Verification Type’ to After Button Click.

7.  Next, log out of the account, and on the login page, enter the details and click the ‘Login’ button for Cloudflare Turnstile verification.

8. Likewise, the user will be verified after entering the details and clicking the Signup button on the signup page.

OTH ER ODOO MODULES

• Odoo Google Custom Search
• Website Product Review After Purchase
• Odoo Website Custom Options
• Odoo Google Rich Snippets
• Website Product Data Per Variant
• Odoo Website Advertisement Manager

NEED HELP?

Hope you find the guide helpful! Please feel free to share your feedback in the comments below.

If you still have any issues/queries regarding the module, please raise a ticket at https://webkul.uvdesk.com/en/customer/create-ticket/.

Also, please explore our Odoo development services & an extensive range of quality Odoo Apps.

For any doubt, contact us at support@webkul.com.

Thanks for paying attention!!

In this blog, we’ll explore the concept of PWAs in detail, looking at what they are, how they work, and why they’re becoming an increasingly popular choice for businesses and developers. We’ll also delve into the technical aspects of PWAs, exploring the technologies behind them.

So, whether you’re a developer looking to create a new app, a business owner wanting to improve your online presence, or just someone interested in learning more about the latest web technologies, this blog is for you! Let’s dive in and discover the exciting world of Progressive Web Apps together.

What is PWA?

PWA, or Progressive Web Apps, are web applications that combine the best features of web and mobile applications. PWA technology allows users to experience fast, reliable, and immersive mobile experiences directly from their web browsers, without the need to download an app from an app store.

Though It’s not an entirely new concept, as similar ideas have been revisited many times on the web platform with various techniques in the past. Progressive Enhancement and responsive design already allow us to build mobile-friendly websites. PWAs, however, provide all this and more without losing any of the existing features that make the web great.

Advantages of PWA

Here are some of the advantages of using PWA technology:

1. Offline capability: PWA technology allows applications to work offline, thanks to a feature called Service Workers. This enables users to access content and functionality even when they are not connected to the internet.
2. Speed: PWAs are designed to be fast and responsive, with quick loading times and smooth animations. This results in a seamless user experience that rivals that of native apps.
3. App-like experience: PWAs offer an app-like experience, with features such as push notifications, full-screen mode, and home screen shortcuts. This enhances the user experience and increases engagement.
4. Cross-platform compatibility: PWAs work across multiple platforms and devices, including desktop, mobile, and tablet devices, making them accessible to a wider audience.
5. Discoverability: PWAs are easily discoverable, as they are indexed by search engines and can be shared via URL links. This makes them an effective marketing tool for businesses.
6. Lower development costs: PWA technology uses standard web technologies, such as HTML, CSS, and JavaScript, reducing the cost and complexity of development. This also makes maintenance and updates easier.
7. Security: PWAs are served over HTTPS, ensuring that user data is secure and protected from hackers.

In summary, PWA technology offers a range of benefits to both developers and users. By combining the best features of web and mobile applications, PWAs offer a fast, reliable, and engaging user experience that can help businesses to increase engagement and revenue.

Future of PWA

In the coming years, I anticipate that Progressive Web Applications (PWAs) will gain a significant portion of the mobile application market share in the competition for supremacy. Web Apps are gradually acquiring a greater number of benefits that were previously exclusive to Native and Hybrid development, such as APIs, a native look and feel, and the capability to be published in major app stores. Although Native applications will still be required for certain use cases that demand complete access to the handset API, PWAs will become the preferred choice for most individuals in the mobile industry.

Overall, the future of PWAs is bright. With increasing adoption, improved user experience, cross-platform compatibility, and increased engagement, PWAs are set to become an essential part of the mobile web.

Looking for a PWA for your E-commerce website or Marketplace?

Do you want your Ecommerce website or marketplace to have the PWAs’ ability to combine the best features of native mobile apps with the convenience and accessibility of the web?

Well, you are at the right place, we at Webkul have significant ready-to-use products which create PWA versions of your eCommerce Store in no time. Webkul’s Multivendor marketplace app converts the Shopify store into a Multivendor marketplace, where users can register as sellers and sell their own products and the admin can charge commission on their earnings while with the help PWA feature app, the admin can make his seller side a Progressive Web App and offer a seamless user experience, lightning-fast loading speeds, and incredible functionality that makes them a valuable tool for any business or organization.

Our app is designed to help you streamline your operations, connect with your customers, and grow your brand in new and exciting ways that will help you stay ahead of the curve and compete in today’s fast-paced digital landscape.

So what are you waiting for? Try our PWA Feature app today and see for yourself why it’s the future of mobile and web development. We’re confident that you’ll love it just as much as we do!

First of all, let’s see what is NextJs.

What is Next Js?

Next Js is a React-based full-stack framework for Web Development. It provides all the features which you need for production: Static and Server Rendering, Static-side Regeneration, Typescript support, Routing, and many more with no config. Go through with massive documentation provided by the Next JS for more details

NextJs Project Setup

In the Project Setup for NextJs, we are going to add some libraries to make the project with some automation features. When we work with a team we will make sure to follow some guidelines and standards.

Next Js Installation

We’ll start by creating a Next.js application.

npx create-next-app@latest
# or
yarn create next-app
# or
pnpm create next-app

If you want to work with a TypeScript in your project. Simply, you can use the --typescript flag:

npx create-next-app@latest --typescript
# or
yarn create next-app --typescript
# or
pnpm create next-app --typescript

It will ask some questions like project name etc. in the command prompt after that it will install your Next JS application. After the installation is complete we will make sure the installed app is working.

We are using npm in this project setup, you can also use yarn .

cd your-next-app-dir
npm run dev

You can see the installed app on http://localhost:3000

Engine Locking in Your NextJs Project Setup

As we already mentioned earlier. In this Project setup, we will focus to work with a team on the same project so it is important to lock our Node Engine and Packange Manager so our teammates work in the same environment. To do this we need to create two files .nvmrc and .npmrc

• .nvmrc: To Specify the Node Engine.
• .npmrc: To Specify the Package Manager.

We are using Node v18 Hydrogen and npm for this project so we define those values like:

.nvmrc:

lts/hydrogen

.npmrc

engine-strict=true

You can check your version of Node with the node –version and make sure you are setting the correct version. Here you can find the list of Node versions and their codenames.

Note that In .npmrc we did not specify npm as our Package Manager, we specified engine-strict, we have to define it in our package.json file:

{
  "name": "my-next-pp",
  "version": "0.1.0",
  "private": true,
  "engines": {
    "node": ">=14.0.0",
    "npm": ">=8.1.0",
    "yarn": "please-use-npm"
  },
}

Setup Code Standard and formatting in Your NextJs Project Setup

Now, we will learn how can we set up coding standards and formatting standards for our NextJS Project that will be used by all the contributors to maintain the best practices and code style consistent. We will implement two tools:

• prettier – For auto-formatting of code files
• eslint – For best practices on coding standards

Prettier

Prettier is a great tool that has been used for Code Formatting. It helps in auto-format our code files. To implement it in our project.

npm install prettier --save-dev

#OR

yarn add -D pretier

--save-dev: It installs it as dev-dependency to learn more

Now we need to create two files in our root:

.prettierrc:

{
  "trailingComma": "es5",
  "tabWidth": 4,
  "semi": true,
  "singleQuote": true
}

You can more configuration options here

.prettierignore:

.next
node_modules

In this file, we have mentioned all directories need to be ignored. For more details, you can check here.

Now we will add a new script to our package.json file:

...
  "scripts: {
    ...
    "prettier": "prettier --write ."
  }

Now, we can simply run npm run prettier

I also recommend using Visual Code Prettier Extension if you are using Visual Code as your Code Editor.

ESLint

NextJs already has great support for EsLint itself. So we do not need to do much more to implement it. We can add our own configuration to the file .eslintrc.json

{
  "extends": ["next", "next/core-web-vitals", "eslint:recommended"],
  "globals": {
    "React": "readonly"
  },
  "rules": {
    "no-unused-vars": [1, { "args": "after-used", "argsIgnorePattern": "^_"    }]
  }
}

Visual Code Settings

As we have implemented EsLint and Prettier. We can utilize it more by using VS Code. We can define some settings then VSCode handles them automatically. To define settings in VS Code. We need to create a directory inside the root called .vscode and then a file called settings.json inside .vscode

In .vscode/settings.json file add the following JSON

{
  "editor.defaultFormatter": "esbenp.prettier-vscode",
  "editor.formatOnSave": true,
  "editor.codeActionsOnSave": {
    "source.fixAll": true,
    "source.organizeImports": true
  },
  "eslint.workingDirectories": ["./NextJs"]
}

Directory Setup

In Last, We will discuss what will be the directory structure in our Project. Normally we will go with the three directories.

/components
/lib
/pages

components: To Define your React UI Components here.

pages:Your NextJs Routes/Pages will be placed.

lib: Your Business/app/third-party logic will be placed here.

That’s it In this article we tried to cover to Setup scalable NextJs Project. Hope it helps. Please share your feedback in the comments. Happy Coding :).

Celebration

ES modules are a modern way to include and reuse JavaScript code in web applications. They are supported by modern browsers and provide several benefits over older, non-modular approaches to JavaScript development.

A modern way to use ES modules is with the